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Deutsche Bank replaces company-issued BlackBerry handsets with the Apple iPhone

Posted: , by Alan F.

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Deutsche Bank has long had a BYOD policy for employees that allowed them to swap out company-issued BlackBerry handsets and replace them with their own personal iPhone model. Now, the 15th largest bank in the world (as ranked by assets) is officially phasing out its use of BlackBerry smartphones and is replacing them with Apple's iconic smartphone. Deutsche Bank had continued to officially support BlackBerry longer than most of its rivals and that resulted in Deutsche Bank clients smartphone shaming the institution.

Interestingly, the bank itself ran several surveys back when the iPhone and iOS were still young. In 2009, only two million iPhone units were shipped to the enterprise market accounting for just 7% of the smartphones used in the corporate world. Two years later, the bank found in an internal study that switching from the physical keyboard on the BlackBerry to the virtual QWERTY on the iPhone was an "overwhelmingly positive experience."

When BlackBerry owned the enterprise market with handsets like the Bold 9000

When BlackBerry owned the enterprise market with handsets like the Bold 9000

By 2013, the rest of the business world learned what Deutsche Bank had discovered, namely that the iPhone was actually a productivity tool for the enterprise. That year, the iPhone accounted for 72% of all handsets used by companies that had their mobile fleet monitored by Good Technology. The iPad accounted for 90% of managed tablets. And 95% of enterprise apps were being written for iOS.

Ironically, this change in policy occurs just as BlackBerry Mobile, under license from BlackBerry, has produced its most compelling phone to date, the BlackBerry KEYone. The latter, which runs on a secure Android platform, has some features not matched by the iPhone. One is the physical QWERTY keyboard, perhaps the best ever attached to a handset. Secondly, the KEYone has outstanding battery life. And the new sleek looking Black Edition of the KEYone comes with 4GB of RAM and 64GB of native storage.

BlackBerry spokeswoman Sarah McKinney noted that the decision by Deutsche Bank was expected and was not a surprise. In addition, the new iPhone units that bank employees will use can be monitored by BlackBerry BES, which tracks a company's fleet of mobile smartphones.

If you do work for a firm that has promised you a company-issued iPhone, don't expect to receive a new $1,000+ iPhone Edition model. We're pretty sure that the new features found on the tenth anniversary unit aren't weighted toward enterprise use.

source: Bloomberg

24 Comments
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posted on 02 Sep 2017, 12:38 3

1. piyath (Posts: 1132; Member since: 23 Mar 2012)


Good decision...!!! NYPD needs to learn from this.

posted on 02 Sep 2017, 13:06 6

4. Subie (Posts: 1382; Member since: 01 Aug 2015)


What are you talking about... The NYPD is also switching over to iPhones

posted on 02 Sep 2017, 15:09 7

11. EC112987 (Posts: 1003; Member since: 10 Nov 2014)


He's an idiot lol can't read apparently

posted on 02 Sep 2017, 12:51 2

2. Tipus (Posts: 249; Member since: 30 Sep 2016)


#otherswillfollowmybodyisreadyappleistempleshowthe​mnomercy

posted on 02 Sep 2017, 12:59

3. nebula (Posts: 1002; Member since: 20 Feb 2015)


If you think how long it takes for a such big company to adopt technology. I remember one of my friends back in 2010 telling me that mobile banking has no future :) At the time she was working for a bank.

posted on 02 Sep 2017, 13:07 2

5. Crispin_Gatieza (Posts: 2170; Member since: 23 Jan 2014)


If they're switching from legacy OS7 I think we can all agree it's about time.

posted on 03 Sep 2017, 04:53

20. path45th (Posts: 67; Member since: 11 Sep 2016)


No, there aren't isheep. The answer is that Android is not secure enough for business. Android fragmentation makes it hard to push security patches and very a few phones get any updates from their manufacturers after two years. Apple can push udadates and security patches for as long as 5 years. That makes iPhones not only very secure but also cost effective because iPhones don't need to be upgraded as often. The Android has failed in business as well in tablets because of lack of dedicated apps. Basically the Android is a failure, a second rate OS to power cheap phones and that's all.

posted on 03 Sep 2017, 11:16

21. RebelwithoutaClue (Posts: 3692; Member since: 05 Apr 2013)


Shame you don't know what you are talking about. Android is most certainly used in the Enterprise. Half of our smartphones used within my company (around 8000 in total) are Android smartphones. Both platforms are added to an MDM platform, making it secure. And I see this in more large enterprises. High security isn't even an issue when phones are just used for calling, texting and mail.

posted on 02 Sep 2017, 13:32

6. Xilam (Posts: 246; Member since: 20 Jul 2017)


Deutsch Bank are isheep, they're only switching because of Apple logo.

posted on 02 Sep 2017, 13:37 1

7. zunaidahmed (Posts: 1096; Member since: 24 Dec 2011)


Funny thing is, anyone buying an Apple product, in your mind is an iSheep. Kinda makes me wonder what Apple has done to make you hate it so much. Maybe it slept with your mother? We will never know.

posted on 02 Sep 2017, 13:40

8. kiko007 (Posts: 5733; Member since: 17 Feb 2016)


He's being sarcastic m8...

