BlackBerry's press release introduces us to its new executive

BlackBerry's press release introduces us to its new executive
BlackBerry opened up the new work week with a press release, introducing a new executive to the company. Howard Stevens, with 20 years of sales experience in the telecom industry, has been named the new Senior Vice President of Global Carrier Sales. CEO John Chen said in a statement, that Stevens' job will be to get new models like the BlackBerry Passport and BlackBerry Classic into the hands of more customers, by having more carriers offer the phones.

Stevens' overall assignment is to develop marketing strategies to help BlackBerry's customers buy new phones, update to new enterprise-related software, and purchase value-added services. Stevens comes to BlackBerry from SAP, where he was general manager of the Global Telecom business unit. He will now report directly to CEO John Chen. Ironically, Chen's famous turnaround of moribund Sybase, resulted in SAP's purchase of the company for $5.8 billion in 2010.


via: Crackberry 

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19 Comments

1. Mxyzptlk unregistered

I think they're delaying the inevitable. They won't last against ios and Android

2. BBRYy

Posts: 29; Member since: Oct 06, 2014

Keep dreaming

6. meanestgenius

Posts: 22239; Member since: May 28, 2014

I think with John Chen onboard, BlackBerry will do just fine. He know exactly where to focus on selling devices to consumers through carriers.

8. Crispin_Gatieza

Posts: 3148; Member since: Jan 23, 2014

They're not competing against Android or iOS. Which part of "BlackBerry Enterprise Supremacy" do you Millenials not understand? Samsung had to join forces with BB just to learn how to develop a secure system so they could offer the suits an alternative. BTW, those suits run the world whether you like it or not. They don't give a fat baby's a** about Facebook, Instagram or flying pigs, get that through your heads.

9. meanestgenius

Posts: 22239; Member since: May 28, 2014

Correct. BlackBerry isn't competing against Android or iOS. His hiring of Howard Stevens to spearhead BlackBerry's Global sales is mainly aimed at enterprise clientele, or "prosumers". There are too many people here that just don't get that BlackBerry is an enterprise-focused company, even if they are selling handsets. Those handsets are aimed at enterprises and regulated industries. I'm happy that there are PA readers like you, Crispin_Gatieza, that actually understand that.

13. Mxyzptlk unregistered

Thank you captain obvious. It mentions consumers in the article and carrier partners. It also mentioned BB wanting a wider reach. They may not be competing directly but they're going to be going against them in someway.

16. meanestgenius

Posts: 22239; Member since: May 28, 2014

There selling to "consumers" in the enterprise field and regulated industries, called "prosumers", for the most part. The consumers which they will sell to is where BlackBerry is still strong. They do have carriers in other places besides the U.S. And considering the new leadership and how they've handled BlackBerry in a positive manner, as well as the new handsets they're offering(Passport and Classic), they will do well even in markets like the U.S.

10. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Don't you ever get tired of being a troll?

12. Mxyzptlk unregistered

Well you tell me since you're the one living under the bridge.

15. meanestgenius

Posts: 22239; Member since: May 28, 2014

Nah, under the bridge is definitely where you dwell.

3. mike2959

Posts: 696; Member since: Oct 08, 2011

Define "innovative" please. Also how about a series flagship killer guy's? Then Steve Ballmer from Microsoft said it... Developers, Developers, Developers...

4. Elusivellama

Posts: 73; Member since: Aug 26, 2014

'Stevens job'.... well played

11. Alan01

Posts: 625; Member since: Mar 21, 2012

Well, if you're a long time reader, you know I love to pun. But I must admit that I didn't even realize it! Regards, Alan F.

7. meanestgenius

Posts: 22239; Member since: May 28, 2014

John Chen has built, and continues to build, a very formidable leadership team. I look forward to seeing what positive results will come to BlackBerry with the addition of Howard Stevens.

14. kurama.

Posts: 85; Member since: Sep 13, 2014

Well good to hear I liked professional people having BlackBerry that's shows who to be friends with and who not. Lol as BlackBerry devices are not for your punky acts only a serious person would buy it well mostly. So if someone has a BlackBerry there is a chance you might get some good info from him because anyone with an iphone so far is a loser and a dirt of society.

17. swatson

Posts: 3; Member since: Nov 05, 2014

If this guy was smart enough he would jump now from this sinking ship. I would never work for this failing company

18. ablopez

Posts: 235; Member since: Apr 15, 2014

This is a great move by BlackBerry. Can't wait to see the impact Stevens will have on the consumer market. I'm hoping that it will at least bring the new devices to Verizon.

19. swatson

Posts: 3; Member since: Nov 05, 2014

All carriers are eventually going to stop carrying Blackberry products. They do not generate any revenue for any carrier as nobody buys them.

20. xtroid2k

Posts: 601; Member since: Jan 11, 2010

People are still doubting blackberry dispite improving numbers. Just a bunch of haters. What? a company who almost went belly up can't have a strong comback; WOW! Anyway, John has been doing an excellent job thus far and i'm sure he is either bringing the company back to its full potential or making it look attractive enough to be bought out.

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