As US tablet sales decline, carriers report an increase in cellular-connected tablet sales


Although US tablet sales have declined considerably over the past couple of years both, it looks like US carriers are selling an increasing number of cellular-connected tablets, generating hefty additional revenues in the process.

During the first quarter of 2015, tablet sales in the United States are estimated to have declined between 7 and 3 percent compared to the same period a year ago. While Strategy Analytics says that US tablet shipments declined from 13.8 million in Q1 2014 to 13.4 million in Q1 2015, IDC reports that the market has shrunk from 9.6 units million shipped a year ago to 8.9 million units shipped in Q1 2015.

However, although the US tablet market appears to be shrinking, analysts say that sales of cellular-connected tablets have grown from 2.2 million in Q1 2014 to 3.2 million in the same period of 2015, a 45% increase year-over-year.

Digging deeper in the first-quarter financial reports from the major US carriers, Fierce Wireless found that AT&T, Verizon, and Sprint, all managed to add an increasing number of postpaid tablets during the first quarter.

Verizon, the largest carrier in the US by subscriber count, sold 820,000 LTE-enabled tablets in the first three months of 2015, an increase of 29% YoY. AT&T added 711,000 of them, an increase of 127% compared to the same period of last year. Sprint added 516,000 postpaid tablets during the time period, an increase of 47% YoY. According to analysts, this increase in cellular-connected tablet sales is what's allowing Verizon, AT&T, and Sprint to maintain a growth of overall postpaid subscribers, despite hemorrhaging phone subscribers to T-Mobile.

T-Mobile is the only major carrier in the US that doesn't seem to rely on sales of cellular-connected tablets to counter the loss of phone subscribers, as the Magenta carrier is actually adding phone subscribers at an alarming rate for its rivals.

As far as what these tablets are, it looks like entry-level models are the top-selling tablets, as the average customer seems to be generally interested in purchasing a cellular-connected tablet that doesn't break the bank.

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10 Comments

1. mokhtar

Posts: 405; Member since: Jan 06, 2014

First , i want to thank my familly and friends for their support. thank u thank u ))

2. gaming64 unregistered

Entry level tablets? You got to be effing me.

3. Commentator

Posts: 3723; Member since: Aug 16, 2011

What's wrong with entry level tablets?

4. gaming64 unregistered

I have no problem with entry level tablets but I don't get why flagships are getting beaten up by this-____-

5. Commentator

Posts: 3723; Member since: Aug 16, 2011

I think it has to do with what people are using tablets for. Tablets are geared towards things like reading, browsing, and streaming. For these tasks, most low-end tablets are perfectly acceptable to most people. It also helps that carriers are positioning tablets really well for impulse purchases. I went into T-Mobile with my family a couple months ago. My parents walked out with two cheap Samsung tablets for $10 a month each.

6. gaming64 unregistered

Good point. But I still would choose a highend tablet over entry level tablets. I'm a gamer so iPad for me.

7. mynameisfyl

Posts: 12; Member since: Feb 27, 2012

The reason there's an increase in entry-level cellular tablets is due to carriers shoving them down customer's throats and punishing employee's that don't push enough of them while they're working. I got my ass chewed if I sold less than 6 of these subpar tablets every month. I swear too that every customer that picked up one of the "free with installment" tablets regretted it just after their 14 days ended.

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I only buy cellular tablet including all my iPads.

9. davidroso

Posts: 5; Member since: May 15, 2015

I really like this article thanks very much I suggest you also to see this Samsung Galaxy Tab Pro 8.4 in amazon and profit save 50% off Link >>> goo.gl/349XzG

10. Chuck007

Posts: 1410; Member since: Mar 02, 2014

I guess all em kiddies are enjoying their entry level tablets lol

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