Did you know that the codename for the original iPhone was 'Purple'?

Did you know that the codename for the original iPhone was 'Purple'?
The launch of the original Apple iPhone in 2007 shook the industry and changed the face of the smartphones. While technically ‘smartphones’ did exist long before, it was not until the iPhone that we got them to their current form with super-responsive capacitive displays, large displays, and full-on apps with separate marketplaces, where you can purchase every app your heart desires with just a click.

But to make the iPhone become reality, Apple had to go into ‘creative’ mode, taking a huge risk and dedicating an entire building of its Cupertino campus to work on the iPhone. It was locked down under the heaviest of security with card readers required to go between doors, and often double and triple security checks.

A little known fact about those times, however, is that Apple would actually use colors as codenames for its products, including the iPhone. Ex software head Scott Forstall has revealed that actually the original iPhone went by the name ‘Purple’, and even the building where it was developed was called the ‘Purple Dorm’.

Make no mistake, the word ‘dorm’ was not used just figuratively - it had a pretty literal meaning to Apple employees working on the ‘purple’ project, people who’d spent almost as much time in the building as in a dorm.

Forstall reveals that "very much like a dorm, people were there all the time... It smelled something like pizza, and in fact on the front door of the Purple Dorm we put a sign up that said 'Fight Club'... because the first rule of that project was to not talk about it outside those doors."

Sometimes it’s this kind of secrecy that you need to have to pull a revolutionary product, don’t you think?

reference: TheVerge

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20 Comments

1. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

It was called purple because purple is the color of SONY

3. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Mmmmmk

11. Ashoaib

Posts: 3276; Member since: Nov 15, 2013

yeah... they copied the ideas from sony but ironically sony never been able to capitalize on its own ideas

20. cc3493

Posts: 158; Member since: Jul 06, 2013

How is purple the colour of sony? They havent trademarked purple as far as i know. Sure they might use the colour purple in their products but that doesnt mean its owned by them. They also use black and white. By your logic, they are also the colours of sony. By that same logic, since apple was probably the first to use gold in a flagship phone then gold is the colour of apple... Only a couple companies i know actually own colours; e.g. Coca cola owns their own shade of red

22. mrblah

Posts: 577; Member since: Jan 22, 2013

I miss the thumbs down sometimes, this is one of those times.

2. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Gotta do what you gotta do. It worked, and the rest is tech history. Gone are the days of secrecy though, nowadays leaks are the norm. Apple knows this, and I think, even supplies a few leaks themselves. Get those new iPhones out apple, I'm itching.

5. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Anyone notice how the leaks became another tool of marketing at Apple after Steve went to the hereafter? Steve was obsessed with keeping a lid on product information. Timmy was not so much.

18. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Leaks wet the appetite, and supply coverage, which sparks interest. Smart move, business is always advancing, and tactics change. They've milked the cow till it went dry, and now are switching up.

6. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

I think phone company deliberately leaking their device. They thought it as a good marketing practice.

4. Busyboy unregistered

I'm glad the iPhone was invented. Had it not been created we would have the smartphones outed in 2011 today

8. AfterShock

Posts: 4146; Member since: Nov 02, 2012

As well, windows mobile would still be crashing today if it wasn't completely shat upon by the first iPhone. It'd be a bleak existence without the evil empire's of Apple and MS.

7. express77 unregistered

I don't like apple much but iphone did changed the smartphone world.

9. skyline88

Posts: 697; Member since: Jul 15, 2013

13. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

2012...

21. cc3493

Posts: 158; Member since: Jul 06, 2013

a purple flare in some photographs means that apple sucks? right...

10. fanboysrdumb

Posts: 44; Member since: Jan 12, 2013

creative people like steve jobs come once in a life time they do change alot but unfortunately get ripped off and treated like crap a lot as well. regardless of what os or brand you have you alegiance to Apple under steve flourished and shot the competition down. im against their patent practices but i can see why they are soo anal about it. good for apple and consumers. now apple release those big bad boys and lower the price a bit. kind of going broke you know. ::):::::)

14. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Slow day news....

16. tatail

Posts: 261; Member since: Jan 08, 2010

Glad it was not called purple, iPhone sounds much better.

17. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The practice is to use a code name that has no connection to the ultimate identity. If there is a connection, then there is something (like a trade name) that squatters can trademark, and you have more headaches and expenses trying to protect. Purple is a good example of a code name, as it gives no hint of what it is about. Back in 2006/2007, anyone seeing the code name of Purple, would have thought it referred to a new Mac OS offering. Rumors about iOS were similarly disguised as being for a netbook offering.

19. tatail

Posts: 261; Member since: Jan 08, 2010

You are right and I know that, still I am glad it was not called purple for the final product.

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