Asus Chairman explains why we didn't get a 3rd generation Nexus 7

Asus chairman Jonney Shih sat down to talk with tech site Trusted Reviews and, among the things discussed, was a possible continuation of the Nexus 7 line. As you probably remember, Asus collaborated with Google on two generations of mini tablets, building the Nexus 7 (2012) and Nexus 7 (2013). The tablets were very well received for their mix of quality hardware, solid build, snappy vanilla Android, and affordable price. Unfortunately, in 2014, Google killed off the Nexus 7 and Nexus 10 lines and combined them in a single Nexus 9 tablet – one made by HTC. And, in 2015, the company announced its in-house-built Pixel C tablet-laptop hybrid. So, it seems like a new mini tablet is not something Google is planning for the near future.

Back to the talk, Mr. Shih confirmed that there are a lot of Google-related projects on Asus' drawing board, but nothing is yet certain to go official. The manufacturer and the search giant are still working together, said the chairman. The two companies did discuss a possible 3rd generation of the Nexus 7 quite a lot, but they didn't feel like the device would have enough potential, Mr. Shih said. According to him, the first Nexus 7 was an exciting device (and it was) – bringing bild quality and functionality at a price point that was previously unheard of. The next tablet in the family refined the design and bumped the hardware, making it even more desirable. However, Asus and Google didn't feel like a possible Nexus 7 (2014) or (2015) would be as much of a hard-hitter.

See, the issue with tablets is, as we all know, that user interest in them has quickly faded. Consumers rarely buy new slates, because they find that they can do most of their work on a smartphone or, naturally, on PC. Tablets, and especially the mini-sized ones, just fall in the awkward middle, where one uses them to watch movies or read books. And you don't need to buy a new device once every 12 or 24 months for that type of media consumption.

Related phones

Nexus 7
  • Display 7.0 inches
    800 x 1280 pixels
  • Camera ()
    1.2 MP front
  • Hardware NVIDIA Tegra 3 T30L, 1GB RAM
  • Storage 8GB,
  • Battery 4325 mAh
  • OS Android 5.1 Lollipop
Nexus 7 (2013)
  • Display 7.0 inches
    1200 x 1920 pixels
  • Camera 5 MP (Single camera)
    1.2 MP front
  • Hardware Qualcomm Snapdragon S4 Pro, 2GB RAM
  • Storage 32GB,
  • Battery 3950 mAh
  • OS Android 5.0 Lollipop



22. jeroome86

Posts: 2314; Member since: Apr 12, 2012

I only have the 2012 version but haven't turn it on in a while. Lollipop really killed it. Think I will juice it up see if another update is available. It's decent for watching movies at work on my breaks.

21. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

How's Marshmallow on the Nexus 7 2013? I've been running custom stuff on mine, but... Considering going back to stock. Hoping in a year or so Asus/Google will give us a Nexus 9/10.

14. carlemillward unregistered

I have to agree with him, smart words. With the influx of phablet users, the traction of tablet are decreasing as time progresses. Even iPad sales have declined, with that said, there are slim chances an Android (Nexus) tablet will do better as reasons to upgrade are minor. Unless, they making a tablet with a very convincing affordability.

20. improv

Posts: 96; Member since: Sep 09, 2013

I agree. I usually never use my iPad mini unless my phone is out of battery...

13. McLTE

Posts: 922; Member since: Oct 18, 2011

I think with phone sizes hovering around 6", the 7" tablet will die off. For me, with a 5.7" Note 4, I do most everything on it. To switch and do some things on a tablet, I don't see much of a benefit going from 5.7 to 7". 8.4" to me is a great size. Definitely see some realization in a size difference, yet the tablets aren't too bulky.

15. Kelley71

Posts: 105; Member since: Nov 26, 2012

8" tablets should still have a market--A 64bit Asus Nexus 8 with WUXGA, FHD or 2KHD would be a nice upgrade for an aging Nexus 7 2013.

