Did you know that the codename for the original iPhone was 'Purple'?
posted by Victor H. / Jul 06, 2014, 10:16 AM
But to make the iPhone become reality, Apple had to go into ‘creative’ mode, taking a huge risk and dedicating an entire building of its Cupertino campus to work on the iPhone. It was locked down under the heaviest of security with card readers required to go between doors, and often double and triple security checks.
A little known fact about those times, however, is that Apple would actually use colors as codenames for its products, including the iPhone. Ex software head Scott Forstall has revealed that actually the original iPhone went by the name ‘Purple’, and even the building where it was developed was called the ‘Purple Dorm’.
The first rule of that project was to not talk about it outside those doorsMake no mistake, the word ‘dorm’ was not used just figuratively - it had a pretty literal meaning to Apple employees working on the ‘purple’ project, people who’d spent almost as much time in the building as in a dorm.
Forstall reveals that "very much like a dorm, people were there all the time... It smelled something like pizza, and in fact on the front door of the Purple Dorm we put a sign up that said 'Fight Club'... because the first rule of that project was to not talk about it outside those doors."
Sometimes it’s this kind of secrecy that you need to have to pull a revolutionary product, don’t you think?
Posts: 1001; Member since: May 29, 2014
It was called purple because purple is the color of SONY
posted on Jul 06, 2014, 10:23 AM 7
Posts: 158; Member since: Jul 06, 2013
How is purple the colour of sony? They havent trademarked purple as far as i know. Sure they might use the colour purple in their products but that doesnt mean its owned by them. They also use black and white. By your logic, they are also the colours of sony. By that same logic, since apple was probably the first to use gold in a flagship phone then gold is the colour of apple... Only a couple companies i know actually own colours; e.g. Coca cola owns their own shade of red
posted on Jul 06, 2014, 11:46 PM 0
Posts: 30786; Member since: Feb 05, 2011
Gotta do what you gotta do. It worked, and the rest is tech history. Gone are the days of secrecy though, nowadays leaks are the norm. Apple knows this, and I think, even supplies a few leaks themselves. Get those new iPhones out apple, I'm itching.
posted on Jul 06, 2014, 10:24 AM 6
Posts: 5993; Member since: Dec 22, 2010
Anyone notice how the leaks became another tool of marketing at Apple after Steve went to the hereafter? Steve was obsessed with keeping a lid on product information. Timmy was not so much.
posted on Jul 06, 2014, 10:35 AM 2
I'm glad the iPhone was invented. Had it not been created we would have the smartphones outed in 2011 today
posted on Jul 06, 2014, 10:28 AM 3
Posts: 697; Member since: Jul 15, 2013
thats why Apple sucks http://www.imore.com/apple-issues-support-article-address-purple-light-flare-iphone-5-camera
posted on Jul 06, 2014, 10:59 AM 0
Posts: 44; Member since: Jan 12, 2013
creative people like steve jobs come once in a life time they do change alot but unfortunately get ripped off and treated like crap a lot as well. regardless of what os or brand you have you alegiance to Apple under steve flourished and shot the competition down. im against their patent practices but i can see why they are soo anal about it. good for apple and consumers. now apple release those big bad boys and lower the price a bit. kind of going broke you know. ::):::::)
posted on Jul 06, 2014, 11:11 AM 1
Posts: 261; Member since: Jan 08, 2010
Glad it was not called purple, iPhone sounds much better.
posted on Jul 06, 2014, 12:51 PM 0
Posts: 5993; Member since: Dec 22, 2010
The practice is to use a code name that has no connection to the ultimate identity. If there is a connection, then there is something (like a trade name) that squatters can trademark, and you have more headaches and expenses trying to protect. Purple is a good example of a code name, as it gives no hint of what it is about. Back in 2006/2007, anyone seeing the code name of Purple, would have thought it referred to a new Mac OS offering. Rumors about iOS were similarly disguised as being for a netbook offering.
posted on Jul 06, 2014, 1:59 PM 1
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