Apple's Phil Schiller allegedly responds to a fan's iPhone 5 scuffs complaint

Apple's Phil Schiller allegedly responds to a fan's iPhone 5 scuffs complaint
The iPhone's so-called "reality distortion field" seems to work in the opposite direction, too, exaggerating every negative as well. There have been reports of scratched and scuffed iPhone 5 units, to which Apple's Phil Schiller reportedly felt obliged to respond to a fan's email that "any aluminum product may scratch or chip with use, exposing its natural silver color."

Not that anyone expected the thin aluminum sheet on the back of the anorexic iPhone 5 to be adamantium, but when Apple is involved, we can always expect the good old teacup storm to start forming over each issue. The interesting take from this alleged Apple SVP of Marketing answer to a fan complaint is that he is up and running at 6:14am Pacific, sifting through the email pile.


Apple's Phil Schiller allegedly responds to a fan's iPhone 5 scuffs complaint

Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

FEATURED VIDEO

58 Comments

2. pikapowerize

Posts: 1869; Member since: May 03, 2012

no... N8 use to have the same aluminum but it wont really make an obvious scratch!! this is the problem that Ativ S is facing too! its really prone to scratches... i really dont know why nokia's N8 body is amazing...

9. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Wasn't the Ativ S proven to be of plastic construction, and just have a metal-looking finish?

49. denied911

Posts: 361; Member since: May 31, 2012

yep activ s is from polycarbonate just like sgs3

10. MeoCao unregistered

and One S shell is very good to, unlike iPhone 5.

22. cepcamba

Posts: 717; Member since: Feb 27, 2012

The N8's body is anodized, that is why it is sooooo amazing :) It's pretty much as tough and as resistant to scratch as gorilla glass. My N8 is still smooth all over even after around 2 years of ownership.

27. fernsruben

Posts: 28; Member since: May 10, 2012

Not only N8.....even Samsung's Wave 1...2...n 3 have numero uno premium quality anodized aluminium bodies...........makes me wonder why sammy didnt implement the same design and build for their galaxy series with the premium hardware and unbelievably reasonable price... :-/

58. pikapowerize

Posts: 1869; Member since: May 03, 2012

we'll i think sammy dont value their galaxy line... sad but true.. the wave 3 really looks awesome! and the design of ativ S is more compact built than the look of s3 that is plastic!

34. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Anodized aluminum making the paint combine with the aluminum itself. But a deep scratch using a cutter will leave a white mark on your n8. Don't try to disagree with me. I did it myself trying to prove that it won't leave a scar. But it did. :)

3. vddeguzman

Posts: 41; Member since: Jul 12, 2012

is this for real? what kind of use? i cant imagine paying for an expensive device which can easily get damaged. im sad for those who bought iphone 5 with damage

13. MeoCao unregistered

Agree, it will be scratched after 1 year, that's understandable, but scratched after just 1 week, that's garbage.

19. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Apple will tell you that the damages on the iPhone 5 are just normal while from other manufacturers(ok,maybe not all) they will respond to the customer's problem immediately. This is the response you'll get from a company like Apple

25. cepcamba

Posts: 717; Member since: Feb 27, 2012

Samsung even destroyed hundreds of thousands (I believe it was 600,000 to be exact) of back plates just so they don't distribute units with low quality plates.

31. cso26

Posts: 10; Member since: Aug 01, 2012

this is how apple user comforts itself with underpower products at high price.

51. rasinhussy

Posts: 89; Member since: Dec 28, 2008

I know... silly Apple!

53. rasinhussy

Posts: 89; Member since: Dec 28, 2008

Oh and Apple's silly iPhone 5 didn't outperform the dual-core Samsung S3's did it, I must have read that wrong.

4. andro.

Posts: 1999; Member since: Sep 16, 2011

They also previously said its 'normal' for phones to lose 2-3 bars of signal and drops calls if the phone is held in your hand. Ifands have to relive the same kinda deja vu everything a 'new' apple product is released.

5. modyt

Posts: 30; Member since: Aug 23, 2012

ummm... isn't that e-mail showing time as 9.14?

52. rasinhussy

Posts: 89; Member since: Dec 28, 2008

Yes, but this Alex is probably in the famous Eastern Time Zone, while Phil is in the famous Pacific Time Zone.

57. modyt

Posts: 30; Member since: Aug 23, 2012

probably, but did you notice Alex mentioned Pacific Time?

6. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

I really hope ativ s is aluminium construction like my first smartphone i ever had - the samsung wave. It wasnt prone to easy scuffs. However i have doubts ativ s is aluminium. 1st i cant find anywhere where samsung themselves claim it to be aluminium. 2nd there are videos on youtube showing the battery cover is flexible in a way that only plastic can be. I really wish it is aluminium but... Eather way surely it'll be better build quality than the fiasco that is the iphone5

14. modyt

Posts: 30; Member since: Aug 23, 2012

Even I had the Samsung Wave. But the black colour aluminium body did get scratched easily.

17. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

It doesn't matter if it's aluminum or not. Every metal is prone to damaging. The difference is that all the other devices with metal chassis (ie Ativ S, Nokia X7...) utilize a brushed metal appearance, which is used for aesthetic purposes but also for non-visibility of small damage. Other than that, they could use coating of some kind etc. iPhone 5, however, utilizes just smooth aluminum back, and that's the problem. Every little scratch will be seen. It os a sturdy material of great quality, but not aestheticaly pleasing after a while, and that was perhaps Apple's biggest mistake, because in aesthetics is where they invest the most.

32. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The One S metal design didn't have a brushed metal look, just a smooth aluminum back if I'm not mistaken, and it still is more resistant to scratches than the iPhone 5. And I'm talking about the blue/grey one, not the black/red micro-arc oxidation one. Same for pretty much every other HTC phone with aluminum accents; just plain aluminum, yet it is still less prone to scratching and shows little to no visible damage. I don't think Apple has any excuse here. They messed up.

33. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

HTC's solution look far more robust than iPhone 5's, so the scratches are far less visible. Apple messed up all right. They wanted perfectly fine aluminum surface, and that's where the problems begin in the real world. It's obviously the result of Steve Jobs' absence. He insisted on glass for iPhone 4 precisely because of that. You cannot scratch glass easily, so they could make perfectly flat surface. And then they thougt of fine aluminum flat back. Big mistake.

43. bayusuputra

Posts: 963; Member since: Feb 12, 2012

the back of the iPhone 5 is brushed.. I saw one and i still remember the slight brushed look.. So glass is less prone to scratches, but easier to shatter, and now they use aluminium that will not shatter but gets scratched easily.. oh, boy, they messed up..

47. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

All aluminum surfaces are brushed for this matter, it's just the question of how fine brushing tool is. I believe iPhone 5 has fine brushed look on a close inspection but that's too fine to mimic the scratches.

45. Aeires unregistered

Whatever happened to the liquid metal they were working on? Seems like it might have solved all this headache.

48. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

Liquid metal is far from utilizing for such masive production. I don't know how it behaves in this matter but maybe it could be the material for iPhone 5S, which is usually same-looking device but with all the flaws eliminated :-D

23. nbringer

Posts: 180; Member since: Sep 11, 2012

It's not aluminium, it's high quality thin plastic just as S3. I don't know about scratches, but there will be no dents on it. Proof here: http://www.youtube.com/watch?v=47Sc5IDdFjI&feature=related

7. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

That doesn't address the complaints of it being scratched and chipped out of the box. If you knew that the aluminum on your product would chip very easily and make unsightly marks on the phone with regular use, why wouldn't you try to fix it beforehand? I understand that every phone has its own flaws, but the iPhone 5 seems to have an abundance of them, and Apple doesn't look like they are attempting to fix what they did wrong.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.