Dispute over Face ID turns violent as viral video shows female Apple rep getting hit in the face



A 23-year old Thai man by the name of Kritpan Kitjit has been charged with Bodily Harm after he punched an Apple saleswoman in the face at a Studio7 store in Bangkok. The employee, 30-year-old Saijai Trinech, was approached by Kitjit who requested a new Apple iPhone X after claiming that the Face ID feature wasn't working on his unit.

Employees at the store examined Kitjit's iPhone X and concluded that there was nothing wrong with the TrueDepth Camera on his phone. As a result, the store denied the customer's request for a new model, although it offered to send the device to Apple for further testing. Kitjit responded by assaulting the rep, who was blocking him from entering the store's supply room.


Kitjit was fined the equivalent of $150 and was ordered to pay the victim $1,500 in restitution. Meanwhile, the video has been shared over 1.4 million times on Facebook.

Apple currently doesn't have an Apple Store in Bangkok, but plans on opening one later this year.

source: Facebook via Coconuts

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39 Comments

1. sockergris

Posts: 57; Member since: May 13, 2017

The list of people who care about this "incident": - nobody

3. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

What if that woman was your sister or wife or mother and someone tells you nobody cares that she's getting hit by some paranoid?

15. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

For get all that. There was a male employee with 5 feet of her who totally ignored what was happening until she got hit. Why didn't he step up and try to defuse the situation? Why is it none of those men in the store all didn't pull out a can of whoop-the-punk. I would have picked him up and slammed his face into one of those glass cases if I was their. I get pissed when I see a man attack a helpless female. Apple fans are such douche-bags anyways. You see it here all the time. I'm not surprised by his actions. I'm surprised no one did anything.

20. Atechguy0

Posts: 918; Member since: Aug 03, 2018

See everyone knows that FaceID isn't as fast or as good as their older finger print scanners (TouchID). This guy must really hate FaceID enough to fight about it. ;-)

39. ibap

Posts: 871; Member since: Sep 09, 2009

Interesting reaction. #1 - she's doing a job, and the male coworker should let her. Do all women need rescuing from a belligerent customer? #2 - Your response is rather like the customer. More violence. Should co-workers have stepped in and not let him get away, and offered her care? Yes. Should they commit more violence on the idiot customer by slamming him around? No.

5. dimas

Posts: 3420; Member since: Jul 22, 2014

Technically, the sales rep have relatives, friends or husband that will care about what happened. If you're punched in the face for no reason and nobody worried, I guess you're living in a lonely isolation.

12. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

So you won't mind being next in line to get pimp-slapped right? I didn't think so. If you even know who your daddy is you should be angry at him for not showing you how to be a man.

37. CDexterWard

Posts: 112; Member since: Feb 05, 2018

Yeah, kudos "sockergris" for having the first and stupidest post. Some innocent girl gets clocked by a some psycho spaz over his phone? And he gets away with it for chump change and an apology? Get your priorities straight, kid, and learn some manners.

2. GreenMan

Posts: 2698; Member since: Nov 09, 2015

I think he was feeling like an idiot dumping $1,300 on a phone with a chipped display, gimmicky security, crazy expensive repairs and overrated childish emojis being its so called 'main selling point'. And before you scoff at $1,300; a quick search on Google tells me that iPhone X (64GB) cost 42,000 Bhat in Thailand = ~$1,300 USD. Oh well, G'Day!

32. cocoy

Posts: 464; Member since: Oct 30, 2015

Actually, it cost him more than $1,300 if you add up fine for what he did. That 64gb had cost him $2,950. Had it not been for the iPhone X that caused his stupidity, he can get 2 note 9 with 512 gb internal memory or a note 9 and iPhone 8 plus.

34. piyath

Posts: 2445; Member since: Mar 23, 2012

Still better value than S9+/Note 9 laggy duo imo.

36. TechNeck

Posts: 657; Member since: Aug 29, 2014

Can you be unbiased just for once? Both phones aren't laggy. For real dude, you need to stop because you're giving Apple users on this site a bad name.

40. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

You're soft, fella.

4. dimas

Posts: 3420; Member since: Jul 22, 2014

Are people really that low today to punch a person just because of a simple phone problem? That's some mental/ anger management problem.

6. Fred3

Posts: 587; Member since: Jan 16, 2018

I think he ment to punch himself after spending that much money on a company that treats all their customers like they stole their device.

7. GreenMan

Posts: 2698; Member since: Nov 09, 2015

I'm hoping you're not from Mars, mate (Martian?). Man is capable of much more evil than merely punching a woman on the face. Ever heard of "The Torture Chamber" located in London? Be afraid of who you are. Be wary of the evil within...

8. palmguy

Posts: 987; Member since: Mar 22, 2011

Wow, Apple people, why so serious? :-)

10. drunkenjay

Posts: 1702; Member since: Feb 11, 2013

thats not how face id works. you're meant to put your face on the phone not punch someone for the phone. jokes aside thats pretty douchey.

11. tedkord

Posts: 17479; Member since: Jun 17, 2009

There's no excuse for this behavior. He's lucky he's not going to jail.

14. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

If I was there, he would have been begging ot go to jail. I would have beat him to within an inch of his life and took his phone and shoved it down his throat. What a douchebag. First off she has know way of knowing its his phone. he could have stolen it, and Face ID was not working because he isn't the owner. Swapping his phone could have meant giving him a phone he never paid for. How is it, all these men in the store, didn't step up to him and helped her out? Some hero should have stepped up. maybe he would have gotten a nice date later for his actions. Men are becoming cowards now, while another female was recording. also in these countries, policemen are as brutal as they are here in the States. Every man in that stor should have been helping her. Cowards!

13. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Apple fans are so violent over their little toy phones that cost to much. Even online, they get so angry about negative facts about their own product, but don't hesitate to call out bad things about other products. This is one reason I don't do customer service via retail. An angry customer is unpredictable and result could not end favorably. I also believe a customer is only right, when they are right; and when you are wrong you are wrong. Apple fanatic, you were wrong like you all are most times.

16. RebelwithoutaClue unregistered

Must be a slow news day for a tech site to place an article about aggravated assault. What's next, articles on people's phones getting stolen?

17. p51d007

Posts: 705; Member since: Nov 24, 2013

1650 dollar fine, for a 1000 dollar iPhone LOL

18. damonarena

Posts: 47; Member since: Apr 30, 2018

Apple service guys are really horrible and big time liars, they will do everything to force you to keep faulty products and make you tired of same lies again and again, they deserve it

19. darkkjedii

Posts: 31626; Member since: Feb 05, 2011

He’s lucky he wasn’t at the Hawkins Park Apple Store, located at 281 City Island Ave, Bronx NY 10464, from 10pm-2am. It woulda rulzd.

21. sissy246

Posts: 7129; Member since: Mar 04, 2015

LMFAO Oh are you in trouble again.

25. darkkjedii

Posts: 31626; Member since: Feb 05, 2011

Major lol. I can’t come to NY.

28. meanestgenius

Posts: 22504; Member since: May 28, 2014

Lmao! He would have been in trouble then! Lmao

31. darkkjedii

Posts: 31626; Member since: Feb 05, 2011

Man, the rulz of the game woulda changed lol.

22. sissy246

Posts: 7129; Member since: Mar 04, 2015

I agree on , why didn't any of them men knock the crap out of him.

* Some comments have been hidden, because they don't meet the discussions rules.

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