Apple renames its stores to just 'Apple' to put people's hearts in the right place

The Apple Store has always been more than just a store. It's a shiny, sqeaky clean place for folks to hang out, interact with sleek Apple products, use the free Wi-Fi, grab a coffee, and have a jolly good time. It makes sense that Apple would like its retail outlets to be known as more than just "stores," given that buying an iPhone or a Mac is just one of the many things one can do inside them. Hence, it's began with a new branding that puts things in the right place.

All of Apple's store pages now refer to outlets by names like "Apple Union Square" and "Apple Valley Fair," dropping the "store" part completely. It's a fairly recent change that's began somewhere in the last week. Moreover, Apple sent a memo to its retail employees to let them know the "store" branding is gradually being done with, removed from both online and offline locations.

With places like Apple Union Square featuring activities like an outdoor plaza with musical performances and a video wall showcasing the art of aspiring artists, photographers, and musicians as part of year-round programs, events, and classes, the new branding is certainly more appropriate. It also won't make a world of difference to customers, who have been referring to Apple stores as simply 'Apple' for a long time.

source: MacRumors



1. phonehome

Posts: 812; Member since: Dec 19, 2014

So now it's just going to "the Apple"? Strange, but maybe brilliant. Time will tell.

2. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Nope, just "Apple". :D I think it's trendy and modern, no big difference really but just a little more slick. Now if only they'd design the iPhone 7 the same way...

3. palmguy

Posts: 986; Member since: Mar 22, 2011

I'm going to the grocery store to get an Apple. :-D

4. ibend

Posts: 6747; Member since: Sep 30, 2014

Apple's best innovation this year...

5. Back_from_beyond

Posts: 1459; Member since: Sep 04, 2015

Clearly written by someone who's madly in love with Apple

6. rocketman1

Posts: 99; Member since: May 07, 2016

Redesigned. Reengineered, Re-everythinged. Just amazing . Wonderful spectacular! What innovation. Fart.. Meh

7. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Like your post huh?

11. willywanta

Posts: 502; Member since: Jun 04, 2014

it's magical. Reinvented top to bottom. It will revolutionise the concept of shopping venue in the entire world. *fart too

8. Fona13A unregistered

Name too vague. Took a trip to Manhattan instead.

10. lyndon420

Posts: 6867; Member since: Jul 11, 2012 this just changes everything.

12. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Apple simplified the smartphone. They aren't strange when it comes to overly simplifying stuff that would seem pretty normal to us.

13. TBomb

Posts: 1650; Member since: Dec 28, 2012

A marketing company selling tech... they can change the name all they want, won't make their products better, but it will affect their sales.

14. aegislash

Posts: 1528; Member since: Jan 27, 2015

You mean their sales that put all other companies to shame?

15. JC557

Posts: 1925; Member since: Dec 07, 2011

I'm going to Apple in the Big Apple...

16. ColinW

Posts: 413; Member since: Jun 04, 2014

Changing the store name will not improve its products. Improving iPhone design and providing features others take for granted would be better. Bringing the Mac lines into 2016/2017 would be better. Improving the ever decreasing software standards would be better. How much does Apple pay its people to come up with something so pathetic when there is so many other things they could do to improve Apples products?

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