Financial Times reports, as noted by AppleInsider, that the China Advertising Association (supported by the government, unsurprisingly) has invented a shrewd way to tack their own tracking ID's onto Apple devices even if they are denied access to the Apple-issued IDFA number. CAA's alternative to IDFA is called CAID and is nearly at its release stage.However, it seems developers in China have spent less time complaining and campaigning and more time brainstorming for ways to sneak around the transparency requirement—and they seem to have been successful. The
killing it in China with sales lately with the iPhone 12 5G lineup, and likely isn't keen on compromising that in the future.According to FT, Apple is well aware of the issue but has not acknowledged it in any way. It seems it is wary of taking measures because CAID is backed by both China's government agencies and tech giants, and it is not in Apple's financial interest to provoke any animosity in its relationship with them. After all, Apple has been
The system is currently known to be undergoing testing by several developers in China, namely ByteDance (creator of TikTok) and Tencent. However, international advertising companies (including a French gaming group) are already applying to use CAID, which is set to be publicly released as soon as this week.
Dina Srinivasan, a US-based antitrust scholar, told FT: “The big picture is that there is simply too much money at stake. There will always be an arms race to track consumers. Only legislation can make it stop."