Apple's '3D Touch' tech supplier gives the feature 3 years to go from 'nice to have' to 'must have'

Apple's '3D Touch' tech supplier gives the feature 3 years to go from 'nice to have' to 'must have'
The iPhone 6s and 6s Plus' new 3D Touch feature has been well-marketed by Apple and well received by users and the industry in general, so all the hype surrounding it does make sense. Somewhere along the way, though, Apple's touch component supplier — TPK — chimed in with the sobering suggestion that it may take as many as three years for 3D Touch to really turn popular and take off among app developers.

CEO Michael Chung explained that each new technology takes close to a year to form an eco-system, followed by entering a high growth stage. Thus, Mr. Chung doesn't expect a large number of apps to utilize Apple's technology for the time being, and forecasts reaching large-scale growth will take at least three years. There won't be many apps that use force touch throughout 2016, he reckons.

However, the reason for TPK's gloomy prediction has more than a little bit to do with the difficult situation touch technology suppliers have found themselves in. They compete with newcomers and display panel makers in a market that seems to be rich with options for touch-integrated products. Even TPK, which is supposed to be loaded now that Apple has become its large-scale customer, is still struggling to turn a profit. However, the company intends to continue developing advanced touch technology, and to work closely with its customers in the process of product development.

Still, Mr. Chung's 3D Touch prognosis seems to resonate with the sentiments of PhoneArena's iPhone 6s/6s Plus camp. We recently polled our audience about how often they use 3D Touch, and the voting options that landed the most hits were "Just to show it off to friends and family" and "What's 3D Touch?" Although successful as a whole, Apple's innovative feature seems to have planted itself in the "nice to have" category, rather than the "killer functionality" one for the time being. Let's see now if it will really take 3 years for 3D Touch to gain hyperspeed!

source: CTimes via G For Gadgets



29. coolpenguin

Posts: 1; Member since: Nov 15, 2015

The biggest problem is that Apple and developers use 3D Touch as a convenience feature, they don't market it as a real innovation as they should. There are very few apps, other than games like underpressure_ that use it as a core feature of the app.

23. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Just gotta get use to knowing it's there. Be interesting see how Samsung implements this feature. Really like the id touch. Works great. Apple is really bringing it this year. The mighty LG4 fails to impress me.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It's never going to be a must have accept under one condition, OEM's would have to tie specific phone functions to Force Touch without any other way around them. Force Touch is never going to be a must have. It's been around for several years and it never took off. The reason Apple needs it now because they use one home button for everything and no one is going to remember more than 5 screen gestures to accomplish tasks. Samsung found this out with earlier Galaxy devices where many features required to many onscreen gestures to remember. if you have to remember them, it si less liekly they will get used; unless it is a feature they "MUST" use on a regular. For example, one-handed mode required a screen gesture. If you had small hands and used a Note, it was a very hard gesture to do, but easy to remember. Now they rolled it up into the home button and thus it is easier to use. The problem that I noticed with Apple's way of including the feature was this: First the icons give no indication that that app works with Force Touch. The next problem is, if you want to delete an app or move icons around, you also have to press and hold. Now when I tried it, I did notice that if you give a very light touch and hold, the icons will wiggle. However, it is very easy and natural to press slightly harder, and if you happen to do this with an app that supports Force Touch, then the menu will popup instead. After a while it got to be annoying when all I wanted to do was move icons around. So one they wiggles, I simply moved as many as I could; since I wasn't near a PC where I could use iTunes to do it for me. I also noticed I had to play around with figuring out how hard to actually press in order to get the menus for an app to popup. Here is why short press and long press in software is better. With long/short press, basically there is a timer. if you press and let go in a certain amount of time, its a short press and if you hold it longer than its a long press. A short press is equal to what you would normally do when you launch an app. A long press would be equal to, at least on an iPhone; how long you would keep pressing an icon before it wiggles. It's that simple. The greatest thing about implementing it in software is, it can be brought to any phone. This would have made Apple solution smarter and would have allowed any device to have it. Choosing a hardware version means, forcing users who want it, to buy new hardware for what is really a useless gimmicky feature to begin with.

20. ibend

Posts: 6747; Member since: Sep 30, 2014

it will be a must have once lots of android app utilize this function.. google already see this possibilities and put it inside their android API for years, yet no OEM and app developer bother to use pressure sensitive function.. but now synaptics's pressure sensitive input is ready and lots of OEM will adopt it,. (personally i prefer double tap over it :-/) (and suddenly i remember how long it takes for apple to put more than one button in their mouse, lol )

22. Altsein

Posts: 12; Member since: Oct 23, 2014

Regarding the pressing apps to delete section, just change the sensitivity of 3D Touch. I doubt you will be having the same issues then.

