Are ads coming to the Gmail app for Android?

Are ads coming to the Gmail app for Android?
Like it or not, Google's Gmail application might soon start displaying advertisements. Yup, that's the app pre-loaded on most Android smartphones and tablets – the app used by over hundreds of millions of people worldwide. How do we know? Well, clues pointing at that direction have been discovered in the code of Gmail 4.6, which rolled out several days ago. A thorough examination reveals that the app contains references to advertisement functions, as well as images and classes controlling the way they appear. 

While we aren't sure how advertisements will be displayed in the Gmail app, hints in the code indicate that the user will have the option to save ads they are interested in, kind of like bookmarking a promo deal. Saved ads will likely be stored as messages. Ads that the user doesn't like can be dismissed, and we hope they won't be displayed again afterwards. 

Ads aside, there's more coming to Gmail for Android soon. Mail that is stuck in your Outbox folder, not being sent due to a network issue or some other problem, will cause a warning to appear when opening the Sent folder. Also, new email notifications have been tweaked. If the sender has no photo assigned to them, their initial will be displayed instead of the default contact placeholder image. The rest of the changes are just cosmetic, such as the darker icons and labels.

So, guys, how do you find the idea of having ads displayed in Gmail? Let us know down in the comments!


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38 Comments

1. tech2

Posts: 3487; Member since: Oct 26, 2012

At the end of the day, like every other company, Google is there to make profits and to keep up with updates and features, for one of the highest used app, would require tremendous resources. All I ask is give us the option of removing ads by charging a one-off fee or something.

3. Jobayer

Posts: 167; Member since: Feb 22, 2013

i totally agree with u , its logical , if there is not a paid version for the app i will be disappointed with Google .

34. GadgetsMcGoo

Posts: 168; Member since: Mar 15, 2013

They probably figure that your personal information is more value to them than some piddly subscription fee.

7. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

I think there is no paid google account..

29. RebelwithoutaClue unregistered

Actually, there is a paid google account. It's called Google Apps for Business

15. JC557

Posts: 1917; Member since: Dec 07, 2011

wasn't there a report that Google mined through our emails anyway?

18. kanagadeepan

Posts: 1207; Member since: Jan 24, 2012

Yes... I will readily pay for each and every Google apps, to avoid ads and help Google...

28. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Root your phone & install AdAway. PROBLEM solved. lol Man I LOVE Android.

30. Caralho

Posts: 119; Member since: Jun 18, 2012

Yeah,great. More adds, just what I need...

2. boosook

Posts: 1442; Member since: Nov 19, 2012

Gmail usage is free, so somehow we have to pay for it. I see no problem with this, there are ads already in maps or in the web version of gmail. Android is free and so are its best services like maps, mail and so on, and Google must earn money somehow, otherwise we would have to pay a license fee like with windows. So ads are ok, as long as they are not too obtrusive.

4. raphz

Posts: 37; Member since: Oct 22, 2012

google is gready, just switch to outlook or yahoo

5. bloodline

Posts: 706; Member since: Dec 01, 2011

outlook and yahoo are both awful to use. They completely destoryed hotmail when they turned to outlook. I am not bothered about advertisments so whatever

9. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

How destroyed? they just change the name.

14. bloodline

Posts: 706; Member since: Dec 01, 2011

the colors and font are awful and so is the user expirenece

23. shreyas.s666

Posts: 83; Member since: Aug 24, 2012

how is hotmail and yahoo are awful? keep aside your fan boyism and explain

6. boosook

Posts: 1442; Member since: Nov 19, 2012

The comparison with Outlook is unfair, since Outlook is a paid service, because the windows phone license is not free. You cannot compare services from companies who rely essentially on ads to services from companies like Microsoft that earn mainly from license fees. What's more, the web version of outllok, which is free, does have ads. As to yahoo, the web version has much more ads than gmail. The app is currently ad-free, but you can be sure that they will have to monetize in the future.

20. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Outlook it's not free page is full of adds

26. axllebeer

Posts: 271; Member since: Apr 05, 2011

The day I start seeing adds in my email app is the same day I stop using that app.

8. Planterz

Posts: 2120; Member since: Apr 30, 2012

As long as the ads don't trigger alerts/notifications.

10. QWIKSTRIKE

Posts: 1457; Member since: Mar 09, 2010

Ads in my opinion is why AOL became so irrelevant. Google makes enough money they are becoming greedy. Greed and lack of innovation seems to be the root of all companies eventual down fall. I hope innovation never stops, because like all companies they are starting to let greed get the best of them.

11. promise7

Posts: 894; Member since: Jul 03, 2013

Yes they do make enough money. But that shouldn't stop any company from trying to make more.

16. JC557

Posts: 1917; Member since: Dec 07, 2011

Especially when a company is publicly traded. Then again shareholders were never known for their long term thinking.

12. bucky

Posts: 3771; Member since: Sep 30, 2009

No thank you. Ads in core apps is pushing it too far. I have a feeling involving kitkat in the naming of you OS version will inevitably lead to more ads and junk. YouTube is already ridiculous (thank God for Adblock)

17. JC557

Posts: 1917; Member since: Dec 07, 2011

Except now that isn't enough. I get popups asking me to sign up with google+ and to use my real name. So now I only watch videos if they don't trigger a popup, otherwise i'll just use the back button.

35. Edmund

Posts: 656; Member since: Jul 13, 2012

you can turn this off somewhere in the settings, but sadly your average user doesn't know that and will just enter their details or sign into g+ as requested.

37. JC557

Posts: 1917; Member since: Dec 07, 2011

Not necessarily, Google keeps making it harder to deal with each week. It used to be so easy to defer or ignore it completely. So far Youtube is trying to force me to use my real name for anything from posting to watching a video that may contain explicit content or even mild cursing.

22. Gigabinzle

Posts: 37; Member since: Aug 30, 2013

adblock was not created by god

13. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

This is not done Google. I want ad free gmail.

21. Gigabinzle

Posts: 37; Member since: Aug 30, 2013

99 cents

19. jellmoo

Posts: 2530; Member since: Oct 31, 2011

When it comes to desktop software, I'm fine with Google embedding ads. They are providing us with a service, and that is their recompense. However, mobile is a different story. Here we are purposely paying for the mobile product they provide. If they aren't bringing in enough revenue, they need to re-work their relationships with manufacturers and carriers, not impact the user experience of their customers. It's not the end of the world, but it could be the beginning of a very slippery slope, and is something that could push me away from the platform.

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