Apple should stop making iPhone cases

This article may contain personal views and opinion from the author.

I recently spent some quality time with Apple's official Silicone, Leather, and Folio cases for the iPhone XS, as well as a whole bunch of other models from different case making brands, and you know what? This is the conclusion I reached:

Also, yeah, that's my definition of quality time these days. I know I should seek help, thank you very much.

Back to the subject of cases: you can read/watch the whole review here, but I thought we should take a few minutes to discuss the poor choices the company has made with regards to what's probably the first accessory customers buy immediately after getting a new iPhone.

Phone cases are crazy popular accessories, and Apple knows that. That's why it sells iPhone cases of its own, and we can be certain that many customers opt to get their cases directly from Apple, because... why go to a different place?

ALSO WATCH: The ultimate iPhone XS and XS Max cases review

But this seems to be one area where Apple isn't serving its customers too well. Take the Silicone case, which goes for $39 and comes in a bunch of fun colors. It's a terrible thing. It's slippery in the hand, it has that nasty, rubbery feel to it, and it collects dust and debris from your pocket like it's some sort of precious in-game currency. For 39 bucks? Doesn't sound like great value.

Apple's Leather cases are a much better design, and cost just $10 more than the silicone ones, which makes them a much better choice. These, too, aren't completely up to Apple standards, though, as they make the volume and power buttons very unresponsive. Which, let's all agree, is not a very Apple thing. I saw with the Spigen cases we tested that it's perfectly possible to have button covers that still keep the buttons nice and clicky, so why doesn't Apple have that? Why are its cases ruining the tactility of its phones' buttons?

The Leather Folio case Apple sells is also a pretty bad offender. It's sold for the incredible $99 for the XS, and $129!!! for the XS Max. Seriously, that's daylight robbery for such a crappy product. The leather and stitching are all fine, but the case lacks structure and the front lid is dangling around, as there is no mechanism to hold it in place. That's the best you could come up with, Apple? You couldn't put a couple of small magnets in there? (Like many third-party, cheaper folio cases do.)

Not even the most hardcore Apple fan should pay $100 for the Leather Folio case.

What to do if you are an Apple fan

If you happen to be an Apple fan, the best thing you can do for both yourself and the company is to not buy any Apple cases. At least that way the company will feel that maybe there's something wrong with these particular products and may revisit them.

Maybe all of the company's resources are channeled into making the next iPhones and Macs, and there's nothing wrong with that. But if they can't afford to care about a particular product in their portfolio, they should just stop selling it. Simple as that. No one wants to wrap their awesome new iPhone in a crappy case that feels bad and works bad.

What would make a perfect Apple case

Just take a look at those exceptionally thin and light Peel and Totallee cases (you can read about them here). That's what Apple's cases should be like! So thin and precise, that it's almost like they become one with the phone – they just look and feel great!

Sure, they're so thin the actual protection would be minimal, but then again, practicality clearly isn't a priority for Apple. If it was, it's newer iPhones wouldn't have been all glass and so easy to break (and so incredibly costly to repair). So, I say something as thin as the Peel case would be the perfect Apple case. At least you won't have to worry about scratches every time you leave your phone on a table (or on the floor in the bathroom).

In a world with so few companies that truly live up to their ideals of impeccable products and relentless customer service, there is no place for crappy Apple cases.

As a matter of fact, products like the current Apple cases, the new Smart Keyboard case for the iPad Pro, and, yes, the Magic Mouse for Mac computers, should not be part of Apple's line-up, due to severe design and technical issues. The problem is that such products not only don't complement their primary devices well, they can actually make the overall user experience with those devices worse. And who needs that?

Apple makes terrific phones and bad cases. That's OK. It's comedic, but OK. If it's too busy to learn how to make cases properly, it should just leave that to the massive ecosystem of accessory makers out there, who are already doing a much better job.

Related phones

iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64GB
  • Battery 2659 mAh(20h talk time)
iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64GB
  • Battery 3179 mAh(25h talk time)



1. Rocket

Posts: 730; Member since: Feb 24, 2014

Bashing apple products? You are going to get fired my friend ;)

24. worldpeace

Posts: 3135; Member since: Apr 15, 2016

"Totally worth it" - Rado Maybe

2. phoneguynh

Posts: 33; Member since: Oct 31, 2018

I’ve tried all the apple cases for my XS. The leather case is my day to day case as the other ones I didn’t like.

17. Jrod99

Posts: 781; Member since: Jan 15, 2016

Leather case is really nice and I have no issues with the buttons. They are pricey though. Also bought a Supcase that looks like a UAG case but cheaper. It’s nice also and I’m currently using.


Posts: 952; Member since: Feb 23, 2014

$40 for a clear Jel case from Apple. You have to laugh.

6. redmd

Posts: 1961; Member since: Oct 26, 2011

Aren't gel cases free nowadays with every purchase of a phone?

7. notfair

Posts: 776; Member since: Jan 30, 2017

yeah... but like for 2$ max! not freaking 40$

15. mrochester

Posts: 1043; Member since: Aug 17, 2014

No? Never seen a free gel case with a phone before.

27. Rocket

Posts: 730; Member since: Feb 24, 2014

Oneplus ships their phones with a free tpu case, fyi

4. Valdomero

Posts: 707; Member since: Nov 13, 2012

I have a clear thin case for my X. You make a very honest review, keep it up, hope PA won't fire you.

5. darkkjedii

Posts: 31757; Member since: Feb 05, 2011

Amazon is my go to for cases. Just give me a Spigen for $12, keep those overpriced iCases.

20. KingSam

Posts: 1516; Member since: Mar 13, 2016

Spigen rugged armor or tough armor are my go to. They feel great and offer protection for cheap.

26. darkkjedii

Posts: 31757; Member since: Feb 05, 2011

yes sirrr

8. Donone41

Posts: 246; Member since: Dec 17, 2014

And to they're also charging 50 bucks for these flimsy garbage. What a shame this is.

12. darkkjedii

Posts: 31757; Member since: Feb 05, 2011

Peaceboy boy bought 57 of em.

9. cncrim

Posts: 1590; Member since: Aug 15, 2011

Not that Apple bad but because Since Apple lost Steve Job vision of make great product, instead now Apple had group in charge concentrating maximum profit and minimal quantity. It seem happen with any company once they getting bigger. At the begin of the compaby, very mind concentrates on specialty, then once enough money and getting larger they tend to loose the focus, getting greedy.

11. gamehead unregistered

And phones XD

13. htcisthebest

Posts: 438; Member since: Nov 15, 2011

Well a crappy device deserves a crappy case, right?

16. mrochester

Posts: 1043; Member since: Aug 17, 2014

These are iPhone cases, not cases for Android phones.

19. darkkjedii

Posts: 31757; Member since: Feb 05, 2011

iPhones are not even remotely close to being crap. In fact, they're much closer to being the best overall phone, than they are to being crap. Troll on though.

28. htcisthebest

Posts: 438; Member since: Nov 15, 2011

You are the troll. iPhone sucks and are inferior to Android flagships. Period.

14. L0n3n1nja

Posts: 1603; Member since: Jul 12, 2016

Price gouging is Apples specialty, it's not just the phone cases.

18. stijnvbml

Posts: 78; Member since: Feb 20, 2013

I love the leather Apple design cases, though they make the buttons unresponsive, they feel refined, look stunning (especially after a year) and just feel great. The silicon ones are awful though and the Folio case is just not good and outrageously expensive.

21. ShadowWarrior

Posts: 170; Member since: Aug 08, 2017

I like UAG and Spigen cases the best. Apple cases just look good design wise (specifically the leather ones)

22. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Because Apple is all about selling you the cheapest they think you will buy at a high price. I only buy Spigen for any phone. Many Android phones come with a cheap hard back cover that is probably better. I'm using a dbrand skin, but I slap a case on when I go out. But in the house I remove it. I like feeling the phone sometimes.

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