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Dispute over Face ID turns violent as viral video shows female Apple rep getting hit in the face

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A 23-year old Thai man by the name of Kritpan Kitjit has been charged with Bodily Harm after he punched an Apple saleswoman in the face at a Studio7 store in Bangkok. The employee, 30-year-old Saijai Trinech, was approached by Kitjit who requested a new Apple iPhone X after claiming that the Face ID feature wasn't working on his unit.

Employees at the store examined Kitjit's iPhone X and concluded that there was nothing wrong with the TrueDepth Camera on his phone. As a result, the store denied the customer's request for a new model, although it offered to send the device to Apple for further testing. Kitjit responded by assaulting the rep, who was blocking him from entering the store's supply room.

"I'd like to apologize to the society that I overreacted. It was the heat of the moment. I've apologized to the victim, and she didn't want to take legal action."-Kriptan Kitjit

Kitjit was fined the equivalent of $150 and was ordered to pay the victim $1,500 in restitution. Meanwhile, the video has been shared over 1.4 million times on Facebook.

Apple currently doesn't have an Apple Store in Bangkok, but plans on opening one later this year.

source: Facebook via Coconuts
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Alan Friedman Mobile Tech News Journalist
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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