Come to the iPhone side: Apple drawing more and more Android users, according to CIRP
The study is based on a 500-person survey conducted among Apple customers who bought an iPhone, iPad, or Mac for the last fiscal quarter (April – June, 2017). It shows that the iPhone is still going strong and users are slowly, but surely, moving their interest towards the larger Plus models — their sales accounted for between 38% and 42% of iPhone sales this past quarter, while it was 32% in June 2016. The lack of a headphone jack is seemingly not an issue, as the iPhone 7 and 7 Plus made up for 81% of iPhone sales, as interest for legacy models has dropped drastically.
5s / 5c / SE), 32% were making the jump from a 2-year-old iPhone 6 or 6 Plus, 10% were coming from an iPhone 6s or 6s Plus. The number of Android converts has increased — while in the past 3 quarters, customers who came from an Android handset made up 14% to 17% of iPhone sales, they have grown to 20% in the past quarter.
The study continues to explain that since Apple seems to be moving to a longer upgrade cycle for its iPhones (3 years has been suggested more than once), platform jumpers might be a big part of upcoming iPhones' success.
Source: CIRP via PED30