Customer satisfaction survey shows Samsung topping Apple in the US

Customer satisfaction survey shows Samsung topping Apple in the US
The University of Michigan has some new numbers for the American Customer Satisfaction Index, and in a not-so-subtle twist of fate, Samsung has leapt over Apple in the rankings.

Samsung saw a big bump in scoring over previous years, while Apple continued an ever-so-slight decline, despite the release of the new, and very favorably reviewed, iPhone 6 and iPhone 6 Plus. What makes this development even more poignant is the fact that Samsung probably will not look on 2014 as a banner year sales-wise.

Customer satisfaction with cellphones in general is up, including brands, and former brands like Nokia, LG, and HTC. Motorola is holding steady, and BlackBerry saw a big positive boost in satisfaction, up over 7% from 2013.

Samsung’s overall score climbed from 76 to 81, while Apple dipped from 81 to 79. How might one attribute this assessment? Samsung may not have shot for the moon with the Galaxy S5 (and sales estimates seem to support that), but it produced a winner with the Galaxy Note 4. Plus the improved building materials have likely offered a better overall perception.

Apple was already producing well-built, nicely executed products. However, when one has established such an air of “perfection,” anything so much that looks like a bug-stain is going to sour the mood. The new iPhones are excellent devices, but iOS 8 looks the same as iOS 3 (or 2, or 1). The rollout of iOS 8 was markedly not so smooth either. All of these were fairly minor in the grand scheme, with sales of the iPhone setting records. However, a dusting of imperfection will lessen the luster.

Another part of the American Customer Satisfaction Index showed Verizon at the top of the major carriers, but behind “all others,” which has been par for the course of recent years. T-Mobile stands an inch above AT&T and Sprint to round things up.

In case you were wondering, the two most despised companies are Comcast and Time Warner in the subscription TV service segment. AT&T’s U-Verse and its merger target, DirecTV, share the top spot. Wanna-be wireless carrier, Dish Network, holds third behind Verizon’s FiOS, but as you might expect, that sector of business is seeing a decline in customer satisfaction.

source: ACSI via BGR



1. AlikMalix unregistered

Take notes Apple... you're loosing it (a little)...

11. Mxyzptlk unregistered

I'm so satisfied that I got rid of my Note and went back to the buttery smooth iOS.

19. tedkord

Posts: 17356; Member since: Jun 17, 2009

And two of my coworkers are so satisfieed with their new Samsung phones avert owning only iPhones previously that they're not going back. And you never owned a Note. Your religion wouldn't allow it.

28. Sir-Lancelot

Posts: 98; Member since: Nov 05, 2014

Hey Ted, that was so funny. +1. Looks like Mxzy is a iCult? Hey Mxzy, why don't you admit you're a cult?

35. Mxyzptlk unregistered

I'm not going to drop to your level and argue about it. My "religion" is just some false veil because you can't accept that the note 4 wasn't a perfect device.

43. engineer-1701d unregistered note4 faster than iphone 6 even with quad display

52. Mxyzptlk unregistered

Should i post my proof or are you ready to stop the embarrassment?

56. zinger69

Posts: 86; Member since: Feb 13, 2014

The Note 4 is a ballz out beast. Not sure what you're smoking.


Posts: 290; Member since: Dec 15, 2014

The N4 wasn't perfect. But it is vastly superior to any trinket apple has ever produced in literally every single way.

48. bob_monkeywarts unregistered

Hey, you have to admit that the Note has some pretty awful software. I can see why he would prefer iOS, although if I was going to get a high-end phablet it would be the Nexus 6, because it runs stock Android instead of Samsung's crap. I wouldn't get an iPhone because I love the customization of Android, but maybe Mxyzptlk doesn't. I'm not trying to be an Apple fanboy, I use a Moto G, but just because you have an iPhone doesn't mean you're an iSheep.

27. walnuttt

Posts: 153; Member since: Apr 11, 2014

buttery smooth iOS yet buttery crap and a so 2012 features, no thanks, android still way better than crap iOS

36. Mxyzptlk unregistered

Yet iOS continues to sell. Do you see how stupid you sound right now?

57. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

Yet, Apple's customer satisfactions is down.


Posts: 290; Member since: Dec 15, 2014

And yet Bieber still sells records, and people still watch the trash kardashian shows. Doesn't mean it's quality programming/albums. Do you see how stupid you sound right now?

39. j2001m

Posts: 3061; Member since: Apr 28, 2014

Do not have a iPhone but I have iPad air 2 and note edge and more apps go wrong on my iPad than on my note edge all the time and it's not like the makers of the apps have like that many to deal with

40. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

You need to return it. I have the same device, and don't have a single problem and/or system crash, very fluid. It still should be in warranty. That is, if you really own the device.

33. Neros

Posts: 1016; Member since: Dec 19, 2014

I highly doubt you've ever owned a note or other samsung device.

37. Mxyzptlk unregistered

I highly doubt i care about you believing it or not.

41. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Lol, you made my morning. I guess they think you care.

53. Ashoaib

Posts: 3282; Member since: Nov 15, 2013

you are a liar mxyz... deep inside your heart, you know very well that iphone sucks. Only thing is, you dont admit. But thats ok, you dont need to admit bcoz we know

54. EclipseGSX

Posts: 1776; Member since: Oct 18, 2011

So you doubt yourself? Yea I would too if i was you. Drink more of that Apple Koolaid bro

2. SaintHelena

Posts: 397; Member since: Nov 05, 2014

This is highly expected, as apple user (the i-user) starting to realize that apple has lie to them all the time that one handed usage is not cool & big screen phone is the next big things. Furthermore, the apple wall garden ecosystem is also not as beautiful as it was first thought.... it's a prison with wall paper!!

12. laughmi

Posts: 283; Member since: Oct 28, 2014

This seems to be obvious. Apple restricts the user like hes jailed and has blatantly cut on features. Samsung or even the Chinese OEMs surpass Apple when it comes to customer satisfaction.

17. E.N.

Posts: 2610; Member since: Jan 25, 2009

Well, it's definitely a blow because Apple loves talking about how they are #1 in consumer satisfaction, but you guys are being a bit melodramatic. The iPhone still has high customer satisfaction. Back in June, the Note II had the highest costumer satisfaction followed by iPhone 5C. Doesn't mean people disliked the 5S and Note 3.

44. engineer-1701d unregistered

you have to remember most people dont do these surveys and if they do they lie thinking they will get something from the company to make it better , i still have have a gs3 not not thinking of upgrading yet now thats customer satisfaction

3. tech2

Posts: 3487; Member since: Oct 26, 2012

All OEMS' satisfaction have increased except Apple's. Yet Apple and Mxy still want us to believe that there were only 9 iPhones affected with bendgate?! There are also videos on YouTube showing more then 300 iPhones being affected yet Apple continues to live in denial.

5. AlikMalix unregistered

First, the YouTube video is a hack - buncha videos with mostly the same phone in different backgrounds if you ask me. I believe there may be more iPhone 6 bent - apple dropped that one, I'll give you that, but not as overhyped as media and tech sites have stretched it. Apple also been having troubled OS updates - I didnt experience problems, but others have - that's not Apple like... That said, I dont think the bending issue was the reason of dropped satisfaction numbers, but the not so perfect software updates after Apple users got accustomed to near perfection. To be honest, for an Apple Fan, these surveys are in line how I feel - I like iOS, but a few things are not perfect and this time the physical design, the software updates, and a bit confusion within the iOS new features are pushing that number down. Like I said above, Apple should take notice...

8. fzacek

Posts: 2486; Member since: Jan 26, 2014

I think the protruding camera and antenna lines on the backs of this year's iPhone might have also slightly contributed to the lower satisfaction, since they disrupt the usual "perfection" of Apple devices, which is not Apple-like...

9. AlikMalix unregistered

This survey needs to be reported all-over (like bending problems) - I want apple to take notice... I like my iDevices, but Apple needs a little nudge once in a while...

25. tedkord

Posts: 17356; Member since: Jun 17, 2009

Everyone needs a nudge. Samsung got a nudge from the S5 sales, and put out the Note 4. I don't want them being too comfortable or popular. I want them fighting for my business.

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