Blast from the past: 10 amazing Apple designs that never were
posted by Chris P. / Jun 06, 2014, 7:59 AM
Founded on April 1, 1976 by the Steves, Jobs and Wozniak, Apple's incredibly-rich history spans nearly 4 decades now. And while most of us associate the Cupertino-based company with its newer generation of products -- the iPad, the iPhone, the Macbook and Mac Pro -- it's important to remember that these are hardly exhaustive of Apple's design history.
Keep It Simple: The Early Design Years of Apple (available here).Most of you have seen the Apple II, and the Lisa, though. What you probably haven't seen, however, are the hundreds of prototype illustrations that never actually made it to the market for one reason or another. That's exactly the topic of acclaimed designer and founder of Frog Design, Hartmut Esslinger's book,
A little over a decade after founding his now renowned design agency in 1969, Esslinger had already worked for big names like Louis Vuitton, but it wasn't until 1982 that his firm was approached by Apple. The then growing company wanted to make a break from its start-up status and transition into a global brand, so it agreed to pay Esslinger and co. $2 million a year to create a design strategy that would see to it. The outcome of that partnership was the "Snow White" design language, which went on to characterize Apple's products from 1984 to early 1990. During that time, as you can imagine, the collaboration produced quite a few concepts, most of which are still little known to the general public.
You'll be wanting to check them out.
Posts: 3535; Member since: Dec 21, 2012
Dat plastic. In the past everything was made out of that same plastic lol
posted on Jun 06, 2014, 8:02 AM 13
Posts: 1888; Member since: Mar 30, 2011
Yeah, it seems like there was one way to make plastic back then haha my old computer had that plastic... good memory!!
posted on Jun 06, 2014, 8:22 AM 1
Posts: 150; Member since: Nov 21, 2013
looks better than current apple design.
posted on Jun 06, 2014, 8:06 AM 5
Posts: 2315; Member since: Jul 30, 2011
Based on those CLUNKY CHUNKY designs, i'M shocked that the iPhone ever got that iGreenlight. And, talk about design stealing, that clamshell phone looks just like that Motorola Timeport clamshell Sprint sent me for free back in 2000/2001 (didn't help - service was, is and always WILL be crappy). Anyway, congrats Apple on sticking to your slim and white look.
posted on Jun 06, 2014, 8:19 AM 3
Posts: 2120; Member since: Apr 30, 2012
Is #4 actually headphones? Looks more like power adapter plugs or printer cables to me.
posted on Jun 06, 2014, 8:23 AM 0
Posts: 27; Member since: Dec 26, 2013
None of these were really "amazing" as the title suggested.
posted on Jun 06, 2014, 11:51 AM 7
I think we are all glad these products never made it into production.
posted on Jun 06, 2014, 12:32 PM 0
Because apple releasing these products has such an impact on all of us? Lol
posted on Jun 06, 2014, 7:48 PM 0
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