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Brazilian paper says Apple is about to get the iPhone name back in the country

By Alan Friedman

Published: Mar 09, 2013, 11:25 PM

22comments

Apple iPhone

Brazilian paper says Apple is about to get the iPhone name back in the country

The Gradiente iphone

You might remember the whole battle that Apple is having with Brazilian company INPI over the use of the iPhone name in Brazil. To sum things up, INPI had trademarked the iPhone name in the year 2000 before Apple had developed such a product. The Brazilian firm did not use the name until 2007 and today, it is used by INPI's Gradiente division for the Gradiente iphone which ironically is an Android phone that sells for 599 Reals ($308 USD). Last month, after Apple tried to register the iPhone name in Brazil, Brazilian regulators awarded the iphone name in Brazil to INPI.

According to the largest newspaper in Brazil, Folha de São Paulo, both sides have apparently reached a settlement that will give Apple the right to use the iPhone name in Brazil. Saturday's edition of the daily said that both Apple and INPI had reached a "pacific agreement," which probably means that the Brazilian company has won the lottery. When Apple reached an agreement with Chinese firm Proview for the rights to the iPad name on the mainland, it had to fork over $60 million for the name.

source: Forbes

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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