Blast from the past: 10 amazing Apple designs that never were
Even today, this wouldn't look half bad!
A little over a decade after founding his now renowned design agency in 1969, Esslinger had already worked for big names like Louis Vuitton, but it wasn't until 1982 that his firm was approached by Apple. The then growing company wanted to make a break from its start-up status and transition into a global brand, so it agreed to pay Esslinger and co. $2 million a year to create a design strategy that would see to it. The outcome of that partnership was the "Snow White" design language, which went on to characterize Apple's products from 1984 to early 1990. During that time, as you can imagine, the collaboration produced quite a few concepts, most of which are still little known to the general public.
You'll be wanting to check them out.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: