BlackBerry nabs Alicia Keys, Neil Gaiman, and Robert Rodriguez for "Keep Moving" campaign

BlackBerry nabs Alicia Keys, Neil Gaiman, and Robert Rodriguez for
Given the amount of money that Microsoft has been throwing at celebrities to be in commercials, it probably shouldn't be a surprise that BlackBerry is aiming to do the same thing, but is actually pushing it a bit farther. With the new "Keep Moving Projects" campaign for BlackBerry 10, celebrities (and artists) Alicia Keys, Neil Gaiman, and Robert Rodriguez have all been recruited to help push BlackBerry 10.

The idea is a solid one: BlackBerry has gathered some of the "world's most inspirational people" (as per BB's press release). Each will play to their strengths of course. Rodriguez, director of Sin City, From Dusk Til Dawn, and Spy Kids (we had to include that), will be working on a film project highlighting BlackBerry 10. Neil Gaiman, writer of Neverwhere, Sandman, and Coraline, will be working on a project to "bring people together to tell stories". And then there is Alicia Keys. 

Keys will undoubtedly be creating some music for the project, but she was also given the grand title of "Global Creative Director" at BlackBerry. So, it seems that Keys main duty will be to attract more artists to the project, not to mention publicly support BlackBerry. 

The interesting twist for users is that all of the celebrities will be interacting with BlackBerry 10 adopters for the project, so you may get to chat with one of the artists. It's almost enough to get us to buy a BlackBerry 10 in the hopes of meeting Neil Gaiman. 


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8 Comments

1. iGREGG

Posts: 66; Member since: Sep 18, 2012

Smart move by Blackberry.. if they were REALLY SMART they would of made a deal with Alicia Keys AND Swizz Beatz and used the music, fashion and FAMILY all in 1 shot.... THINK ABOUT IT.... #ThumbsUp to BLackberry tho

7. Nadr1212

Posts: 741; Member since: Sep 22, 2012

Uh yeeaaahh! ! Alicia Keys "Girl On Fire " is my favorite song, EVAHH....

2. blackice214

Posts: 168; Member since: Jan 03, 2013

In the beginning when the video starts and says "when the right people" i thought it said when the white people haha.

8. Secondhead

Posts: 18; Member since: Jan 30, 2013

your comment make me laugh, hahahaha #LOL

3. BBGrind

Posts: 50; Member since: Jan 17, 2012

Wow that is a great move by BlackBerry.

4. centurion

Posts: 25; Member since: Jan 28, 2013

blackberry will kick a## yessssssss

5. MC1123

Posts: 1256; Member since: Nov 12, 2012

nice one, so its jessica alba in WP, alicia keys on BB10, james franco on samsung's android.. well i love jessica alba and alicia keys! so its just perfect!

6. DerryAhmad

Posts: 296; Member since: May 05, 2012

This is a nice move by Blackberry. And it seems like Alicia Keys is very committed.

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