BlackBerry Jam Americas event hopes to stir up developer support

BlackBerry Jam Americas event hopes to stir up developer support
In case you didn't realize, today starts the "BlackBerry Jam Americas" conference in San Jose, CA. We're not kidding, RIM is holding a conference right now. You may be surprised to learn about this since there has been no real news about it, and many of us were surprised to find out about the event. It certainly hasn't had the buzz preceding it as have recent events from Microsoft, Nokia, Apple, Motorola, or even HTC.

RIM is holding this developer conference in order to try to build up some developer interest in the upcoming BlackBerry 10 platform, which isn't expected to hit the market with its first devices until the first quarter of 2013. This conference is designed to be more like Microsoft's developer preview of Windows Phone 8, rather than a product announcement like the other events recently, but even Microsoft's developer conference got big attention (which is why we always say that you can't discount Microsoft in this game, no matter what the current market share for Windows Phone).

New RIM CEO Thorsten Heins may not have put much of the company resources towards marketing the event, but has been able to secure support from some big name companies and developers to fill up BlackBerry 10's App World store. Already so far, the company has announced that BB10 will launch with apps from Facebook, Twitter, foursquare, and LinkedIn. So, that basically covers the social networking sphere pretty well. RIM even got an endorsement from the foursquare team in describing how easy it was to develop for BB10.

The foursquare app has been the most impressive app shown so far today, because it really looked like a true native BB10 experience. The app had the "cards" and sliding panels that are at the core of the BB10 Cascades framework. The team also said it took only "30 lines of code" to add the  pull-to-refresh feature, and off the app's full BBM integration.

The Facebook app was also shown off, but it did not look like a native experience at all. In fact, it looked quite a bit like the app that you'd find on iOS or Android. Of course, it does seem that Facebook is trying to develop its app to look the same across platforms, so it could very well be that the app is a native BB10 app. It seems likely given that Mark Zuckerberg publicly stated that the company made a mistake with HTML5, and would be moving towards native development. The Twitter and LinkedIn apps weren't shown off, but the BlackBerry App World was also shown, but the BlackBerry Hub was shown, which is to be the unified messaging system for BB. Facebook, Twitter, and LinkedIn are planned to be built-in along with BBM.

The BlackBerry App World screenshots also displayed some other big name developers that will be in on BlackBerry 10. The amazing tower defense game from Hexage, Radiant Defense, was shown in the store, as was The Bard's Tale. Apps that were visibly listed in the App World shots were from, Slacker Radio, and of course the Pacemaker music app that we've seen before on the BlackBerry PlayBook.

That's a good start as far as developer support, but the platform will need quite a bit more if it is to make BlackBerry relevant again. Recently, Apple announced over 700,000 apps in the iTunes App Store, Google announced more than 600,000 in the Play Store, and even Microsoft has over 100,000 apps in the Windows Store.

BlackBerry did state that it has more than 100,000 apps in the App World as well, but not all of those apps are optimized for full touchscreen phones, so BlackBerry needs that to change, and needs to have more than just the big names available. And, for that, RIM also announced that the company will start to accept app submissions for BlackBerry 10 on October 10th (10/10, get it?). Additionally, the App World will be getting music and video downloads, just like every other content store around, and will be able to accept payment through your BlackBerry ID.

So far, things are looking good from RIM, BlackBerry 10 is looking to be smooth and refined. We'll let you know as more info comes from the BB Jam Americas event, which will end on the 27th. It may well get developers excited for the platform. Now, let's see if RIM can build on this bit of momentum, and carry it through the actual product launch... which may not be for another 5 or 6 months.

source: The Verge via RIM



1. ZEUS.the.thunder.god unregistered

good luck to RIM. its actually good that they are not rushing the things with something half baked. the damage has already been done. it will be good to start new and fresh.

3. Leon101

Posts: 90; Member since: Feb 27, 2012

I agree especially with not rushing so like the ios6 maps wont happen to them!!

6. pikapowerize

Posts: 1869; Member since: May 03, 2012

totally agree!! taking their time to make a one powerful perfect OS! lesson learned after PlayBook OS!

9. snaps1125

Posts: 1; Member since: Sep 26, 2012

Funny you should say that QNX is the BlackBerry Playbook's OS and also BlackBerry 10

10. pikapowerize

Posts: 1869; Member since: May 03, 2012

but PB and PB OS is kinda rush to the market and market wrong by RIM... so BB10 is kinda different now! watch dev alpha B.. its not like the 1st dev alpha! its really different.. its a stripped down BB10 but still amazing!

2. Synack

Posts: 688; Member since: Jul 05, 2011


4. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

Blackberry 10 looks a lot like Jelly Bean to me.

5. e.wvu unregistered

So Blackberry hosts an event in an attempt gain interest in their software and makes no one (well little) aware of it? Yea, that what it seems to look like.

7. pikapowerize

Posts: 1869; Member since: May 03, 2012

really amazing RIM!! take your time!!! tides will just turn around! for me apps numbers dont matter.. why? just look at the content of play store... many clones... on app store... only like 100,000 are downloaded... what about the 600,000? on marketplace (i mean windows phone store.. i really hate that they name it to "Store" too) 100,000 but still lacking of famous apps... but that will just be fullfiled by WP8 now that win8 and WP8 shares the same kernel... but what matters is the content! and what i want more is an alternative to the famous apps! coz WP and BB's platform dont have the famous apps and games that iOS and Android has!

8. pikapowerize

Posts: 1869; Member since: May 03, 2012

to nicholas, stop hating! if you're annoyed at me, then stop replying or posting to a blackberry post coz im not really a big fanboy... BB sometimes drives me nuts but not like what i experience to android... that platform drives me crazy! but tried nexus.. so awesome! so typically i dont fall to fanboyism! i just support BB coz i have passion! i love BB and their devices... yeah sure that they are expensive, but what about apple's iPhone? coz honestly bold 9900 is better and premium looking than iPhone (not the latest one coz it really look sexy!) but experience, iPhone is easy to use but some people dont like using iPhone like presedent obama, he dont know how to use one! coz he's a blackberry fan! BB drives me nuts coz of the apps content.. really lacking.. but i just dig down deeper, i saw alternatives! like molome, alternative to instagram... tomb escape to temple run! etc! besides previous BBs main purpose is for business.. but that was mislook by previous CEOs they dont see that iPhone is also targeting business... now, CEO Heins wanted to correct that through BB 10! he want it to be app proof... a gaming platform but still has the signature BlackBerry... so please stop hating! you're annoyed, im annoyed.. so lets just cool off ok? and only kids fight.. you're not a kid right? so please act proffesional! my name is pikapowerize but im not a kid! :) and a boy! :P

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.