C'mon man.

posted on 02 Sep 2017, 14:29 5

9. Crispin_Gatieza (Posts: 2170; Member since: 23 Jan 2014)


In Apple's case it would have been his father, not his mother.

posted on 02 Sep 2017, 14:56

10. Xilam (Posts: 246; Member since: 20 Jul 2017)


Crispin_Gatieza, LOL.

posted on 02 Sep 2017, 15:26 1

12. Xilam (Posts: 246; Member since: 20 Jul 2017)


Zunaidahmed, I don't have issues with Apple products or their users. The best mobile device I ever had was an iPhone 5s from that experience - I like iOS better than Android by a huge margin. Today, if I had the money - I'd probably buy the Note 8, the UI is cleaner, the bloatware is removable, and overall quality is top notch from what I read. But I can't afford either new iPhone nor Samsung, nearly all of my smartphones were cheap (and used) android phones. But doesn't mean I'm not a fan of both iPhone and Android. Fanboys and trolls be damned - my post was sarcastic.

posted on 02 Sep 2017, 19:37

15. MarvzIsFallen (Posts: 64; Member since: 11 Aug 2017)


Ow sad, your crying!
They switch to the most trusted and most secured phone, cause they are banks. They are not cheap company to use cheap androids that can last only 6months. They need phones that is most reliable all the time. RIP BlackBerry.

posted on 03 Sep 2017, 01:16 2

19. meanestgenius (Posts: 17280; Member since: 28 May 2014)


Try actually reading the article. They weren't using BlackBerry Android handsets to begin with. The were using old legacy BBOS7 smartphones.

posted on 02 Sep 2017, 15:56 3

13. cnour (Posts: 1647; Member since: 11 Sep 2014)


Normal..iOS is very secure compared to Android.

posted on 02 Sep 2017, 17:48 2

14. meanestgenius (Posts: 17280; Member since: 28 May 2014)


"Deutsche Bank’s decision to use other devices has been expected and doesn’t change our relationship,” BlackBerry spokeswoman Sarah McKinney said in an email. The new iPhones use BlackBerry’s device-management software, she said."

That's from the source article:https://www.bloomberg.com/news/articles/2017-09-01/old-habits-die-hard-deutsche-bank-ditches-blackberry-for-iphone

So even though they are phasing out those old legacy BBOS7 devices (And let's be real: I would, too), BlackBerry is still winning and making money off of Deutche Bank by doing one of the things that they do best, which is use their software to manage devices for banks, enterprises, etc, including iPhones.

posted on 02 Sep 2017, 21:17

17. Alan01 (Posts: 451; Member since: 21 Mar 2012)


That really is no surprise since BES (BlackBerry Enterprise Software) is one of the most widely used toolls to manage a corporation's fleet of mobile devices.

Alan F.

posted on 03 Sep 2017, 01:14 1

18. meanestgenius (Posts: 17280; Member since: 28 May 2014)


Wasn't trying to say it was a surprise, was just pointing out a fact that I'm sure that even you know that most people here on phonearena aren't aware of. If it's not an actual smartphone, most here are ignorant of other things that companies here do, with the possible exception of Apple and Samsung.

Oh, and BES is being phased out for BlackBerry's Unifies Endpoint Management (UEM). For example, BES12 is now BlackBerry UEM. But I'm sure that you're already aware of that.

MG

posted on 06 Sep 2017, 08:02

23. Flash (banned) (Posts: 1972; Member since: 19 May 2017)


Omg will you calm down. We don't need a thesis on the ongoing of blackberry. We get it, you're a fan. Stop trying to rub it in everyone's face.

And you are trying to badger Allen even though he supports blackberry.

posted on 06 Sep 2017, 10:41

24. meanestgenius (Posts: 17280; Member since: 28 May 2014)


Lmao! I see my comment has caused you severe abdominal and rectal pain because I post facts while you post ignorant bullsht. Get over it.

How am I badgering anyone when he responded to me first? You sound like a little girl saying "omg" like that. Now shut the fck up, make some sense next time, and just admit that you have a problem with what I'm saying because it's me.

posted on 02 Sep 2017, 20:13

16. whatev (Posts: 475; Member since: 28 Oct 2015)


Omg, the business world is iSheep, I can’t even...

posted on 04 Sep 2017, 15:36

22. Sammy_DEVIL737 (Posts: 180; Member since: 28 Nov 2016)


Still BB is more secure than iOS.

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