Apple tops in corporate reputation with higest score in 13 years

Apple tops in corporate reputation with higest score in 13 years
With the highest score achieved by any company in the last 13 years, Apple has found itself on top of the latest Harris survey on corporate reputation. Apple's score actually bucked the negative trend that the public has toward companies in general. The Harris Poll Reputation Quotient study notes that the public image of corporate America is "more tarnished today than a year ago." For example, last year 16 companies scored in the "excellent reputation" range while this year's report only shows half that number with the top designation.

With a score of 85.62, Apple was ahead of Google's 82.82 score. Coca-Cola's 81.99 was good for third place while Amazon was next with a score of  81.92. Rounding out the top five is Kraft Foods with a score of 81.62. With Apple jumping from fifth last year to first, tech firms scored the best overall. Apple scored highest in four out of the six factors used to determine a score, Financial Performance, Products & Services, Vision & Leadership and Workplace Environment. Amazon was on top in Emotional Appeal, while Whole Foods ranked highest in Social Responsibility.

On the bottom were Financial companies and banking. Oil company BP finished dead last with financial firms AIG, Goldman Sachs, Bank of America and JPMogan Chase all battling for the worst score.

source: Harris via AppleInsider



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64 Comments

44. bayusuputra

Posts: 963; Member since: Feb 12, 2012

hahaha! after finished reading all the comments, i know for sure what kind of people the apple fans are.. so have you all woken up yet?

62. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

I'm an avid fan of Apple, Samsung, HTC, Sony, and LG. Now growing interest in Huawei and ZTE. What does that make me?

31. SuperEd

Posts: 132; Member since: Oct 18, 2011

ignorance is ... bliss

22. dreammixer

Posts: 81; Member since: Feb 10, 2012

Apple continues to dominate in every way possible and pathetic haters on here continue to flock to their articles and spew nonsense.

43. itzmando

Posts: 119; Member since: Oct 17, 2011

Now when you mean haters, do you mean an individual who does not agree with what apple's reputation encompasses through their products. I am all for a company to make themselves known, that's a given in today's private sector market. But I do not see how this comment is helping the topic...hmmm?... fuel to the flame, I seriously come here to read articles and see what others opinions are, but you are no better than the community members who state otherwise against apple's business methods of gaining a prestige name for itself. SMH

11. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

Absolutely agree, as Maier said , it has absolutely no direct correlation to the IOS software or the iPhone. The corporate reputation is referring to the brand of Apple as a whole. If you were to talk shoes, Nike would be the one to speak of in comparrison. The brand and company as a whole was rated. In this case, a vast scenario was reviewed and calculated to give the corporate reputation rating. Because most mobile electronic consumers see the two iconic names in the mobile electronics industry, it's automatically a comparison of OS and cell phone hardware. However, it is an actual evaluation of the companies as a whole. So based on some of the uneducated comments, it's easy to say amazon creates better perishable foods then krafts. Does that make sense?

18. squallz506

Posts: 1075; Member since: Oct 19, 2011

well, the name of the site is phonearena. let me emphasize that again: PHONEarena. it is a website to talk about PHONES. so why would we talk about other products?

19. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

Because the article was about the corporate reputation of the companies as a whole. Not phones specfically. Pretty simple to me :)

35. maier9900

Posts: 272; Member since: Dec 17, 2011

Tablets aren't phones, yet we do talk about them every day... There is talk about everything here NOT ONLY PHONES !

53. remixfa

Posts: 14605; Member since: Dec 19, 2008

tablets are oversized phones and ipods. they are not truely a seperate category until they can merge more PC functions in as well. Right now, iOS or android, tablets are just super sized phones.

10. baaam

Posts: 61; Member since: Jan 06, 2012

Google was included on the chart so I guess it's ok to say something about it as well. Just saying!!

12. maier9900

Posts: 272; Member since: Dec 17, 2011

You're right, but why always Android?

45. cybervlad81

Posts: 89; Member since: Apr 04, 2011

Because this site focuses on the Android side of Google, just like it focuses on the iOS side of Apple.

8. maier9900

Posts: 272; Member since: Dec 17, 2011

Whatever news is trending about Apple, whether is about ios, macs or even the whole company some smart ***s has to always bring up the android maggot no matter what the news is. It doesn't relate whatsoever... When Google bought this and that and did this and that last year and there were news, did anyone say something or even bring the word "ios" to the discussion? NO. So go comment about Android at some other station, i cant read anything about Apple cause i see the word "android" every other comment.

17. squallz506

Posts: 1075; Member since: Oct 19, 2011

dude, google is featured in this article. so here: GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE ANDROID GOOGLE

5. maier9900

Posts: 272; Member since: Dec 17, 2011

Despite the negatives and cons of apple that some of you relate to the iOS, is al their products combined that brought it to the top (not just the iOS), there's also the MACs and other products. (if you don't know what products im talking abt then im sorry friend, surf away.) Google only compares to Apple when it comes to their phone software (only). There are no other products on the market that Google has to be able to compare to the big APPLE. Android is a small maggot inside an Apple. Google may be big, but not big enough to compare to Apple.

6. cybervlad81

Posts: 89; Member since: Apr 04, 2011

"Android is a small maggot inside an Apple." Huh? What the heck does that mean. That's just dumb.

9. maier9900

Posts: 272; Member since: Dec 17, 2011

My bad..... here is a better one: (maybe you can make sense of this one) A MaggotDroid inside an Apple... let me know if this one is easier to understand.

25. remixfa

Posts: 14605; Member since: Dec 19, 2008

considering android has 2x the worldwide market share that apple does, wouldnt apple be the small rotten fruit inside android's belly? yup, it would.

39. maier9900

Posts: 272; Member since: Dec 17, 2011

So what, android can have 99% of the global smartphone market for all i care. android is open-source and iOS isn't. Even a kid in their backyard could start a company of phones running android but you can't do that with iOS. So for a company that just has a phone not 45 like HTC and samsung or 1,505 like nokia, i think is doing pretty good.

41. remixfa

Posts: 14605; Member since: Dec 19, 2008

u should learn to count. Apple is currently selling 3 different phones in multiple radio and memory variants. If you count each variant, thats at least 10-14 phones on sale right now. Thats 1400% more devices than you are trying to claim. Also, iOS is phone, tablet, and ipod mixed into the "ios" numbers. I didnt know that android had a hundred million touch MP3 players with android on it that it was counting towards its numbers.. oh wait.. its not. it only counts devices with full google market access on it. woopsie.

57. maier9900

Posts: 272; Member since: Dec 17, 2011

I think you need to go check yourself into a Mental Institution...

64. remixfa

Posts: 14605; Member since: Dec 19, 2008

coming from a person that is blindly defending a company that controls its users and slaves, i think i feel pretty sane.

13. itzmando

Posts: 119; Member since: Oct 17, 2011

I thought maggots only form off of dead carcasses, and worms can be found in apples. Wow maier9900 you taught me something new. I never would have known that maggots can be found inside apples(a fruit) rather than the most common of insects to be associated with apples e.g. a worm.

15. squallz506

Posts: 1075; Member since: Oct 19, 2011

lol, are you an entomologist or something? anyways, im happy to see google beat out coca-cola. thats a win for me.

38. maier9900

Posts: 272; Member since: Dec 17, 2011

don't talk about maggots in food right now, I'M HAVING DINNER.

42. itzmando

Posts: 119; Member since: Oct 17, 2011

Well you the one who brought it up, I'm just following up on what you stated. It's not my fault that you eating when you viewed it. :p

30. Giggity

Posts: 147; Member since: Nov 17, 2011

"Android is a small maggot inside an Apple." I'm confused: Apple itself is an OS now?

37. maier9900

Posts: 272; Member since: Dec 17, 2011

woow !

2. andro.

Posts: 1999; Member since: Sep 16, 2011

It just goes to show how stupid much of the general public is. Apple has made a fortune preying on this very public ignorance and stupidity,literally uses slaves to manufacturer Its phones,then when the phones are faulty they deny the faults then tell their users where to go and stop holding a phone wrong.Apple sues and company which has better products. despite all this the numb general public highly ranks it

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