27. k4ever

Posts: 240; Member since: Oct 08, 2014

Now you need to change the sensitivity just to get a function to work?? Dude, that works with Android users but most iOS users don't mess with settings. What happened to "it just works?"

16. TezzaBP

Posts: 274; Member since: May 18, 2015

Full of yourself much?


Posts: 1168; Member since: Oct 05, 2015

"Even TPK, which is supposed to be loaded now that Apple has become its large-scale customer, is still struggling to turn a profit." This makes no sense. As many iPhone shipments that take place, they should be profitable. Unless Apple is nickel and diming them to death...which really isn't surprising in the least bit if it's true.

19. ibend

Posts: 6747; Member since: Sep 30, 2014

maybe like that, just like apple's sapphire screen supplier that went bankrupt earlier this year, lol

21. AlikMalix unregistered

They went bankrupt because they promised they would make a bough but failed to even produce quarter of that - read a little on the topic before pointing fingers. GTA should have been put in jail for the crap they pulled.

10. Saioofi

Posts: 348; Member since: May 23, 2014

It won't be a must but others will follow Apple just like how they put Touch ID on the 5S then everyone followed.

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They werent following Apple in the first place. ARM had a roadmap for 64BIT CPU's. Apple is an ARM licensee just liek Qualcomm and Samsung. Apple simply rushed to be first. Other phones and brands were on the list to get fingerprint readers, again Apple simply rushed to be first by buying a company that makes them and cutting off supplies to other OEM's who had to find alternatives. Force Touch was already coming from suppliers including Synaptics, again Apple simply rushed to be first. Rushing to be first, so that you don't seem behind the curve; doesn't mean everyone is following you. All Apple did was spend money to insure they'd be first so you all can claim everyone else is copying when they aren't.

24. UglyFrank

Posts: 2200; Member since: Jan 23, 2014

It is undeniable that the S810 was a rushed attempt at catching up. That chip should've never been in there road map.

9. kryme

Posts: 470; Member since: Oct 24, 2013

Right now it's no where enough to push me to go get the ip6s

5. darkkjedii

Posts: 31811; Member since: Feb 05, 2011

Give it time to become more useful, right now it's just ok.

26. k4ever

Posts: 240; Member since: Oct 08, 2014

This I can agree with. The rush to label everything that Apple makes or adds to iOS as "magical", "game changing", or "must have" just needs to stop and we all know which group needs to stop doing it. Apple has a stream of services and products that don't pan out (Apple Watch, Apple Music, Apple Maps, Siri, iCloud, MacOS-9, color iMacs, Newton, etc), yet we are treated to a deluge of magical - game changing statements that oversell their usefulness. We argue about it and then after the dust settles, the folks who made the idiotic statements never admit they were wrong, which fuels the distrust and hatred of these statements and Apple for the next cycle.

4. torr310

Posts: 1737; Member since: Oct 27, 2011

BS.....even the smartphone isn't a must-have. Marketing just keeps brainwashing consumers how good their prodocts are and how outdated you are if you don't have it. I say clean water and food are the must-have's.

6. SirYar

Posts: 351; Member since: Jul 02, 2014

Finally, a person with a functioning brain!

12. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Jesus Christ, this is first reasonable post I've read on PA in a while

3. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

It Will Be A Must Have In 2017. Same As With Fingerprint 2 Years = Must Have.

8. kryme

Posts: 470; Member since: Oct 24, 2013

Finger print is not a must have... Wen app like Facebook require finger print to log in then it's a must have

15. Extraneus

Posts: 121; Member since: Jun 02, 2012

Not when an ir scanner let's you unlock your phone while wearing gloves...

2. combatmedic870

Posts: 987; Member since: Sep 02, 2015

Yes....the long press has been a must have for a while...

7. xondk

Posts: 1904; Member since: Mar 25, 2014

Yeah...because it works as a right click, sure you could argue they have right and middle click now but considering that it was proven ages ago that two quick clicks is more practical, heck I think the poll even proved that it was a gimmick for yeah...

14. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

A poll on this site full of fanboys prove nothing. I'm talking about both sides: iOS and Android.

25. xondk

Posts: 1904; Member since: Mar 25, 2014

I would think that when exactly it is a site of fans as you put it, would make an at least decent guess, because you know everyone that doesn't like it is going to post against it even if they don't have an iPhone, so it should have lost by a significantly larger margin?

28. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

If one does not have an iPhone then they shouldn't vote. Obviously they will never use it if they don't have one. Android fans will skew the result.

13. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

iOS has long-press as well, you moron! This is quicker than long-press and both features can co-exist.

1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Mhm deffo

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