Business customers rate T-Mobile the number one U.S. wireless carrier according to J.D. Power

Business customers rate T-Mobile the number one U.S. wireless carrier according to J.D. Power
You might think that it is mostly younger consumers who flock to T-Mobile, attracted by its brash president and CEO John Legere. In addition, the carrier's in your face ads and attitude would seem to be more suited toward those not old enough to remember a world without smartphones. Today, the J.D. Power 2017 U.S. Business Wireless Satisfaction Study was released, and surprisingly it showed that large, medium and small businesses ranked T-Mobile the highest in wireless customer satisfaction.

According to the survey, employees working for a company that offers its workers unlimited data are more likely to be satisfied than workers who do not get an unlimited plan. The former score a satisfaction rating of 822 while the latter tallied 782. The 40-point gap is double the 21-point difference seen in the consumer market between the haves and have nots. Bottom line? Giving employees an unlimited plan makes them happy workers.

Business subscribers are much more loyal to carriers that provide unlimited data. 69% of business customers sign up for unlimited data compared to only 29% of consumers. Of those business customers with unlimited data, 80% say that they "definitely will not" or "probably will not" switch carriers. Among those business users with a data cap, 73% say that they are not likely to switch carriers. Unlimited texting adds 22 percentage points to the percentage of business customers satisfied with their service, while offering international roaming adds 35 percentage points to the number satisfied with the service of a particular carrier.

J.D. Power's survey had T-Mobile on top of each business segment. Among large business customers, Legere and crew tallied a score of 849. In the midsize sector, the score was 813. And among small business subscribers, the score was 805. T-Mobile's scores in those categories topped AT&T's 820 in the large business enterprise sector, Sprint's 800 in the midsize sector, and Verizon's 770 among very small businesses.


While you might think that either Verizon or AT&T would be ranked the top carrier among U.S. business users, the numbers indicate something different. T-Mobile's aggressive marketing and pro-consumer bent actually attracts business customers as well as those in the consumer market.


source: JDPower

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16 Comments

1. baldilocks

Posts: 1428; Member since: Dec 14, 2008

T-Mobile equals No Service in my area.

2. djcody

Posts: 211; Member since: Apr 17, 2013

And where is the place??

3. roldefol

Posts: 4744; Member since: Jan 28, 2011

Rural and small town America, in my experience. Verizon and AT&T are the only viable options for a chunk of the country.

4. applesnapple93

Posts: 294; Member since: Jan 06, 2016

I live in suburban NJ outside of NYC. Tmobile is hopeless everywhere. Coverage map even says its covering areas where it doesn't

11. BGChicago

Posts: 219; Member since: Nov 16, 2014

It's very important to have a recent T-Mobile branded phone.

15. tuminatr

Posts: 1092; Member since: Feb 23, 2009

That's actually true with any of the carriers

16. roldefol

Posts: 4744; Member since: Jan 28, 2011

Extremely recent, like the V30 and not much else?

5. andynaija

Posts: 1247; Member since: Sep 08, 2012

Well that won't be the case anymore in the next 2-3 years.

9. Omarc07

Posts: 574; Member since: Nov 12, 2012

Well some people like them and me can't wait another "2,3 years " we need coverage now! So we have no choice than to go to At&t or Verizon. Sure they are much more expensive, but they offer coverage in rural parts.

6. Jamestim33

Posts: 1; Member since: Oct 27, 2017

I just checked and rechecked the photos they posted of the graphs from JD Power. In each one, Verizon was first with Sprint and TMobile tied for last.

7. Joosty

Posts: 462; Member since: Mar 14, 2013

INB4 TMobile doesn't work in my area.

8. MrShazam

Posts: 987; Member since: Jun 22, 2017

Funny how the author speaks wonders about how T-Mobile is ranked the top yet posts only JD power graphs showing T-Mobile ranking dead last in the quality performance aspect...

10. noerdlinger

Posts: 19; Member since: Jul 20, 2014

Right? I was like wtf? Did I read the headline right? Phone Arena...your graphics don't match your article.

13. MrShazam

Posts: 987; Member since: Jun 22, 2017

It's not even the graphics from the source article, the author must really hate T-Mobile for whatever reason...but that's Alan afterall.

12. djcody

Posts: 211; Member since: Apr 17, 2013

They screwed up graphics for this one

14. Tkvdogg

Posts: 19; Member since: Oct 20, 2014

T mobile Stinks In Rural South West Pennsylvania Verizon/A T&T Are The Only Way To Go Fake News.........Lol

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