BlackBerry launches Passport trade-in program, offers up to $550 to iPhone users to make the switch

BlackBerry launches Passport trade-in program, offers up to $550 to iPhone users to make the switch
Not long after releasing a promo video to showcase the advantages that its Passport has over Apple’s iPhone, BlackBerry today announced a new trade-in program which “encourages iPhone users to switch” to its brand new smartphone.

The trade-in program will be available only in the US and Canada, running from December 1 to February 13, 2015. During that period, iPhone users who want to switch to a BlackBerry Passport will receive up to $400 (or $400 CAD) for their iPhone, in addition to $150 ($200 CAD) from BlackBerry. Obviously, that “up to $400” is offered only in exchange of an iPhone 6, with older models getting less. 

To qualify for the offer, you must buy the Passport from or from Amazon.

The Passport is BlackBerry’s current flagship smartphone, and it’s certainly an unusual device, featuring a square 4.5-inch display with 1440 x 1440 pixels and 453 ppi, and a full QWERTY keyboard beneath it. You can check out our BlackBerry Passport review to see what we thought about it.

You’ll find more about BlackBerry’s new trade-in program and deals at the source links below.

sources: BlackBerry (press release, trade-in program)

Related phones

  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)



1. meanestgenius

Posts: 22276; Member since: May 28, 2014

Great deals! While I don't think the die-hard, iOS ecosystem entrenched fans will take up this offer, I do believe that those just coming to iOS from another platform and business smartphone users will take advantage of this offer and upgrade to a Passport. I like the fire and boldness John Chen has instilled in BlackBerry. This is a bold and daring move. Good going, BlackBerry! And good luck!

2. saffant

Posts: 274; Member since: Jul 04, 2011

More like downgrade.

6. meanestgenius

Posts: 22276; Member since: May 28, 2014

In your dreams, iFan.

25. laughmi

Posts: 283; Member since: Oct 28, 2014

Only a brainwashed blind techless hatred-filled spellbounded hypocrat zombie sheep can't see why this marvelous passport is 100 times better than a featureless iPhone. Although a bit wide but no.1 when it comes to functionality. Good upgrade for iphone 6,6+ users only if they can compare both 'fairly' and make a 'rational' decision.

26. meanestgenius

Posts: 22276; Member since: May 28, 2014

Indeed. The sh33p are too brainwashed to compare anything rationally when it comes to their beloved app launcher.

7. Manti123

Posts: 207; Member since: Apr 10, 2014

You are right. Who would trade in his iPhone 6 for this phone. Another clear sign that this phone is not doing well. I guess BlackBerry will reduce its price till they reach $199 in couple of months.

8. meanestgenius

Posts: 22276; Member since: May 28, 2014

Hope you don't wake from that dream anytime soon.

11. Mxyzptlk unregistered

I agree. This is a silly trade in. Chen has lost his marbles.

23. GreenZone

Posts: 146; Member since: Mar 04, 2014

I'll trade my calculator for $5,99 with this qwertoy phone ... Lol

3. Crispin_Gatieza

Posts: 3151; Member since: Jan 23, 2014

It's a nice incentive but iPhone users don't strike me as the type that would switch, from the consumer side anyway. I'm sure a few Windows Phone users may be swayed for less than $550.

4. Johnnokia

Posts: 1158; Member since: May 27, 2012

I purchased mine for $499. it was a good deal from BlackBerry. I hope I will like it.

5. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Mine was kind of cool, but it was a lemon (Wouldn't recognize a SIM card), so I just sent it back. It wasn't nice enough to sway me from iOS and Android.

9. Venkatramanan

Posts: 327; Member since: Aug 15, 2014

If they give any good deal to exchange my Sony T2, I can buy..

10. Mxyzptlk unregistered

Chen is playing with fire here. He should just stick to enterprise and the niche market. By targeting the iPhone, he's just asking to be crushed. Say what you want but the iPhone is a better choice for the regular individual. Don't give me that crap about enterprise because the consumer market isn't enterprise. Enterprise is an entirely different market.

13. meanestgenius

Posts: 22276; Member since: May 28, 2014

How is he playing with fire? Worst case scenario, most iFans won't upgrade. Even I believe the average, lame brained, game playing, iFan won't upgrade. But iOS users in enterprise? iOS users that use their personal iPhone for work? They will upgrade. The Passport is a much better phone for business than the iPhone. It crushes the iPhone when it comes to getting work done. And for those who want to get away from iOS(yes, there are people who do, that's why the iPhone's market share keeps shrinking), will upgrade also. At the very least, it will spark more interest in the Passport. Such "boldness" is sure to spark intrigue.

15. Mxyzptlk unregistered

Spark intrigue huh? Lol there's dreams and then there's reality. I think you're pretty far in that dream of yours. Let me know whenever you're ready to come back to reality.

17. meanestgenius

Posts: 22276; Member since: May 28, 2014

The reality is, the BlackBerry Passport has many intrigued. It sold 200,000 units in less than 24 hours. That was just from 2 online stores. That's not including carrier sales and other brick and mortar sellers. The reality is there are other things of interest besides your precious app launcher. Let me know when you've decided to accept reality.

12. jcass5467 unregistered

Shows that blackberry is just getting desperate

14. Mxyzptlk unregistered

Of course. That explains the paid spokersperson with a major hard on for Blackberry.

16. Crispin_Gatieza

Posts: 3151; Member since: Jan 23, 2014

I wouldn't call it desperation. If you want to tell the world you have a stellar device, you go for the jugular. You wouldn't offer a trade-in to people on a Moto G or similar.

18. meanestgenius

Posts: 22276; Member since: May 28, 2014

Indeed. But the Apple spokesman and iSh33p don't get that part.

27. Mxyzptlk unregistered

A trade in from a stellar device to a really less than stellar device?

28. Crispin_Gatieza

Posts: 3151; Member since: Jan 23, 2014

Ask Jennifer Lawrence how secure her stellar device is. Maybe if she had the "irrelevant device" she wouldn't have suffered her embarrassing situation. While you're at it, ask Kate Upton, Kirsten Dunst, Kaley Cuoco and others if they'd be interested in "downgrading".

29. meanestgenius

Posts: 22276; Member since: May 28, 2014

Stellar device?! What's so stellar about a device that bends when it shouldn't, and has software that's so crappy that even the patches released to fix the problems cause even more problems? The Passport is superior to that toy of a handset you praise.

19. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Good PR move. BB likely did this to counteract T-mobile's iPhone for BB swap program. BB needs to continue to be aggressive about asserting the value of their platform and devices.

20. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

at first i thought they were targeting to take on Samsung Note series , but i am wrong, they are targeting iPhone series

24. GreenZone

Posts: 146; Member since: Mar 04, 2014

They should've been targeting xiaomi and asus phone for this qwertoy junk ...

21. paragkarki

Posts: 29; Member since: Nov 09, 2014

THEY ARE DOING WHATEVER THEY CAN , dont spit too much hate people. did we forget optimism and supportive gestures which made android and apple to what it is now. a little positive thinking would help Blackberry a lot. We all have that goody feelings in our heart , we know :)

22. GreenZone

Posts: 146; Member since: Mar 04, 2014

Laughable offer from a desperate company... Lol

30. ablopez

Posts: 235; Member since: Apr 15, 2014

I have a coworker who would like to switch from her iPhone, however, she said she's too heavily invested in Apple already. If BB wants to succeed in this, they should try to find a way to either provide the apps iPhone users have already bought (Android or BB-equivalent), and they should make it easy to migrate data.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.