Displays now the second most important phone element

Displays now the second most important phone element
You can’t have missed the huge transition to smartphones - people from all ages and backgrounds are quickly adopting the smart devices, and as they do, their idea of what’s most important in a device changes.

While the general category of reliability has always been on top and remains there, the importance of a screen has grown hugely and is now the second most important smartphone feature, according to Amplified Analytics research. Come to think of it, displays now basically control almost your whole smartphone experience, so it’s a logical shift.

Interestingly, Amplified Analytics’ research is not a direct survey - rather it relies on user reviews and analyzes their contents, weighing how much importance each of the elements is getting.

Usability and battery life are ranked third and fourth most important features, and you can see all of the rest in a neat table below. There, it’s easily noticeable how user preferences changed over the year. What’s the most important smartphone feature for you?

source: Amplified Analytics via PocketNow



1. D.Aceveda

Posts: 433; Member since: Jun 30, 2012

No surprise there

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Interesting how usability and battery life trump reception/call quality. I personally would favor reception/call quality over usability and battery life. Especially with removable (GS III) or higher capacity (Droid RAZR MAXX) battery options available.

3. wendygarett unregistered

Shocking that design is getting top 10 this year... But for me... Battery life, display and reliability ( which mean future proof )

4. wendygarett unregistered

Os is not important now... As long as it is ease of use... It is fine... That's why it is recommended to wait next iPhone :)

5. pikapowerize

Posts: 1869; Member since: May 03, 2012

kinda agree with the list.. but i think call quality should be like on 3rd place! and the display on the the 5th place.. i think why s the display on 2nd maybe its because of the apps that arent compatible with low resolution!

6. Gaurav008

Posts: 328; Member since: Jul 20, 2012

u are changing ur positions....nd colour like a chameleon..get a stable life..

7. Connie B

Posts: 31; Member since: Nov 13, 2009

This is why I think RIM is on the wrong strategy. Screen size approaching 5 inches is everything. Why don't they just make a BlackBerry with the current OS7 that has a touch screen with a similar size than the Galaxy S3. The only thing I do not like about my BlackBerry is the incredibly (compared to high end android phones) small screen. Come on RIM read this article and make phones with big ass screens starting next week, while you are working on BB10.

8. Aeires unregistered

This is why Apple will mention "retina displays" more than ever, even though the name is just a gimmick. Making products isn't what they do best, marketing is.

10. Roomaku

Posts: 278; Member since: Feb 06, 2012

It may be a gimmick but the the screen on the iPhone is still better then cheaper and some mid range Android phones. I may not agree with a lot of Apple's marketing, but they have nice screen why not give it a name that people recognize and want to buy the product for? Yes not considering Samsungs screens is a miss on the consumers part, but most buyers see a better then average screen on the iPhone 4/4s and are happy.

11. Aeires unregistered

High end phones usually are better than cheap or mid ranged phones. I didn't have a problem with the name or term until they said the Mac book had a retina display, with 220 ppi. When it was introduced, it was all about it having more than 300 ppi, the max a human eye can distinguish. Eventually other phones caught up so it then shifted to how far away from your eyes the screen was. At that point it was just a marketing gimmick.

12. Roomaku

Posts: 278; Member since: Feb 06, 2012

Agreed, still it's a marketing trick that worked and as long as your Average Joe goes along thinking his iPhone is the best thing since color television, Apple will continue to slap labels on products that may or may not deserve them.

9. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

Chose my phone because of the NOVA display. It's looks a lot better than what I have seen from the SAMOLEDs of my friends.

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