Apple said to be adding 500,000 new iTunes accounts every day, revenue still impressive
posted by Michael H. / Jun 15, 2013, 11:45 AM
Assuming this is true, and Apple can keep up the pace, iTunes should hit 675 million users by the end of the year. What's probably more impressive though is that the revenue per user rates haven't dropped all that much. According to Asymco, back in 2009 when iTunes only had 100 million users, the average yearly gross revenue per user was somewhere around $73. Now, despite having nearly 6 times as many users, that number has dropped to about $39 per year per user.
Unfortunately, we can't really put these numbers in much context, because neither Google nor Microsoft release similar statistics for Google Play or the Windows/Windows Phone Store.
Posts: 1106; Member since: Feb 23, 2012
Thats quite impressive indeed.
posted on Jun 15, 2013, 1:22 PM 2
Posts: 2383; Member since: Jul 18, 2010
Apple comes off as pretty effeminate (especially looking at iOS 7) so I treat their statements the way I would treat a girl's: "The 3X rule" Girls always try to make themselves 3x more appealing in their statements. If they say they've only slept with 5 guys, it's actually 15. If they say they've lost 30 pounds on their new diet, it's only been 10. Same math applies here. Why? Factor in multiple accounts in the same household. A family will have most likely have multiple iDevices but it's still Mom and/or Dad footing the bill. My household counts for two accounts itself. My gf has an account, her daughter has an account... it's still all my gf's money.
posted on Jun 15, 2013, 4:29 PM 1
Posts: 2610; Member since: Jan 25, 2009
I think we would expect the daughter and the mother to have different tastes in music, applications, books, etc. so it doesn't matter who's ultimately paying the bill. All that matters is how much stuff is being purchased per account.
posted on Jun 16, 2013, 4:46 AM 0
Posts: 40; Member since: Mar 28, 2013
Being skeptical here... Number of accounts does not equates number of actual user. For example, any individual can create two accounts (e.g. user12 and user34). Number of device activation per day matter more...
posted on Jun 15, 2013, 6:32 PM 2
Posts: 2236; Member since: Jun 14, 2013
I have over 175 separate devices listed in my Play Store account. Is each one a "device activation"? I've owned a lot of Android devices, but nowhere near that many. I know I'm not the only crack flasher out there, so I am curious to know. Do activations take into account the secondary market?
posted on Jun 16, 2013, 1:29 AM 0
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