17. Techist

Posts: 311; Member since: Jan 27, 2015

Samsung did a great job with the Tab S 8.4. It's basically like an upgraded Nexus 7 - larger screen but still pocketable because of the minimal bezels and 16:9 aspect ratio, higher resolution and PPI, better processor, better speakers, fingerprint scanner, etc. It's been a great replacement for my Nexus 7, though I do wish it had stock android.

11. wesley.

Posts: 218; Member since: Aug 06, 2013

I'd much rather have a new Asus nexus tablet than the current expensive HTC one. Not sure why Google thought that would be better?

9. Acer_Predator unregistered

Don't worry buddy next.time you on schedule..

8. tomn1ce

Posts: 248; Member since: Mar 12, 2012

I just bought the Asus ZenPad S 8 with 64GB of internal storage and so far I'm liking it. I just got it yesterday and I haven't put it to the test. Like someone above mention a tablet with only 16GB is a joke. I know Google want people to use the cloud so they can pay them for the storage but give people a choice. Not everyone trust or want their files in the cloud. I like to have my stuff on the device I'm using and so I can access it any time I want. Plus with all these crazy data plan prices who want to be constantly downloading and uploading files. Wifi is an option but not everyone is around reliable trusted wifi all the time.

5. Shocky unregistered

The Nexus 7 2013 was and till is a good tablet but it would be difficult to go back to one after using a 8"+ tablet, the market and users have moved on. IMO Google should have stuck with Asus for the Nexus 9 and not used the 4:3 ratio. I don't know anyone that has a Nexus 9 and it seems to constantly be on sale, 16GB with no sdcard slot is a bit of a joke.

18. Michael Lyles unregistered

Yeah the 4:3 screen killed it for me. Decided to keep my Nexus 7 2013 and havent looked back.

3. Zack_2014

Posts: 677; Member since: Mar 25, 2014

iPad all the way!

2. MaryPoopins

Posts: 324; Member since: Jan 15, 2015

I would have bought the f**k out of a 3rd generation Nexus 7 :(

7. PryvateiDz

Posts: 447; Member since: Jul 31, 2011

I agree with you and @maherk. I still have my Nexus 7 2013, and it still performs well, and I don't plan on upgrading till there's another reasonable tablet for $250 that's better than it. And the points he made were great. I see no need to upgrade to a new tablet because most task can be handled by my smartphone and/or laptop. But the tablet is definitely more of a convenience due to its size and battery life. I type a lot of notes for my classes, and my laptop dies within about 2 hours or so. With my Nexus 7, it survived all day doing task like that with my bluetooth keyboard. I'm gonna have to go back to that soon, lol It's also been pretty helpful when I'm between phones or a smartphone has malfnctioned, then I use my Nexus as a temporary smartphone with Google Voice/Google hangouts.

10. MaryPoopins

Posts: 324; Member since: Jan 15, 2015

I had both, but unfortunately, my 2013 version was one that suffered from the touch issues and coupled with the fact I got a bigger screened phone, I got rid of it. But man, I'm sorely tempted to get one again :D

16. Elfmonster unregistered

If Google bumped up all specs on each device size each year? Grand slam.

1. maherk

Posts: 7113; Member since: Feb 10, 2012

I have the Nexus 7 2013, and apart from the mediocre and very quit speakers, this tablet is still great even with its relatively outdated specs. The screen is sharp, snappy performance, pocketbility is a huge plus, the back offers a superb grip, and most importantly, the fact that you get the latest updates once released by google.

19. drifter77

Posts: 402; Member since: Jun 12, 2015

My Nexus 7 (2013) was doing well until my nephew dropped it and cracked the screen. It was a great tablet for that price.

23. LordDavon

Posts: 188; Member since: Sep 19, 2011

I had the first gen Nexus 7, and upgraded as soon as the second came out. I still had the second gen Nexus 7, and gave it to my step-son when I purchased my Nvidia Shield Tablet. I have to say, this is the first time I've liked a tablet that wasn't the Nexus. But, those 2 Nexus devices are still going. I sold the first to a friend, who gave it to his daughter.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless