Apple's iOS 9 rumored to come with integrated Google Now competitor and augmented reality feature

Apple's iOS 9 rumored to come with integrated Google Now competitor and augmented reality feature
According to a source with a very good track record when it comes to breaking news about upcoming Apple products, the Cupertino-based tech giant is currently working on a Google Now competitor. 

Apple is said to integrate this Google Now competitor in the upcoming iOS 9 alongside several other interesting features. 

According to the source, the new capabilities will be demonstrated on stage by the company next month at the 2015 Apple WWDC, a conference that starts on June 8 in San Francisco. 

Spotlight on steroids

One major pillar of the Proactive initiative is described as an evolution of Spotlight, and is said to be referred to as the 'Proactive' program internally. The technology is said to be the fruit of a long-term project that made its debut in iOS 8, when Spotlight received the ability to retrieve Wikipedia search results.

In some early iOS 9 builds, Spotlight is said to be found at the left of the home screen, a position that is similar to where the feature was located prior to iOS 7. The source also notes that in other builds, the feature is also accessible as a pulldown menu like in the current iOS version, hinting that the final details have yet to be finalized.

Aside from expanding on the traditional search functionalities of Spotlight, Apple is rumored to update the OS layer to include information that it extracts from the data timetable of the user. This is the predictive part, the Google Now competitor.

One example is the ability to extract data from upcoming Calendar appointments. As you get near the time of the meeting, the Spotlight screen will be updated to include information that pertains to the meeting, such as directions to the location, an estimated arrival time, and a recommended time to leave based on live traffic data. In iOS 9, Spotlight is also rumored to be able to analyze user patterns and make app recommendations, or suggest restaurants when it's about time for breakfast, lunch, or dinner.

If these things sound familiar, it's because Google Now offered highly similar features on Android devices for quite some time now. However, before comparing apples to androids, we'll have to wait and see how these new features appear in practice.

Local listing discovery

Aside from these enhancements to Spotlight, Apple's proactive initiative is also said to bring several improvements to its Maps application. The source describes a two-dimensional map view with overlaid local interest points. Apple is also rumored to be working on an augmented reality system for discovering local listings, but this futuristic feature might not be ready in time for iOS 9.

'Breadcrumbs', a Siri integration API

Starting with iOS 9, the source says that both the deep iOS search system and Siri will integrate third-party app content. Apparently, this will be done through a special Siri API that will be made available to iOS developers. 

Allegedly, this API will make it possible for users to launch apps that correspond to a particular iOS search query. Google recently announced a similar feature for its iOS apps, but the solution proposed by the search engine giant will only work from its Google Search app and the Chrome browser for iOS.

Apparently, none of these new features are guaranteed to make an appearance starting with iOS 9, which is perfectly understandable given how forward thinking some of them appear to be on paper. What do you guys think, which of these rumored features sounds to be the most useful?

source: 9to5Mac



1. sgodsell

Posts: 7605; Member since: Mar 16, 2013

Another thing Apple sees, and likes to take and use.

2. carlemillward unregistered

That's like saying Samsung and Android saw Apple Pay and took it too.

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Google Wallet predates Apple Pay and Android had NFC nearly 5 years ago.

3. Mxyzptlk unregistered

Because Google never took anything and used it *cough*android*cough*

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Indirectly Apple is admitting that Google Now is superior to their present Siri voice assistant implementation.

15. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Or they want to cut off Google completely. There was a significant reduction in the amount of times people conducted search on Google on iOS when spotlight was ramped up with Wikipedia results in iOS 8

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Of course because you can't pick defaults I'm iOS so it vets high rankings because you are forced to use it. Example, sure you can install any browser you want, but if you tap any link it opens in Safari., thus automatically driving up usage numbers. Now when you search you will be force to use this too.

37. androiphone20

Posts: 1654; Member since: Jul 10, 2013

No one is "forced" to use Spotlight for search. Hell, it is reported that some people couldn't use spotlight because it isn't obvious to swipe down on to access it, especially without any visual cues. And you could always use Google search instead so I don't see where you point stands

17. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Apple never implemented predictive actions in Siri, but Google did. Apple was first to do universal search like that, though, and then Google did it (Recall the Galaxy Nexus universal search being nerfed). Nobody has done much that is truly innovative in mobile for a few years. Parity is where mobile is headed.

21. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I just don't understand why people waste so much time trolling on others. Its as if they fear they will out of the blue get zero support for their chosen device. Their fear is certainly life threatening as they spend every awakening hours trolling and defending their mobile choices. I am going to take a break from this get my news sources else where.

24. E.N.

Posts: 2610; Member since: Jan 25, 2009

To be fair, Google Now is much more than a voice assistant


Posts: 54; Member since: Mar 20, 2015

Apple > Google Sum up everything

38. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

Seriously, are you replying to your self??

5. KhmerLoveKhmer

Posts: 149; Member since: May 26, 2015

Greatest OS on the earth. This is Apple, not Lagdroid from Google.

8. nimbostruck14

Posts: 12; Member since: Oct 28, 2014

All OS systems lag and have bugs. It is inevitable. Also, based on my experience owning both an iPhone 5 and now a droid Turbo, I think they both lag just about evenly. I don't think lag is an issue with Android anymore nor is it a major issue for Apple's iOS, it just depends on the hardware.

