Apple tops in corporate reputation with higest score in 13 years

Apple tops in corporate reputation with higest score in 13 years
With the highest score achieved by any company in the last 13 years, Apple has found itself on top of the latest Harris survey on corporate reputation. Apple's score actually bucked the negative trend that the public has toward companies in general. The Harris Poll Reputation Quotient study notes that the public image of corporate America is "more tarnished today than a year ago." For example, last year 16 companies scored in the "excellent reputation" range while this year's report only shows half that number with the top designation.

With a score of 85.62, Apple was ahead of Google's 82.82 score. Coca-Cola's 81.99 was good for third place while Amazon was next with a score of  81.92. Rounding out the top five is Kraft Foods with a score of 81.62. With Apple jumping from fifth last year to first, tech firms scored the best overall. Apple scored highest in four out of the six factors used to determine a score, Financial Performance, Products & Services, Vision & Leadership and Workplace Environment. Amazon was on top in Emotional Appeal, while Whole Foods ranked highest in Social Responsibility.

On the bottom were Financial companies and banking. Oil company BP finished dead last with financial firms AIG, Goldman Sachs, Bank of America and JPMogan Chase all battling for the worst score.

source: Harris via AppleInsider



FEATURED VIDEO

64 Comments

1. remixfa

Posts: 14605; Member since: Dec 19, 2008

it shows how ignorant the mass public is. Im sure all the foxconn slave workers would disagree with apple's rankings. I love how its top in "workplace environment". Obviously we are talking about the california offices, not the actual workers 36 hr shift slave cubicles

3. JeffdaBeat unregistered

Question...who would you have placed as number one instead?

16. androidsbiggestfan

Posts: 76; Member since: Aug 09, 2011

Google!

27. JeffdaBeat unregistered

Ask Google how they felt about Net Neutrality when they sided with Verizon?

23. remixfa

Posts: 14605; Member since: Dec 19, 2008

i dunno. i do know, however, that any company that has mass suicides and explosions from improperly built and unventilated factories should not be eligible to be on the list.. period.

26. JeffdaBeat unregistered

Sounds like Foxxcon, not so much Apple.

28. remixfa

Posts: 14605; Member since: Dec 19, 2008

jeff, we have been round about on this merry go round 300 times now. foxcon says that each factory is run differently according to each clients needs and employee rules foxconn says that apple has been happy with them and they have applied with all of APPLES rules for employees foxcon has said that apple-foxcon plants are the worst of the worst as far as working conditions. ALL suicides and explosions have happened at apple-foxconn plants in the last year or 2. While SJ was alive, Cook was fully in charge of contracts and conditions between manufacturing partners and worked closely with foxconn. foxconn's CEO called his employees "animals". Other than the recent mass suicide threat for better working conditions at the Xbox plant, there has been no major issues (outside of china's normally bad human rights violations) at non apple plants. Be an apple fan all you want, but for god sakes.. be an honest one.

32. remixfa

Posts: 14605; Member since: Dec 19, 2008

and even if none of that were true.. which it completely is. Apple pays foxconn billions a year to make their products. By turning a blind eye, they are encouraging it. And no matter how you slice it, they are just as responsible. The plantation owner is just as culpable for slave treatment as the plantation hands that abuse them.

58. Stoli89

Posts: 333; Member since: Jun 28, 2010

Having worked in supply chain for a large multi-national, I find it hard to believe Apple doesn't have significant influence over the products it has contract manufactured. Policy alone does not create action...Apple's apparent processes (or lack thereof), and how it intereacts with its TPM's, leaves a rather bad impression on the management at Cupertino. If Apple spends half as much on improving its associated labor practices in Asia as it does on spinning this PR nightmare into something that can be managed...its TPMs' workers have a glimmer of hope.

36. maier9900

Posts: 272; Member since: Dec 17, 2011

You're soooooo smart !

