BlackBerry writes open letter to customers: "You can continue to count on us"

BlackBerry writes open letter to customers:
In an open letter to its customers, partners and fans, handset manufacturer BlackBerry wrote that despite all of the headlines, "You can continue to count on BlackBerry." Trying to show that it is not going to disappear, the Canadian OEM mentioned that it has plenty of cash and is debt free. The company said that it is making changes to strengthen the BlackBerry name.

In the letter, BlackBerry wanted "to set the record straight" and said that if taking care of business is of the utmost importance, BlackBerry offers the best devices. And talking about its legendary typing capabilities, the manufacturer says, "We continue to offer the best mobile typing experience – no ifs, ands or buts about it."

Bragging about the increase in BES 10 subscribers from 19,000 to 25,000 last quarter, BlackBerry writes that when it comes to BYOD, its platform is more easily managed and is more secure than iOS and Android. And of course,BlackBerry brags about having the best mobile social network which many others are waiting to discover once BBM for iOS and BBM for Android are both finally released.

"BlackBerry is different...Countless world-changing decisions have been finalized, deals closed and critical communications made via BlackBerry," says the letter as it nears the end. Will this be enough to prevent BlackBerry users from abandoning ship?

The open letter can be seen in its entirety by clicking on the sourcelink below and was seen on social media on Monday. On Tuesday, it will appear in 30 newspapers in 9 countries including the Wall Street Journal and the Washington Post.

Beginning of BlackBerry's open letter

Beginning of BlackBerry's open letter


source: GlobeandMail via TechRadar

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29 Comments

1. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

Blackberry Users: "Really? That's great!" Blackberry: "Sike! Haaaaa"

13. dangchitrung

Posts: 89; Member since: Apr 04, 2012

Translation: "You are allowed (by us) to continue counting on us."

16. Gigabinzle

Posts: 37; Member since: Aug 30, 2013

lmao, my cat has a better chance at opening the fridge than a blackberry comeback

19. MobileKicker

Posts: 212; Member since: Sep 19, 2013

Go blackberry go Bb fans are with you

21. MobileKicker

Posts: 212; Member since: Sep 19, 2013

First when blackberry cane new in the market, it became very famous And bet nokia. If u were not on bbm you were considered a lame. But then came a virus to bb devices. It deleted contacts apps etc. So people switched to ios and android But I still love bb

2. karim77

Posts: 70; Member since: Dec 10, 2012

Hahahhahahhahahhahahahahahhhaahahahaha, not believing it and will never do, the derams bb is talking about is not gonna happen

3. jellmoo

Posts: 2530; Member since: Oct 31, 2011

Honestly, it is a gesture that Blackberry should have been doing a while ago. As a company, they need to re-assure consumers and businesses that they are down, but not out.

4. Shatter

Posts: 2036; Member since: May 29, 2013

How about Blackberry makes a decent phone?

5. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They do have good phones. But they are not the types of phones the average joe wants, that's the problem.

6. Trismegistus

Posts: 32; Member since: Aug 21, 2013

If they wanted to dig themselves out of obscurity, they need to put out *great* phones. They provided average phones at high prices, hence the lackluster performance.

15. Shatter

Posts: 2036; Member since: May 29, 2013

I am sure half their sales are from the US goverment issued phones on Sprint.

7. GrmanR

Posts: 41; Member since: Apr 09, 2013

Blackberry: "We offer the best typing experience" Swiftkey: "Yeah right"

10. jellmoo

Posts: 2530; Member since: Oct 31, 2011

You do realize that it's the same technology, right? BB licensed the Swiftkey prediction technology.

11. Razrman

Posts: 100; Member since: Dec 05, 2011

Very true

26. Xtasy

Posts: 284; Member since: Jan 13, 2013

Blkackberry 10 has a much better typing experience than swift key on a touch screen phone lol I had a competition with someone who used swift key and I beat him half way threw.. Not only that he got stuck mid sentence.. Unless u know what u are talking about, don't talk.. It's also a much better experience with BB10

8. drdaly

Posts: 78; Member since: Nov 09, 2012

BB products are always decent and well built, but they were late in developing touch products and BB 10 should've been introduced three years ago so it can take time developing which is already happening right now!!, I love BB and respect their history and i see they made bad decisions in the past, but now i think they're doing great job and only need more time to be Back just like nokia is doing Now with WP8.3

20. MobileKicker

Posts: 212; Member since: Sep 19, 2013

Very true

9. ThePython

Posts: 902; Member since: May 08, 2013

BlackBerry does have decent products... I think they need aggressive marketing or maybe something else... I really cheering for them.

12. oister85

Posts: 507; Member since: Apr 27, 2012

BENDITO

14. tttony

Posts: 29; Member since: Jul 22, 2012

The problem are not the phones it's the software

27. Xtasy

Posts: 284; Member since: Jan 13, 2013

The software is way better than than Android and iOS.. Loving it. Much faster, great multi tasking, best keyboard.. best for entertainment and HUB.. are u kidding? lol this software ROCKS!!!!

17. Sire3008

Posts: 87; Member since: Sep 26, 2013

Complacency is the bane of any company. That's what's happening to BB now. I doubt if they will survive it.

18. kach22

Posts: 153; Member since: Nov 04, 2011

The only reason I'm not interested to buy a blackberry device is it's way too expensive for the value they offer. They are asking premium price for an average device which could have been a premium device had it launched three years ago.

23. Razrman

Posts: 100; Member since: Dec 05, 2011

That's right, and for the premium prices you can get an HTC One, Note 3, Sony Xperia Z1, LG G2, you name it.

28. Xtasy

Posts: 284; Member since: Jan 13, 2013

Ye but thing is the software and build quality is better than any of these phones.. it's all about preference and I will always prefer a Blackberry especially with the new QNX software

29. Razrman

Posts: 100; Member since: Dec 05, 2011

To each his own :)

22. xtroid2k

Posts: 601; Member since: Jan 11, 2010

blackberry has a very unrealistic samurai spirit and will die only by a painful bloody death.

24. Altair

Posts: 367; Member since: Feb 02, 2012

This kind of letters are kinda pathetic. This can be translated like: "We are in trouble and we need our customers help. So please buy our products. Close your eyes for BB buyouts and our plans to move in private mode. Please forget that we are going to stop releasing devices for average consumers. Instead we concentrate only in business hardware". RIM = RIP BB = RIP in less than a year

25. kanagadeepan

Posts: 1207; Member since: Jan 24, 2012

BB, you can continue to troll your customers....

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