Apple's the Hollywood darling with iDevices appearing in 40% of the 2011 box office hits

Apple's the Hollywood darling with iDevices appearing in 40% of the 2011 box office hits
Our collective geek subconscious no doubt registers each time an Apple device or an Android gear shows up in a movie or TV series scene, but now research firms have dressed up those appearances into numbers for 2011.

Last year Apple was the Hollywood darling with iDevices appearing in no less than 40% of the 2011 box office hits, and that's without Apple paying a dime, but rather offering barter deals in its own ads and iTunes screens, like with "Mission Impossible".

Hit shows like "House M.D.", "30 Rock", "The Good Wife", "Gossip Girl" and so on, are waving iPhone, iPads and MacBooks left and right, often without even a "promotional consideration furnished by Apple" tagline in the end. In fact, in the IMDB list of promotional considerations Apple is present only for "House M.D.", and older episodes of "30 Rock", from the famous shows.

Apple's appearance in top box office movies was twice as often in 2011 as that of other traditionally strong product placement computer brands like Dell or HP. Actually they seem to be the brand of choice when a traditional office, or government agency atmosphere has to be presented, like in "The Office", or "CSI". In contrast, Apple's gadgets are rarely into the hands of a villain, and are often the topic of devotion and discussion themselves for whole episodes, like with "Modern Family", or when Raj from the "Big Bang Theory" fell in love with Siri. And that's a show in which one of the main characters, Sheldon Cooper, has a little green Android robot on his desk.

Gavin Polone, who produces HBO’s Curb Your Enthusiasm, says about the Apple-producers relationship that “Apple won’t pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads, and iPhones. It’s kind of a graft situation.

source: BusinessWeek & IMDB


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14 Comments

1. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

why do I care when its not my darling, its a bi**h.

2. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Free Marketing?

3. x7black7x

Posts: 118; Member since: Feb 19, 2012

fasion symbols '' iphone, ipad, ipod, isheep, istevejobs''

14. InspectorGadget80 unregistered

you also forget to mention. iHOLLYWOOD

4. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, it was a much higher percentage in 2009....I see more Android phones in movies now...not that it matters

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

so, if its 40%, whats the other 60%? hmm? we know its not going to be blackberries and WP7 very often. Me thinks the story ignores a green giant in the room.

6. paulyyd

Posts: 340; Member since: Jan 08, 2011

lol keep dreaming buddy

7. taco50

Posts: 5506; Member since: Oct 08, 2009

Sad, but no one cares about android. It's just a cheaper alternative.

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

nitroglycerine

12. InspectorGadget80 unregistered

NO ONE CARES bout taco50 dumb comments

9. mrochester unregistered

Who knows who the other 60% of devices are made by. Probably a mix of every other manufacturer on the market. I doubt the other 60% is any one particular manufacturer.

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

when was the last time you didnt see a phone that was either a apple or android on a current show? Its pretty rare these days. so its a pretty obvious guess what would make up the bulk of the other 60%

8. APPLE_R0YALLY

Posts: 73; Member since: May 08, 2012

WE SAY™ its fashion. A show off. A Trend. Its for Basic People.....!? WE SAY™ Androids are for Technical people....!? WE ARE™ Proud..... !?

13. InspectorGadget80 unregistered

already saw it on upcoming MIB III and already on Ghost Adventures Crew. I could care less bout iHollywood

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