CEO John Chen sees himself as the doctor who can cure BlackBerry's ailments
posted by Michael H. / Jan 11, 2014, 11:31 AM
Re/code, Chen readily admits that he has taken an incredibly difficult job upon himself. He even openly claims that he is "abnormal" for wanting to be the CEO of BlackBerry rather than going after a "safer, easier job". Chen believes that BlackBerry has a path to success, and he believes it to be the same path that brought the company success the first time around: the enterprise market.In an interview with the newly launched Walt Mossberg/Kara Swisher site
Unlike recently ousted CEO Thorsten Heins, who seemed to believe that BlackBerry could make a splash in the consumer market with BlackBerry 10, and some celebrity hires, Chen believes that the best way to succeed is to bring BlackBerry back to its roots. It's not a terrible idea, because the enterprise market is still sorting itself out in the wake of BlackBerry's freefall.
The key to BlackBerry's revitalization may not actually be in smartphones either. Chen has high hopes for the BlackBerry Enterprise Service 10, which is the server software BlackBerry has created for businesses to be able to manage the devices on its network, including Android and iOS devices as well as old and new BlackBerry handsets.
Possibly the most telling quote of the whole interview was Chen extending his doctor metaphor by saying, "If you are an emergency room doctor, you should not be afraid of the blood." That alone tells how dire the situation is for BlackBerry.
Posts: 282; Member since: Jul 26, 2012
"Usually when an engine shows signs of wear to where it's burning oil very badly, you usually notice a definite drop in power and/or fuel economy"...Blackberry is just in that situation and has lost its steam even in the business world when it was once the king of all the smart phones. Unless he is a magician and can pull a rabbit out of his hat which I seen no signs of that and is yet to be seen, it will be a total failure. As sharp as he might be, if bb fails, he won't be the one who gets hurt, he will simply move to another high paying job but for now he will simply defend his strategy. With its world market share of only 2%, Mr. Chen...wish you luck. BTW, where is my refund for my returned bb z10, it's been 31 days since your company's lousy web store has received my phone??
posted on Jan 11, 2014, 12:05 PM 2
Posts: 5993; Member since: Dec 22, 2010
"...bring BlackBerry back to its roots." Chen could start with dumping the current UI. IT shops do not have the power to force users to use a mangled UI. BB sold more BBOS7 handsets than BBOS10 this past year. Time to really focus on where the customers are and what they are willing to spend their $ on. Otherwise, Chen will be the last CEO of BB.
posted on Jan 11, 2014, 1:17 PM 1
Posts: 33; Member since: Jan 01, 2014
Have you tried their UI? It's a pretty good one. Im.coming from touchwiz an windows and believe me BB10 os by far the best when I get my hands on my girls GS4 I'm constantly swiping thinking it's a BlackBerry 10 and BB by far is faster and less laggy. The reason why BB7 sold more is because people haven't tried BB10 I have tried it and I'm never going back to old buttons and double taps.
posted on Jan 11, 2014, 3:31 PM 1
Posts: 4; Member since: Jan 15, 2014
I agree I just gave up my galaxy s4 for a blackberry q10. I love it. The UI is fantastically efficient and smooth. I gave up 2 cores and I can't even tell. Active frames are great because there are not untold services or processes running in the background gathering who knows what data from my phone. And it is so easy to multitask with a swipe and bam your onto the next app. Battery life is great. I can easily get through a day on 1 charge. I am so happy to have my blackberry keyboard back. There are none like it ...well unless you count the new Typo keyboard...and blackberry does count it. I think going to BB10 from a legacy phone would be much more difficult than coming from android or IOS. It is definitely geared for touch. After a day of using my q10 I never missed my home or back button. I'd say to give it a try. The phones are now cheap and made of high quality materials. Definitely a lot of bang for your buck.
posted on Jan 15, 2014, 9:49 PM 0
Posts: 73; Member since: Jan 23, 2013
I won't pretend to be well versed in all things BB, but I do know that, as someone above said, it was geared toward the "corporate enterprise" kind until they attempted to branch out. I've never cared for BB, but it is unfortunate to see how they fell off the grid. What's also playing against them now is the fact that even if they did return to their "basics", they're no longer in a lane of their own as Samsung has branched into their "home" with their own security upgrades. I guess anything can happen though.
posted on Jan 11, 2014, 2:10 PM 1
Posts: 102; Member since: Mar 04, 2013
i have already come up with a way for blackberry to make a comeback. they to back off of th consumer market and stick to what they are best at. that is business phones. they need to make their phones work amazing for all businesses. once the recapture the business world then start again in the consumer world
posted on Jan 11, 2014, 2:38 PM 1
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