Huawei casts Apple's "Get a Mac" actor for new US ad campaign
From 2006 to 2009, Long personified the Apple brand and somewhat tactfully mocked Bill Gates, Windows, and the PC crowd in general in a series of TV ads. He was a friendly-looking guy in his late 20s, wearing casual clothing, his hands seemingly glued inside the pockets of his jeans in every ad. The campaign was fun for what it was, we think, although “Mac guy” didn’t always raise the best points and PC was so over-the-top dorkish and inept with his drab suits, awkward behavior, and incessant freezing.
Well, things are quite different now. Long doesn’t represent a brand, a product, or an idea – he doesn’t really represent anything, really. In his first ad for Huawei, we find Long during a job interview with Huawei’s Mate 9 smartphone. Yes, you got that right, the actual Mate 9 — the phone itself — is conducting the interview (through emojis of all things), while Long comes off as somewhat desperate to get the job as an ad director for Huawei. At the end of the interview, Long asks, “Alexa, since we’re going to be working together, would you mind if I called you Al?” To this, Amazon’s AI assistant coldly replies, “My name is Alexa,” prompting Long to ditch the idea of friendly nicknames and humbly promise: “I’ll never let you down, Alexa!”
It’s a bit weird how the guy comes off as so desperate to work for an AI assistant the sole purpose of which is, well, to assist. Check out this video:
Anyway, he gets the job and we move on to the second ad where Long is already a director for Huawei. There is not a lot to comment on here, really. He is casting a Huawei MateBook for some sort of performance, highlighting some of the tablet’s features, while the seemingly omnipresent Mate 9 sits neatly on a red pillow next to him, reacting to everything with emojis.
posted on Feb 01, 2017, 5:07 AM 0
Posts: 3423; Member since: Jul 22, 2014
posted on Feb 01, 2017, 7:13 AM 5
Posts: 1477; Member since: Sep 04, 2015
posted on Feb 01, 2017, 4:12 PM 0
posted on Feb 01, 2017, 4:28 PM 0
Posts: 2817; Member since: Oct 03, 2012
posted on Feb 01, 2017, 5:52 AM 0
PhoneArena Comments Rules
A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
- Off-topic talk - you must stick to the subject of discussion
- Trolling - see a description
- Flame wars
- Offensive, hate speech - if you want to say something, say it politely
- Spam/Advertisements - these posts are deleted
- Multiple accounts - one person can have only one account
- Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please, contact us.
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):