Entertainment Weekly's digital ads come with limited use Android phone

Entertainment Weekly's digital ads come with limited use Android phone
Entertainment Weekly has just printed a test run of 1,000 magazines containing a limited function smartphone. Yes, you read that right. Inside the magazine is a screen displaying ads for the CW television network followed by some tweets related to the show. The guys (and gals) at Mashable opened up the page and found that the screen belongs to a limited function 3G smartphone powered by Android.

The $87 ABO phone

The $87 ABO phone

The phone is manufactured by Foxconn in China, the same contract manufacturer that assembles the Apple iPhone and the Apple iPad. The inside of the phone comes from the $87 ABO 3G Android handset which even includes a physical QWERTY keyboard which was covered by black tape. Despite the limited nature of the phone, Mashable was able to make a phone call with the device using an embedded T-Mobile SIM card. Some basic apps were also accessed.

The free phone isn't worth scouring through every copy of EW, trying to find one of the 1,000 copies with it inside. Using the phone for more than an ad display requires you to have some knowledge of how smartphones work. Forgetting about tweaking the phone for a moment, this looks like the beginning of a new wave of advertisements that eventually will make tomorrow's newspapers and magazines look like the Daily Prophet from Harry Potter, with its moving pictures.

source: Mashable



1. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

So, electronics are now cheap as paper. :D

5. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

People should understand how overpriced are phones. :) Next few questions is: How people should recycle such kind of journals? Is it safe for kids? Is it safe for animals, what if dog tear it up? What if due to short-circuit journal will flames up? P.S. This girl every time just repeats what he says. :D

2. Jonathan41

Posts: 532; Member since: Mar 22, 2012

I'm buying that magazine just for the ad. I don't even watch the CW

3. techguy22

Posts: 227; Member since: Aug 09, 2012

android is definitely the future OS

4. zackh121556

Posts: 131; Member since: Feb 01, 2012

Android!....Enough Said!

6. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

holy shart this is awesome

7. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Wonder if this cheapie phone will somehow end up being a collector's item with such a limited run.

8. Nadr1212

Posts: 741; Member since: Sep 22, 2012

This news is exciting, sarcastically ;P

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