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Are ads coming to the Gmail app for Android?

Posted: , by Nick T.

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Are ads coming to the Gmail app for Android?
Like it or not, Google's Gmail application might soon start displaying advertisements. Yup, that's the app pre-loaded on most Android smartphones and tablets – the app used by over hundreds of millions of people worldwide. How do we know? Well, clues pointing at that direction have been discovered in the code of Gmail 4.6, which rolled out several days ago. A thorough examination reveals that the app contains references to advertisement functions, as well as images and classes controlling the way they appear. 

While we aren't sure how advertisements will be displayed in the Gmail app, hints in the code indicate that the user will have the option to save ads they are interested in, kind of like bookmarking a promo deal. Saved ads will likely be stored as messages. Ads that the user doesn't like can be dismissed, and we hope they won't be displayed again afterwards. 

Ads aside, there's more coming to Gmail for Android soon. Mail that is stuck in your Outbox folder, not being sent due to a network issue or some other problem, will cause a warning to appear when opening the Sent folder. Also, new email notifications have been tweaked. If the sender has no photo assigned to them, their initial will be displayed instead of the default contact placeholder image. The rest of the changes are just cosmetic, such as the darker icons and labels.

So, guys, how do you find the idea of having ads displayed in Gmail? Let us know down in the comments!

  • Options

posted on 30 Sep 2013, 04:49 11

1. tech2 (Posts: 3487; Member since: 26 Oct 2012)

At the end of the day, like every other company, Google is there to make profits and to keep up with updates and features, for one of the highest used app, would require tremendous resources.

All I ask is give us the option of removing ads by charging a one-off fee or something.

posted on 30 Sep 2013, 04:57 5

3. Jobayer (Posts: 167; Member since: 22 Feb 2013)

i totally agree with u , its logical , if there is not a paid version for the app i will be disappointed with Google .

posted on 30 Sep 2013, 18:43

34. GadgetsMcGoo (Posts: 168; Member since: 15 Mar 2013)

They probably figure that your personal information is more value to them than some piddly subscription fee.

posted on 30 Sep 2013, 05:16

7. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)

I think there is no paid google account..

posted on 30 Sep 2013, 09:28

29. RebelwithoutaClue (Posts: 3527; Member since: 05 Apr 2013)

Actually, there is a paid google account. It's called Google Apps for Business

posted on 30 Sep 2013, 06:31

15. JC557 (Posts: 1789; Member since: 07 Dec 2011)

wasn't there a report that Google mined through our emails anyway?

posted on 30 Sep 2013, 06:56 1

18. kanagadeepan (Posts: 979; Member since: 24 Jan 2012)

Yes... I will readily pay for each and every Google apps, to avoid ads and help Google...

posted on 30 Sep 2013, 09:15 1

28. SuperAndroidEvo (Posts: 4888; Member since: 15 Apr 2011)

Root your phone & install AdAway. PROBLEM solved. lol

Man I LOVE Android.

posted on 30 Sep 2013, 12:38

30. Caralho (Posts: 119; Member since: 18 Jun 2012)

Yeah,great. More adds, just what I need...

posted on 30 Sep 2013, 04:49 9

2. boosook (Posts: 1442; Member since: 19 Nov 2012)

Gmail usage is free, so somehow we have to pay for it. I see no problem with this, there are ads already in maps or in the web version of gmail. Android is free and so are its best services like maps, mail and so on, and Google must earn money somehow, otherwise we would have to pay a license fee like with windows. So ads are ok, as long as they are not too obtrusive.

posted on 30 Sep 2013, 04:58 2

4. raphz (Posts: 37; Member since: 22 Oct 2012)

google is gready, just switch to outlook or yahoo

posted on 30 Sep 2013, 05:09 12

5. bloodline (Posts: 706; Member since: 01 Dec 2011)

outlook and yahoo are both awful to use. They completely destoryed hotmail when they turned to outlook.

