Don't get stuck on line, pay for your ticket using Bytemark's NY Waterway app
By John V.
Jun 30, 2015, 3:13 PM
Living in a bustling metropolis has its perks and advantages when it comes to getting around. In New York City in particular, there’s a vast collection of ways to get around. From taking a taxi, or hopping on a subway train, commuters have a plethora of options to choose from – and having choice is always a good thing. Figuring out what to use for mass transportation is one thing, but then there’s the process of having to pay for the service.
Very recently, we had the opportunity of meeting up with the folks over at Bytemark, a leading provider of mobile commerce, where we were introduced to the future of how commuters purchase fares. In particular, Bytemark has been busy since 2012 developing and improving its free New York Waterway app for Android and iOS – with even more improvements and innovations being made in the process. For those of you unfamiliar with New York Waterway, they’re the largest private ferry operator in the country, offering commuters an alternative way of getting in and out of New York City.
Driving and taking the train are options that are available for every commuter, but New York Waterway takes a more scenic approach with its ferry service. In our experience of having travel in and out of the city via the subway, there’s no quick and easy way to pay for the fares. Instead, if we’re running late for a meeting, we’re still required to purchase at a ticket via the machine stands/operators at most locations. With the New York Waterway app, however, they’ve streamlined the process by making it all accessible through your mobile phone.
The app itself handles the entire transaction, from the purchase all the way to ticketing, it’s done in a seamless manner – taking out the frustration from the conventional way of paying for the service. Time is money, so it’s undoubtedly great that Bytemark’s latest update to the NY Waterway app keeps its users in command. Better yet, its reach is expanding constantly, as they’ve also come out with an app for Windows Phone as well – complementing its Android and iOS apps.
CEO of Bytemark, Micah Bergdale, said: “Bytemark is thrilled to release Version 2.0 of the NY Waterway app. As the first mobile ticketing app ever created for a major U.S. transit agency, the NY Waterway app has been an integral part of Bytemark’s mission to provide mobile ticketing technologies to transit industries worldwide.”
Therefore, the next time you’re thinking about getting in or out of the Big Apple, it’ll be wise to think about using the NY Waterway ferry service, which is made better not only for the scenic approach that comes with taking the ferry, but also in the experience of paying for the service. When you’re on the go, you can’t afford time to wait on a line to purchase a ticket – you might miss your ride. Don’t let that happen to you, so check out the NY Waterway app.
NEW YORK, Jun 09, 2014 (BUSINESS WIRE) —Bytemark, a leading provider of mobile commerce solutions, today released a major upgrade to the mobile ticketing app it created forNY Waterway, the largest private ferry operator in the country.
Originally released in January 2012, the freeiOSandAndroidapp is now also available forWindows Phoneand enables NY Waterway customers to instantly purchase, use and store tickets and monthly passes on their mobile devices.
Since its release, the NYWW app has been downloaded 190,000 times and sold 2.1 million tickets. To create Version 2.0 of the NYWW app, Bytemark analyzed the behavior of the app’s 83,000 active users to develop an update that enhances everyday usage and makes the app more responsive. App improvements include a new “Smart Tile Home Screen,” an updated interface for simplified navigation, and offline access to schedules and tickets.
Micah Bergdale, CEO of Bytemark, said: “Bytemark is thrilled to release Version 2.0 of the NY Waterway app. As the first mobile ticketing app ever created for a major U.S. transit agency, the NY Waterway app has been an integral part of Bytemark’s mission to provide mobile ticketing technologies to transit industries worldwide.”
Paul Goodman, CEO of Billybey Ferry Company, which operates under the NY Waterway banner, commented: “Since its initial release, the user base for the NY Waterway app has steadily increased. We’re very excited to introduce 2.0 to both our current users and an entirely new audience of ferry riders who haven’t signed up yet. This new version offers numerous functionality improvements, including easier navigation and a cached ticket storage function, which we believe will help to satisfy the needs of all of our customers.”
NY Waterway App Version 2.0 Features:
New “Smart Tile Home Screen” that provides quick access to tickets, travel advisories and ticket repurchasing.
Redesigned interactive map interface to provide better information about the ferry service.
New side menu for simplified navigation.
OAuth2 account linking for faster account sign up and sign in.
Optional PIN for enhanced security within the app.
Auto-renewal option for people who ride regularly.
Updated interface for splitting payments.
New purchase history screen for easier ticket repurchasing.
Data caching for offline access to schedules, notifications and tickets.
Ability to display already active tickets and additional tickets simultaneously.
A New York City startup with offices in the UK and Australia, Bytemark provides mobile ticketing and payment solutions for transit, attractions, and events. In January 2012, Bytemark launched the first mobile ticketing app for a major U.S. transit agency with the release of the NY Waterway app. Bytemark is focused on providing its partners with the tools they need to navigate the rapidly evolving mobile ticketing industry. Transit in the U.S. has been underserved by the expansion of mobile technology, and Bytemark is working to bridge the gap between the transit industry and America’s growing technology sector. For more information, visitwww.Bytemark.co.
About NY Waterway
NY Waterway, owned and operated by Port Imperial Ferry Corp and Billybey Ferry Company, is the largest privately-owned commuter ferry service in the United States, carrying 35,000 passenger trips per day – over 8 million trips per year – on 33 boats serving 21 routes between New Jersey and Manhattan, on the East River between Manhattan, Brooklyn and Queens, between Rockland and Westchester counties, and between Orange and Dutchess counties. The robust nature of the service and the ever-increasing popularity of make this an attractive option for commuters, leisure travelers and tourists alike. For more information, visitwww.nywaterway.com.
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