End of an era: Nokia won't be making phones anymore, says CEO

End of an era: Nokia won't be making phones anymore, says CEO
Nokia's new CEO Rajeev Suri took the stage today, and mapped out the future of the Finnish telecommunications giant after its phone business got acquired by Microsoft.

First off, as sad as this sounds, and despite some unsubstantiated rumors, Nokia doesn't plan on making phones anymore. "We are not looking to a direct consumer return to handsets per se," were his actual words. Still, there is a silver lining, and it is that there is an extremely high interest in licensing the brand, he added, so at some point in the longer term the Nokia name "will return to the consumer world." Now, whether this will be with phones, or other devices and maybe services, remains to be seen, but the hopes that Nokia will quickly start churning out Android handsets seems dead and buried now.

As for the other aspects of the company, the CEO mentioned that it won't have its HERE brand of navigation software compete directly with Google Maps, but instead rely on third-party licensees like Amazon, Microsoft or Yahoo, in business-to-business partnerships. We'd say that with the release of the beta app for Android and iOS this ship had sailed, as the app offers options lacking in Google Maps, like offline navigation, but whatever rocks the boat. Nokia's CEO expects that all three business units - Networks, Technologies and the mapping business - will be returning to growth and profitability very soon, but it's the end of the line for Nokia phones piece that strikes us the most in the end.

source: ZDNet



1. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Screw you elop for killing nokia's mobile division. Anyway good luck to nokia on their Networks, Technologies and mapping business

4. juandante

Posts: 679; Member since: Apr 23, 2013

Good luck also for M$ to succeed selling any device in the future, Nadella can stop hoping for success starting today.

10. amansingal14

Posts: 309; Member since: Sep 08, 2012

Actually I think after Ballmer's exit, Nadella is pretty much focused on next generation computing, comprising of totally cloud based mobile computing, with newer features that may or may not be extremely innovative. I certainly hope neither he nor Rajeev Suri would not fail their respective companies and even set new standards for the industry. Microsoft and Nokia Siemens are actually great players in this aspect; they're just out of form.

21. Manti123

Posts: 207; Member since: Apr 10, 2014

I am very sad Very bad morning I hate that m*f elop. We really need Nokia.. That is unbelievable story for killing a great brand like Nokia ... What happened to this world??? Seriously??

48. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Meh. Nothing was said about Nokia working with a third party contract manufacturer, like Pegatron, Foxconn, etc. At face value, it seems Nokia is exiting the phone biz, but there is some wiggle room. Phones are in Nokia's DNA.

98. juandante

Posts: 679; Member since: Apr 23, 2013

6. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Now I feels like going with WP/Microsoft is the most pathetic move ever made by Nokia (my opinion). It just completely killed nokia off. Very sad indeed.

56. Meccalangelo

Posts: 29; Member since: Mar 05, 2013

Never thought Nokia will go before Blackberry

106. zippolite28

Posts: 107; Member since: Sep 28, 2012

hmm happens some times unexpected but yes i am waiting for something new from the people of nokia to do something new... also waiting to see what MS is going to do new

11. Dastrix unregistered

So much for joining MS. Well, it'll be interesting to see what happens in 2016, after the license expires.

78. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Nothing is going to happen! Readâť— ... It's completely over for good..

17. Johnnokia

Posts: 1158; Member since: May 27, 2012

Economic suicide ... Nokia story must be taught in all business and management schools. Feel deeply sorry for us as customers. We lost the best phone hardware ever!. FU flop, microbitch, and the idiot Nokia board

47. akki20892

Posts: 3902; Member since: Feb 04, 2013

I agree..... Nokia board shouldn't have been approved to go with wp in 2010.

29. Ashoaib

Posts: 3296; Member since: Nov 15, 2013

screw stephen flop and rajeev suri... I hope Nokia will find competent Ceo like John Chen soon

46. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nokia made great history...... And we always remember you Nokia. We will tell kids to that, Nokia phones used to be a breaks the floor :)

58. noler

Posts: 326; Member since: Aug 19, 2013

Not killing, transferred nokia's mobile division to MS. If you want Nokia, buy Lumia.

116. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Ha...no thanks...

61. Liveitup

Posts: 1798; Member since: Jan 07, 2014

@tiara6918 just for the sake of Knowledge could you please elaborate on how exactly Elop killed Nokia. Start at the very beginning before Elop or WP came into the picture how well Nokia was doing, walk us through the events that took place up to the point that MS bought the division educate us in detail. Thank You.

72. TechKnowledge

Posts: 55; Member since: May 05, 2013

This^.... I find it awkward how everyone claims to be a fan of Nokia as a company, but fail to realize that Nokia was in a downward spiral before Elop/Microsoft stepped in. Reminds me of the United States' economic financial crisis with President Obama at fault! I guess when some people lack comprehension about the issues at hand they tend to point fingers in any direction. Maybe this is how they find comfort. However, when the curtains go up, Elop couldn't have sold Nokia's devices division to Microsoft without approval from the board of directors. Obviously, an agreement was made between the powers that be.

81. romeo1

Posts: 816; Member since: Jan 06, 2012

I think you are right nokia was already losing marketshare. But the wrong choice(Microsoft) killed them. Android would be better for them. Maybe they where to proud because they bashed android at the time

99. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Explain for us why Android would have been better as opposed to Windows Phone.

104. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

for starters, htc is still a standalone company. where is nokia mobile now? its with microsoft because they cant handle it anymore. they are pussies saying that they cant beat competitors. they under estimated the power of the NOKIA label. since the n9 launch, and then the lumia 800/900 launch , EVERYONE EVEN TECH SITES WISHED NOKIA TO GO ANDROID ROAD. THEY DIDNT EVEN TRIED IT. they never did an android device. ANDROID WAS FUKCING FREE! but windows phone needs licensing fees. if i were at the board, i'll release the n9, followed by lumia 800 windows phone version AND a lumia 800 android version. then watch which is more profitable at that time. there are nokia outlets everywhere back then before samsung finally won the android battle (in numbers and popularity that is). if only they did android,even just one device, people will still buy the reliable trusted nokia than the rest.

107. jroc74

Posts: 6023; Member since: Dec 30, 2010

"for starters, htc is still a standalone company." Exactly, but lets not point out this lil fact. Even with Samsung bringing the most profits in Android land, each separate OEM is still making phones, still have their name. Just that fact alone.....Nokia might have been better off going with Android. Nokia's name was bigger than HTC or as big. Its probably bigger than a majority of OEM's that make Android devices.

113. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

high five mate. high five

112. romeo1

Posts: 816; Member since: Jan 06, 2012

Just look at the marketshare of android. If nokia was on the android wagon samusung probably wouldn't be nr1. Nokia was the nr1 phone manufacturer with symbian but ios was quickly getting ground so was android. Nokia had the biggest name and there where allot of people who where just buying nokia devices because of there name. But ios was easier to handle with a better polished os. Android became better over time and nokia did to little to late to keep up with the 2 os's. Then they where bashing on both os's about being a hype and all. And if i remember correctly they where bashing android completely about that it wasn't any good. I loved nokia but the 3300 music was my last one. As i tried the Sony Ericsson t630 and loved the ui as it was really fast and symbian was slow as hell. For business you could do more with symbian but that wasn't needed for me at the time as i was only 14 yrs old. I was always tempted to go back but it was just to slow

114. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

high five for you too.

115. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

and also, i see more nokia asha 501 and nokia X phones on the streets rather than a nokia windows phone.

117. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Because Windows Phone is dogs**t...move on...

79. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Dude!!!! You're still here arguing with these #### bags?.... ......... Wow!

2. Anterv

Posts: 178; Member since: Jul 09, 2014

Well, better honorable leave than return with crap. Good old Nokia will always be in our hearts.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.