Diving deeper: Samsung continues to invest in voice recognition, pours money in SoundHound's jug
Now, news has come in that Samsung continues to invest in voice recognition — Sammy and a number of other investors have given $75 million to SoundHound to help towards further developing its own Hound assistant. In case you haven't been following voice assistants — Hound made a huge splash in the tech industry when it was presented in a few teaser videos, which showcased its ability to answer complex questions, remember them, and follow the direction of a conversation flawlessly. When its beta hit the Play Store, it wasn't as impressive as expected, but it was still a pretty good voice assistant. However, Google's own efforts with Google Now (and now, Google Assistant) have managed to push Hound to the back of people's minds.
SoundHound wants to cash in on the Hound assistant via a new Houndify program, which it has launched. Basically, it offers the Hound platform to hardware developers to install on anything — from cars to smart speakers, to smart TVs... maybe even smart fridges! It is this program that Samsung and other investors have paid $75 million to support. Does it mean that Hound and Bixby could become best friends? Brothers? A chimera?
Time will tell... (props to anyone who gets the image reference)