26. brian81

Posts: 68; Member since: Nov 09, 2012

FU**TRIOTLOVE FU**TRIOT thats a called it bugapple lel

6. tacarat

Posts: 854; Member since: Apr 22, 2013

You'll be able to point the AR camera at your wrist and try on different iWatches. Well, only if you can hold the camera there for 2-3 months.

7. The_Innovation

Posts: 648; Member since: Jul 18, 2012

It's funny how Apple is always the bad guy, by deafult. Every other company wants to be in Apple's shoes. Having a company generating so many billions each year. It's all about the money people. Don't forget that. The leader always has a target on its back. In this case the leader being Apple since they are the highest priced company in the world. So the competition offers things that do more, for less. It's how big business works. If one day someone else, like Samsung, becomes the leader, they will do the same exact things as Apple, if they can. Google is notoriously known for copying anything it sees. Starting with Google+ and ending with Android. They are a search engine, remember? If it can't copy, it buys it. They're even creating their own cellular network for cyring out loud. They already provide internet service. They will get into anything to keep up. Before all this patent crap, one idea lead to another idea, and we had better products. Now everyone is hiding thier patents and going to war, and consumers fall into this and pick sides. I used an iPhone for 5 years, then I got an Android, then I used an iPhone for another 3 years, and now I got an Android again. When the 6S comes out? Guess what I'll get? That's right, another iPhone. I'll get whatever impresses me at the time. Enough choosing sides!

10. Sauce5 unregistered

It's mostly a fanboy, pants wetting (not the yellow stuff), immature stance I see on this website the majority of the time. Most forums and websites I go to don't bash other users on their preference or the company/OS themselves. They stay here and stay here comfortably because it is applauded here. Most fanboys on this website probably don't even pay bills, cook their own food, clean their own houses (or temples; where they worship their beloved devices), let alone buy their own phones. Most are children. Children and young adults who have no sense of life. Ironically, everyone calls others "sheep" or blind, when in reality they are in a "cult" themselves, accepting nothing but their only following as well, seeing the world in black and white. To your post, I completely agree. It's quite pathetic when I see someone laugh or make fun of Apple. Like you said, Apple is always the bad guy, no matter how great of an OS they built or phone they make. In the end, you and I alike go on with our lives and enjoy the products we see fit for our personal tastes and interests. -sent from my Note.

13. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Yes that's essentially exactly what we do. If I work for my money, and it comes time to spend it on something as a consumer, I'll buy the one that impresses me, at the time. Personally I have always loved gadgets, so I tend to try different things just to experience something different. I loved the curved screen of the Galaxy S6 Edge, so I got it. Once I get over all the techy customizations of Android, I'll miss the more simplistic approach of iOS. In the end though, it's only a phone. Plenty of other things to worry about instead of protecting one of two multi billion dollar companies and deciding which is better. As if they get paid for it.

12. gaming64 unregistered

Expect TechieXP1969 with a reply "What, Apple has been copying those!"

14. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

They're the bad guy because they keep claiming that the stuff they steal were created by them. Samsung stole the Siri idea and made S Voice, but never once did they claim they were the ones who invented/innovated voice commands, unlike Apple that claimed they did with voice commands. Apple stole the notification panel from Android and jailbreakers, and claimed they made it. Apple Pay, Maps, and almost everything that they introduced since Steve Jobs' passing were stolen goods which they slapped Apple graphics all over and claimed they innovated. Also, Apple is known to sue those whom they stole from. Tell me, when was the last time Samsung, LG or HTC has sued each other for stealing each other's features? LG took Samsung's dual window. I don't see Samsung going after them for it, they just made theirs better.

16. gaming64 unregistered

You are confusing patent infringement with stealing.

32. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No he isnt. That's like saying he us confused about pretty vs beautiful

18. The_Innovation

Posts: 648; Member since: Jul 18, 2012

The entire industry does this, in one form or another. Take what Samsung did to Apple. They made a phone that comletely duplicated the iPhone. Before going to court, they tried to settle, couldn't, and decided to go to court. The trial took years. Constantly appealing and appealing. During the trial, Samsung made billions. When the money was made, Samsung paid Aplle a billion dollars and called it a day. Sneaky strategy, but it's business. Everyone's hands are dirty. This is how big business works. Everyone has a strategy. Sine Apple happens to be on top, its on the defensive. Samsung just might sue left and right if it ends up being in Apple's position. At the same time Samsung makes chips for Apple. Steve Jobs and Bill Gates sat down for an interview and shared how they are different, and how they are alike, and how the tech industry works together one way or another. It's all about the money. My entire point here that I'm trying to prove, is that there is no need to blindy protect one company, or bash the other. We are the consumers. The more they compete, the better for us.

33. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung hasn't paid Apple anything and very soon it could mean don't won't get even half.

50. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Sure it did. The jury awarded Apple a little over 100 million, so far.

19. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Please, you do not have any citation to back up your claims yet you feel so comfortable throwing around these anecdotal accusations. Your post is as good as none

30. nodes

Posts: 1163; Member since: Mar 06, 2014

couldn't agree more. if people knew what the original Android like, before the original iOS and what Android is after iOS came out. people will shut their mouth.

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Leaders don't need to copy or steal.

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