Cortana, Google Assistant and Alexa are favorites of the enterprise in new Conversational Economy

Cortana, Google Assistant and Alexa are favorites of the enterprise in new Conversational Economy
While most consumer surveys show Google Assistant and Amazon's Alexa as the top two voice-activated personal assistants, it appears that users in the enterprise are also enamored by Microsoft's Cortana. Pindrop polled businesses and found that globally, only 28% use voice technology as a tool for customers to communicate with them. In the states, that figure is 38%. World-wide, 67% of these businesses said that they plan to use voice-activated assistants for interactions with customers within the next five years. In the U.S., 82% of the firms surveyed say that they will be using voice to interact with consumers over the next half-decade.

Pindrop's survey shows that 78% of businesses plan on spending money over the next two years to build a Cortana-driven system for interacting with customers. This matches the 78% that plan on making a similar two-year investment in Google Assistant, and is close to the 77% of businesses that plan on spending money for a system powered by Amazon's Alexa. IBM's Watson is next (69%), followed by Apple's Siri (68%) and Samsung's Bixby (62%).

The use of virtual personal assistants in customer interactions is something that will help improve customer satisfactions scores, according to 94% of managers. 88% say that using such a system gives their company a moderate or strong competitive advantage.


While the enterprise is excited over the use of what is being called the "Conversational Economy," there are some consumer fears that need to be overcome. 85% of businesses surveyed say that the widespread introduction of this technology will be held back by consumers worrying about the misuse of their data. 82% of these businesses say that consumers will be worried about fraud.


source: Pindrop

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15 Comments

1. torr310

Posts: 1658; Member since: Oct 27, 2011

So Samsung please abandon Bixby and choose either Google/Cortana/Alexa.

2. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

They should bixby sucks big time

3. TechNeck

Posts: 651; Member since: Aug 29, 2014

Siri is horrible compared to Bixby, but I can see why it got beat out by Google Assistant and Alexa having used both.

5. apple-rulz

Posts: 2112; Member since: Dec 27, 2016

Siri can easily set location based reminders, one of many things that Bixby struggles to do, so nice try but you’ve failed. Like Bixby ;)

8. RebelwithoutaClue unregistered

In what way does Bixby struggle to do that?

9. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Asked Bixby "Spain vs Portugal" showed results about best western European country to move in. Asked GA "Spain vs Portugal" displayed live scorecard.

10. RebelwithoutaClue unregistered

Those are not location-based reminders. Since Bixby does support them, I was wondering why it struggles with it. Not asking about general stuff. But thank you for this answer anyway

11. RebelwithoutaClue unregistered

*double post*

12. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Oh stop lying, you're the biggest Samsung hater here, you don't have one of the latest flagship Samsung smartphones, you're literally just making s**t up to try and make Bixby look worse than the inferior Siri. There is a reason Siri isn't ranked very highly, even though it has several years behind it, and a brand such as Apple, which is massive.

14. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Shut the f**k up I compared it with GA not Siri didn't even mention Siri anywhere dumbass Yeah, I don't have Samsung's latest flagship but I did buy my mom an S8 last month. I'm not trying to make bixby look worse it's already worst. Here's the link dummyhttps://imgur.com/a/Sk0u8wW

4. Settings

Posts: 2943; Member since: Jul 02, 2014

Poor Bixby...

6. lyndon420

Posts: 6784; Member since: Jul 11, 2012

Poor Cortana...she was supposed to be huge by now, yet we don't get much coverage on her.

7. Settings

Posts: 2943; Member since: Jul 02, 2014

Cortana is pretty much everywhere, app launchers, Office, mobile app, Windows desktop and mobile, iOS, cars(?) etc. I don't think Cortana is short on coverage just by comparing to Bixby.

13. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I'm not shocked at all that Siri ranks below both Cortana, Alexa and Google Assistant, as they're all vastly superior to Siri. Google Assistant is definitely ahead of the pack, so it is kind of surprising that it's tied with the other two. There are probably reasons that i am not aware of, from an enterprise point of view. Cortana is linked to Microsoft, so that should explain the popularity. It's also quite interesting to see how close Bixby and Siri is, as Bixby is a rather new AI, while Siri is quite old. Clearly Bixby is making progress and is on track to overtake Siri.

15. xtroid2k

Posts: 601; Member since: Jan 11, 2010

The only reason why Cortana is even relevant is that it is bundled with Windows 10. Companies are rolling out the OS and so there ya go. Bixby is far superior to a lot of the assistants out there with real functionality but gets negative press due to bad perception. Alexa and Google assistant are both on almost equal playing fields. They have strengths and weakness. I have both in my home and I guess Cortana as well with windows 10 but never use her.

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