Apple marketing chief Phil Schiller says Android's Face ID attempts will "all stink"

Apple marketing chief Phil Schiller says Android's Face ID attempts will
Apple has raised the bar for smartphones with the debut of Face ID on the Apple iPhone X. And that means that we are bound to see Android manufacturers start offering competing versions of the feature. But as far as Apple marketing chief Phil Schiller is concerned, there is no competition. When talking recently to Dutch website Bright.nl about Face ID, the Apple executive gave a three word review of upcoming facial recognition systems for Android devices. "They all stink," Schiller said succinctly.

Schiller, whose second tour at Apple started in April 1997, says that the Android versions of facial recognition won't work in the same way that Face ID works. He also pointed out all of the capabilities that Apple has asked the home button on the iPhone to do over the years, such as unlock the phone using Touch ID, verify identity with Apple Pay, activate Siri, switch between open apps, and close them. Face ID, he notes, had to replace all of these functions. The facial recognition system will verify the user's identity for Apple Pay, and by unlocking the handset, it allows the user to employ the gestures required to do all of the things that the iPhone home button used to do.


We should see Android manufacturers start offering their own versions of Face ID sometime next year. At that time, we'll be able to better judge Schiller's ability as a reviewer. Somehow, we think that he is lacking the one quality that good reviewers need to have in order to make an honest evaluation. That would be impartiality.

source: Bright.nl (translated) via RedmondPie

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166 Comments

1. TheNeighbor

Posts: 368; Member since: Nov 15, 2013

Right. As if Face ID is so perfect... /S Iris scanner unlock FTW. I just press the power button and no need to swipe up. My iris is unique to myself, even if I had a twin.

15. Xilam unregistered

Phil Shiller is absolutely right - when Apple adds a feature (either hardware or software) it is supported by hundreds of 3rd party devs, infrastructure and easily adopted by users because of vast and instant update availability - android lacks all of these virtues. So by the time android has implemented to the time wide spectrum of users are aware - will take years - by then Face ID will be leaps and bounds ahead just like Touch ID was. Hate it all you want - but history has shown this before.

17. Peacetoall unregistered

apple face Id is so perfect that it even failed during the demonstration. lel

37. BLUEBLASTER

Posts: 913; Member since: Feb 23, 2014

Cause he was using it wrong and didn't have any courage!

59. Nopers unregistered

Omg yeah everyone remember the one time it failed in the demo with beta software? Oh yeah hahaha so funny. Seriously. You could mention how it doesn’t work well in some lighting conditions but you go straight for the one time it didn’t actually fail because it was disabled.

66. Peacetoall unregistered

Omg not just apple their users also play blame game. pathetic

67. Phullofphil

Posts: 1747; Member since: Feb 10, 2009

Because to many people had messed with it before he went up it had reverted to the passcode like it’s suposed to do. It works every time for me unless it’s dirty

77. Subie

Posts: 2295; Member since: Aug 01, 2015

So why did it take him two attempts before it asked for his passcode? I'm not buying Apple's spin doctor excuse on what happened during the demo.

118. tedkord

Posts: 17131; Member since: Jun 17, 2009

Keep trying to tense history. The first time he tried, it went back to the lock screen, it didn't ask for a passcode. It failed, and it didn't matter how many times people try to obfuscate that, it remains a fact.

27. dimas

Posts: 3288; Member since: Jul 22, 2014

I treat face id like an appendix. I'd rather see android manufacturers focus more on resurrecting ir blaster, batteries and cameras than cram up features that I won't use at all.

40. Back_from_beyond

Posts: 1195; Member since: Sep 04, 2015

You mean the Touch ID that Motorola was going to use earlier than Apple, so to keep it from happening Apple bought the company behind it and cancelled any deals made with other parties. Touch ID that was so slow initially that using a passcode was quicker to enter, that Touch ID? Face ID isn't all Apple made it out to be either, Huawei recently demonstrated their take on it and it's far better. Samsung is rumored to bring its own version out soon. LG has an advanced iris scanner in the works from their former defense subsidiary. So they're feeling the heat at Apple and just don't wanna be beaten at their own game. This is just Phil Schiller on the defensive, a whiny sad act of a man.

49. sgodsell

Posts: 6843; Member since: Mar 16, 2013

If you care to look at FaceID, then you would know that LG is the major component supplier to Apples FaceID. But hey let's pump up Apple all the time, while kicking down Android and the other OEMs to pump up Apple. What a typical sheep. So far Qualcomm is the only OEM to show off a 3D finger print scanner that uses ultrasound. It can still scan your finger if it's wet or while you are wearing thin gloves. It was suppose to work under screens and even thin aluminum metal backing of smartphones. This is one of the reasons why I hope Qualcomm is not purchased by Broadcom. That and Apple owns Qualcomm a lot of money still.

