Apple to announce new devices next week, on October 27th


After Apple unveiled its two most important products for the year - the new iPhone 7 and iPhone 7 Plus - the company is planning to hold another big event to announce new devices in another category: its Mac desktop and laptop lineup.

Technology blog Recode reports that Apple will hold its second fall event next week, on Thursday, October 27th, two days after the company reveals its quarterly financial results.

So what can we expect Apple to show us on October 27th?

Unfortunately, no mobile products are due for an upgrade or a new announcement. This will likely be an all Mac event, and one that's long been expected: Apple has not upgraded its Macs since 2015. And while these days the overwhelming majority of Apple's money comes from the iPhone, the Mac has proven to be resilient and popular contrary to expectations of it being slowly cannibalized by the iPad lineup.

In particular, the new hardware to expect on October 27th includes an upgraded Macbook Pro that is now expected to feature a thinner chassis, larger trackpad and a secondary display with custom shortcuts in lieu of the standard function keys of before. A new professional iMac is also expected to be unveiled, and Apple will also refresh its Macbook Air series, its cheapest laptops starting at $900. 

For the curious ones, here's when Apple announced its mobile products earlier this year:

source: Recode, Bloomberg

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12 Comments

1. dufis

Posts: 79; Member since: Jun 27, 2014

ikiler coming

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

MacBook Pro = Excellent productivity laptop MacBook Air = Excellent portable yet decently powered laptop non-Pro/Air Macbook = Overpriced piece of crap

3. vincelongman

Posts: 5750; Member since: Feb 10, 2013

Hopefully I'm wrong, but I'm pretty sure be wont a new MacBook Air since it makes the MacBook less attractive If so, RIP MacBook Air I hope they at least fix the MacBook's throttling and give it more ports, in particular a Thunderbolt 3 port

8. willywanta

Posts: 502; Member since: Jun 04, 2014

The first time apple announced the new macbook, i felt something was wrong. A macbook should not be a high end laptop. It should have been an entry level mac. Look at the white macbook. It was beautiful, decently powered, and relatively affordable. Macbook air is one level above it, and on top sits the macbook pro. Now the macbook is an overpriced, and ok-powered laptop. It is as ultraportable as a macbook air.

4. Papa_Ji

Posts: 878; Member since: Jun 27, 2016

Dude, I fell off my chair laughing while reading your comment... MacBook = Excellent productivity....

5. bucky

Posts: 3795; Member since: Sep 30, 2009

Why is that?

7. willywanta

Posts: 502; Member since: Jun 04, 2014

all of them = overpriced

9. Unordinary unregistered

The air is so hideous though. I hope it gets discontinued and the MacBook takes its place, with upgraded internals.

11. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

yeah, I'm with the macbook in terms of looks, but that core-M processor kills it, I hope they make some new cooling tech to fit at least an i3 in it.

12. Unordinary unregistered

Im havig no issues with it for school work, projects, photography and graphic design. I use my windows desktop for all my other stuff / main post processing

10. krystian

Posts: 423; Member since: Mar 16, 2016

If you compare all the new premium win10 laptops out these days which are thinner than macs, better looking and packed with specs, they are way cheaper than the 2015 versions of macs. So as far as prices go, they all have a higher price point. With iphones I can understand as it uses their own unique chips, but mac parts are all from other vendors everyone in the industry uses. I mean is the OS really worth that much? My guess is there's ways to get the OS running on other laptops,at least in a virtual environment.

6. hwb01

Posts: 355; Member since: Apr 17, 2014

Possibly a new iPad Mini? There hasn't been one of those this year

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