Apple store goes down ahead of the iPhone X announcement

One of the biggest product launch events in a decade is happening later today — Apple will be releasing its anniversary edition iPhone X, along with two regular models — the iPhone 8 and iPhone 8 Plus — and a whole bunch of other stuff. So it's fair to say we're in for an exciting ride.

And even though a disturbingly high amount of information leaked beforehand, the event itself is still right on track. And as proof of that, the company has now taken its online store down to prepare for all the new products.

This is regular practice for the company — we last saw it just three months ago when the new iPad models were announced, but it's been a longstanding practice for the company since it ensures a premature publishing of a product's listing won't spoil the announcement.

And while this may be bad news for the few poor souls who have for whatever reason decided to buy an Apple product online today, they can rest assured that the store will be back online later today. The keynote starts at 10 AM PT/1 PM ET, and will probably go on for about an hour and a half (but don't quote us on that one), and we imagine the store will go back online soon after.

source: Apple via TechnoBuffalo



1. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

I'm looking forward to all the awesome new devices that will soon be available from Apple!

2. Scott93274

Posts: 6042; Member since: Aug 06, 2013

Not me, but I'm excited about their stocks going up. lol. You should buy two of everything!

5. Rampage_Taco

Posts: 1114; Member since: Jan 17, 2017

buy something for the entire family, your friends, and the nice neighbors, you know what buy something for the bad neighbors too, they'll become good neighbors after. It's an investment ;)

6. Scott93274

Posts: 6042; Member since: Aug 06, 2013

LOL! I like the way you think!

9. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

LOL! Two Apple trolls masquerading as shareholders.

10. Scott93274

Posts: 6042; Member since: Aug 06, 2013

lol, How am I trolling? Did I say Apple sucks? Android is the best? You're stupid for going with a fruit company? No, I did not. I simply said "Not me" in response to your statement about you being excited about their next product. I did not belittle you, I did not mock the brand that you are overly sensitive about. And also, I do have stock in Apple, it's part of my 401K portfolio so you can stop making false assumptions about things you know nothing about. And stop getting butt hurt over a simple joke asking you to buy two of everything. It was a harmless joke, but I guess I should have known better than to type it in response to someone who has a history of being excessively unbalanced.

11. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

scotty you got called for being the troll you are, your backtracking and giving me some BS info about your 401K can't save you.

12. Scott93274

Posts: 6042; Member since: Aug 06, 2013

Oh, my, God, is it actually possible for anyone to be as stupid as you are right now? At absolutely no point had I trolled in my original statement, at no point did I ever backtrack, at no point did I ever contradict myself, and at no point did you make any valid, truthful statement to counter my own.

7. gigicoaste

Posts: 466; Member since: Feb 21, 2016

Let's make the world better. He should buy one for any poor kid in 3rd world countries!! Like this Apple can bring a smile on their faces and the great company will flourish!

3. libra89

Posts: 2338; Member since: Apr 15, 2016

I'm going to be poking around the site to see what has disappeared.

8. gigicoaste

Posts: 466; Member since: Feb 21, 2016

Each year, Apple shop goes in maintenance, each year "gadget/tech sites" are making a great article about astonishing event.. updating the website.. because.. why not?? And people in tears of happiness were dancing on the streets waiting the almighty to open the gates of heaven giving them once more the opportunity to grow in the eyes of their friends! Peace and love all around you since apple comes to town, feels like Christmas.. it's a PA fairytale.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless