Huawei casts Apple's "Get a Mac" actor for new US ad campaign


Actor Justin Long, who starred in Apple’s iconic “Get a Mac” ad campaign in the mid 2000s has switched sides and is now representing Huawei in its efforts to gain traction in the US tech market. Oh, how things have changed.

From 2006 to 2009, Long personified the Apple brand and somewhat tactfully mocked Bill Gates, Windows, and the PC crowd in general in a series of TV ads. He was a friendly-looking guy in his late 20s, wearing casual clothing, his hands seemingly glued inside the pockets of his jeans in every ad. The campaign was fun for what it was, we think, although “Mac guy” didn’t always raise the best points and PC was so over-the-top dorkish and inept with his drab suits, awkward behavior, and incessant freezing.

Well, things are quite different now. Long doesn’t represent a brand, a product, or an idea – he doesn’t really represent anything, really. In his first ad for Huawei, we find Long during a job interview with Huawei’s Mate 9 smartphone. Yes, you got that right, the actual Mate 9 — the phone itself — is conducting the interview (through emojis of all things), while Long comes off as somewhat desperate to get the job as an ad director for Huawei. At the end of the interview, Long asks, “Alexa, since we’re going to be working together, would you mind if I called you Al?” To this, Amazon’s AI assistant coldly replies, “My name is Alexa,” prompting Long to ditch the idea of friendly nicknames and humbly promise: “I’ll never let you down, Alexa!”

It’s a bit weird how the guy comes off as so desperate to work for an AI assistant the sole purpose of which is, well, to assist. Check out this video:



Anyway, he gets the job and we move on to the second ad where Long is already a director for Huawei. There is not a lot to comment on here, really. He is casting a Huawei MateBook for some sort of performance, highlighting some of the tablet’s features, while the seemingly omnipresent Mate 9 sits neatly on a red pillow next to him, reacting to everything with emojis.


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14 Comments

1. GeekOFW

Posts: 59; Member since: Dec 14, 2016

First LOL

2. AlikMalix unregistered

Wow, that's a new low - Its so obvious what they're doing....... why no just take the reel from all apple commercials and substitute the scenes with iPhone in them with hiway devices... I'm gonna go rewatch all "I'm a Mac" commercials - those were actually funny....

4. dimas

Posts: 3345; Member since: Jul 22, 2014

"I'm gonna go rewatch all "I'm a Mac" commercials - those were actually funny...." You really don't have a life do you?

6. AlikMalix unregistered

I forgot about those. You don't think those are funny?

9. dimas

Posts: 3345; Member since: Jul 22, 2014

Was funny. WAS.

10. AlikMalix unregistered

Still is. You can literally replace the windows guy with android guy and it will still be true. Like this one: https://m.youtube.com/watch?v=q82IyZ1Pbk4

11. Back_from_beyond

Posts: 1377; Member since: Sep 04, 2015

I bet you're one of those annoying guys with an Apple logo on his car, his backpack, briefcase or suitcase, can't stop blabbing about his Apple stuff at parties and really doesn't see any life beyond what Apple recommends. You know one of those guys most people love to hate. From what I've read from your posts lately, no one other than Apple does anything right. Kinda hard to take anything you say seriously.

12. AlikMalix unregistered

1. Apparently you missed a lot of comments of me rediculing Apple and praising certain features of android and it's manufacturers. 2. FWIW, I keep it online, I don't have an Apple logo on anoythong other than Apple products,I actually own a PC an never owned any Apple laptops or computers. 3. I drive a Dodge Ram, and own an old Porsche as a project car. I hate priuses. 4. I hate Tim Cook and as far as I'm concerned Jhinny ive is a one trick pony. I would easily own an android but iOS is better for me and my needs from a mobile device. You'll see me priaising iOS and iPhones nearly for everything because that package works for me. I don't comment on macs or android devices I've never tried. The android device I tried were discounting and overhyped by the same people on PA.

3. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Mac who buys them?

7. S4NDY

Posts: 232; Member since: Mar 14, 2016

Isheeps?

8. diggie32

Posts: 388; Member since: Apr 03, 2016

Hur hur hyuk a-durrrrr

5. sonisoe

Posts: 440; Member since: May 06, 2009

did the article fail to mention the irony that a used to be mac guy now rooting for windows, or was it supposed to be a "got it ?" in the end ?

13. lJesseCusterl

Posts: 96; Member since: Apr 27, 2015

Man, a full article and no mention of his amazing cameo as Brandon St. Randy in Zack and Miri?

14. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Wow the dude didn't age well.

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