I am not bothered about advertisments so whatever

posted on 30 Sep 2013, 05:24

9. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)

How destroyed? they just change the name.

posted on 30 Sep 2013, 06:17 1

14. bloodline (Posts: 706; Member since: 01 Dec 2011)

the colors and font are awful and so is the user expirenece

posted on 30 Sep 2013, 07:41

23. shreyas.s666 (Posts: 82; Member since: 24 Aug 2012)

how is hotmail and yahoo are awful? keep aside your fan boyism and explain

posted on 30 Sep 2013, 05:11 1

6. boosook (Posts: 1442; Member since: 19 Nov 2012)

The comparison with Outlook is unfair, since Outlook is a paid service, because the windows phone license is not free. You cannot compare services from companies who rely essentially on ads to services from companies like Microsoft that earn mainly from license fees.
What's more, the web version of outllok, which is free, does have ads.
As to yahoo, the web version has much more ads than gmail. The app is currently ad-free, but you can be sure that they will have to monetize in the future.

posted on 30 Sep 2013, 07:38

20. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

Outlook it's not free page is full of adds

posted on 30 Sep 2013, 08:59

26. axllebeer (Posts: 271; Member since: 05 Apr 2011)

The day I start seeing adds in my email app is the same day I stop using that app.

posted on 30 Sep 2013, 05:22 2

8. Planterz (Posts: 2110; Member since: 30 Apr 2012)

As long as the ads don't trigger alerts/notifications.

posted on 30 Sep 2013, 05:47

10. QWIKSTRIKE (Posts: 1276; Member since: 09 Mar 2010)

Ads in my opinion is why AOL became so irrelevant. Google makes enough money they are becoming greedy. Greed and lack of innovation seems to be the root of all companies eventual down fall. I hope innovation never stops, because like all companies they are starting to let greed get the best of them.

posted on 30 Sep 2013, 05:59 1

11. promise7 (Posts: 891; Member since: 03 Jul 2013)

Yes they do make enough money. But that shouldn't stop any company from trying to make more.

posted on 30 Sep 2013, 06:32 2

16. JC557 (Posts: 1789; Member since: 07 Dec 2011)

Especially when a company is publicly traded. Then again shareholders were never known for their long term thinking.

posted on 30 Sep 2013, 06:05 1

12. bucky (Posts: 3113; Member since: 30 Sep 2009)

No thank you. Ads in core apps is pushing it too far. I have a feeling involving kitkat in the naming of you OS version will inevitably lead to more ads and junk.

YouTube is already ridiculous (thank God for Adblock)

posted on 30 Sep 2013, 06:35 1

17. JC557 (Posts: 1789; Member since: 07 Dec 2011)

Except now that isn't enough. I get popups asking me to sign up with google+ and to use my real name. So now I only watch videos if they don't trigger a popup, otherwise i'll just use the back button.

posted on 30 Sep 2013, 20:28

35. Edmund (Posts: 656; Member since: 13 Jul 2012)

you can turn this off somewhere in the settings, but sadly your average user doesn't know that and will just enter their details or sign into g+ as requested.

posted on 01 Oct 2013, 02:10

37. JC557 (Posts: 1789; Member since: 07 Dec 2011)

Not necessarily, Google keeps making it harder to deal with each week. It used to be so easy to defer or ignore it completely.

So far Youtube is trying to force me to use my real name for anything from posting to watching a video that may contain explicit content or even mild cursing.

posted on 30 Sep 2013, 07:40 1

22. Gigabinzle (Posts: 37; Member since: 30 Aug 2013)

adblock was not created by god

posted on 30 Sep 2013, 06:07

13. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

This is not done Google. I want ad free gmail.

posted on 30 Sep 2013, 07:39

21. Gigabinzle (Posts: 37; Member since: 30 Aug 2013)

99 cents

posted on 30 Sep 2013, 07:20

19. jellmoo (Posts: 1997; Member since: 31 Oct 2011)

When it comes to desktop software, I'm fine with Google embedding ads. They are providing us with a service, and that is their recompense. However, mobile is a different story. Here we are purposely paying for the mobile product they provide. If they aren't bringing in enough revenue, they need to re-work their relationships with manufacturers and carriers, not impact the user experience of their customers.

It's not the end of the world, but it could be the beginning of a very slippery slope, and is something that could push me away from the platform.

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