40. remixfa

Posts: 14605; Member since: Dec 19, 2008

i love how everyone is thumbing me down for calling apple and foxconn out continually on their human rights violations. bunch of fools, really. lol

46. paulyyd

Posts: 340; Member since: Jan 08, 2011

bro can you just shut your mouth? lol no one cares, GDI garbage

50. remixfa

Posts: 14605; Member since: Dec 19, 2008

absolutely not. shut your eyes. if you dont mind the blood on your phone, go for it. I do. And i sure as hell am not going to "shut my mouth" about it to placate someone on the internet's mental deniability about it.

47. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

its probably because apple is not the only major bussiness to have these kind human rights voilations

52. remixfa

Posts: 14605; Member since: Dec 19, 2008

and how many other businesses that have to do with cell phones have these constant human rights issues? its amazing i see all these people blindly defending a company that doesnt give a rats ass about them, yet when put to the task of actually naming and showing proof of all these other cell phone companies... i get nothing but crickets and thumbs down. show me some articles detailing all the explosions and suicides at samsung, HTC, or any other cell phone plant. you cant. its not an "everyone problem", in the cell phone world, its an "apple only problem". "bad working conditions" are an everyone problem. "working conditions so bad that suicide seems like the best option" and "factories so poorly built they dont even install ventillation and then explode" are an apple only issue. take your blinders off. just because you like a product doesnt mean you have to blindly defend a company no matter how wrong they are.

4. cybervlad81

Posts: 89; Member since: Apr 04, 2011

I'm not a fan of Apple, but what this shows is how powerful of a marketing division apple has. I have to give Apple it's due respect in being able to sell itself. The Apple name seems to be more the product than the devices. Because they market themselves the product must be good... whether it is or not, that's the perception. For the maybe 10% that know better, its just a matter of what OS you personally like better. I choose Android, but that is my choice.

14. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

Just out of curiousity, have you realized half of our clothes or shoes are made in similar environments? If you own a pair of any high end foot apparel, then I would truly re think your statement.

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

good thing im not dumb enough to buy $100+ shoes. :)

29. MobileCaseReview

Posts: 242; Member since: Feb 10, 2012

LOL to each their own with apparel and their needs.

33. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, no one "needs" $100+ shoes. we keep getting needs and wants mixed up.

21. dreammixer

Posts: 81; Member since: Feb 10, 2012

Shows how ignorant you are. Chinese factories are not run by Apple

55. maier9900

Posts: 272; Member since: Dec 17, 2011

you are CORRECT !

60. remixfa

Posts: 14605; Member since: Dec 19, 2008

you are both wrong.

2. andro.

Posts: 1999; Member since: Sep 16, 2011

It just goes to show how stupid much of the general public is. Apple has made a fortune preying on this very public ignorance and stupidity,literally uses slaves to manufacturer Its phones,then when the phones are faulty they deny the faults then tell their users where to go and stop holding a phone wrong.Apple sues and company which has better products. despite all this the numb general public highly ranks it

7. JeffdaBeat unregistered

I mean, you could literally say the same thing about most American companies, but that doesn't stop you from buying their products. Name a manufacturer for cellphones or smartphones and I bet you those products were made the same way the iPhone was. I say the same thing about your clothes or your gym shoes. You can't just be angry at Apple. But with all the angry you seem to have, I have to ask what are you doing to stop this other than posting on a message board? Have you written a letter or shot an email off to your congress person? Protested? Action, not complaining, is how you make change.

20. stealthd unregistered

Hey you keep your logic and reason to yourself, pal

34. remixfa

Posts: 14605; Member since: Dec 19, 2008

ok, name me 3 major american companies that had suicides at their plants in the last 2 years related to horrid working conditions. Go for it.

48. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

dude you have probably never heared of any other company having horrible working conditions an mass suicides because they dont get as much press as apple does.

49. JeffdaBeat unregistered

We still manufacturer in the United States? There's your first problem...

51. remixfa

Posts: 14605; Member since: Dec 19, 2008

your avoiding the question. I didnt say they had to be manufactured IN the US, just that they had to be US companies and we do. samsung, qualcomm, and texas instruments all manufacture in the US.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.