54. midan

Posts: 2575; Member since: Oct 09, 2017

"Touch ID that was so slow initially that using a passcode was quicker to enter" What nonsense you are talking about, you have to have super heroes skills because using touch ID actually opened your phone faster even without password, that's why it was instant hit, you wanted to use unlock security because it was so fast, before touch ID i didn't use any kind of security pass.

79. Back_from_beyond

Posts: 1195; Member since: Sep 04, 2015

Just because you couldn't, doesn't mean anyone else couldn't either. Touch ID initially took 2-3 seconds to unlock the iPhone, I could enter my 4 digit faster than it unlocked an iPhone. LG's knock code was quicker too.

146. midan

Posts: 2575; Member since: Oct 09, 2017

you clearly are wrong, from the start it took around 1 sec, here's video if you don't believehttps://www.youtube.com/watch?v=2JkAh2xdnTM Also you didn't even need to wait that, because even when your screen was off you could just press the homebutton. So for sure you didn't use passcode faster.

68. Phullofphil

Posts: 1747; Member since: Feb 10, 2009

Complete nonsense. Apple does not really invent any of the tech. They don’t even build it. They design. Face ID is almost exactly what they said. They are not feeling the heat unless it’s from the normal stress that there is to put out new products that are best for customers. They are doing great and make tons of money doing it. Phil is not doing anything but being prideful of his company he works for. That part is not good but he seems pretty confident. I wonder what or if he knows somthing to feel confident

43. tedkord

Posts: 17131; Member since: Jun 17, 2009

Phil the Shill is wrong as always. But it's tough to tell the last five or so years, because during that time Apple has just been copying features from Android. But, since FaceID on the iPhone is pretty bad itself, his comment is meaningless in the first place.

64. cmdacos

Posts: 3872; Member since: Nov 01, 2016

Apple's marketing engine is now outpacing reality. You could see it coming...

71. Phullofphil

Posts: 1747; Member since: Feb 10, 2009

Marketing engine. Really. Reality is when apple comes out with sales figures. Anything else is speculation at best.

75. cmdacos

Posts: 3872; Member since: Nov 01, 2016

No one questions their sales muffin... 80% of Apple users don't know tech and so Apple is the perfect platform for them. Back to the original discussion, faceid has far too many shortfalls to be declared the pinnacle. In practice a quality iris scan is more secure. A child, twin etc is not getting in on my iris scan. Hopefully android won't copy the half baked solution Apple has.

100. Phullofphil

Posts: 1747; Member since: Feb 10, 2009

80% more like 90% but really 90% of all people don’t know anything about tech. If you were so technically sound you would know that either phone is as technical as you want it to be. All you have to do is dig deeper. There is not one person at my work that is as technical as I am about smartphones and 99percent can barely say they know that much at all about what there phone can do. For me it’s not about what it can do but what can it do without having to do a bunch of crap first. iOS is great at that and so is android.

150. alanrey

Posts: 5; Member since: Sep 16, 2016

why do people always say that iphone user dont know tech? you even say its 80%. how about the people i always see that uses android; street peddlers, sweepers, who doesnt care about tech. isn't it the goal from the start to make all tech easy to use. iphone and ios being easy to use make them a polished platform that makes them technologically advanced. you dont want to send sms using command prompt do you?

119. tedkord

Posts: 17131; Member since: Jun 17, 2009

Sales figures have zero to do with the point of the article, or the reality that FaceID had been hit or miss, right from the initial demo onstage.

70. Phullofphil

Posts: 1747; Member since: Feb 10, 2009

You have no idea what your talking about.

120. tedkord

Posts: 17131; Member since: Jun 17, 2009

I do, because I've been observing the world from outside the RDF.

163. srgonu

Posts: 508; Member since: Feb 13, 2012

Yeah... Leaps and bounds ahead just like Siri and ios maps. You are a fortune teller man. :)

72. lyndon420

Posts: 6494; Member since: Jul 11, 2012

My passcode is unique as well...and I'm not sacrificing my biometric privacy every time I unlock my phone.

88. RoyalMike unregistered

With Samsung s8/Note 8 we can also click the under display always on 3d touch home button like a real home button while looking at the display and the phone will be unlocked by the iris giving an impression of under display fingerprint sensor, thanks to Samsung for keeping the overall experience exactly the same with on screen buttons by providing a real clickable home button under display which acts just like a real physical home button.. With iPhone x,, well keep swiping..

110. Allday28

Posts: 330; Member since: Nov 19, 2010

If it’s so good why don’t they use it to access Samsung pay? Because it’s not secure enough!

121. tedkord

Posts: 17131; Member since: Jun 17, 2009

True, and unlike Apple, they aren't willing to sacrifice the security of Pay.

* Some comments have been hidden, because they don't meet the discussions rules.

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