Apple is most popular electronics brand among youths, says poll

Apple is most popular electronics brand among youths, says poll
In a new poll recently conducted by Harris Interactive, Apple is the most popular electronics brand in most categories, with the exception of gaming, among America’s youth population ages 13-24.

Harris Interactive is a market research firm that considered a few factors when conducting the poll. The factors that they used to judge the popularity of each brand were familiarity, interest in buying and quality. Apple was put up against other well-known brands such as Sony, Samsung and HTC.

The Apple iPad 2 beat out the Motorola Xoom in the tablet category while the iPhone beat out various Android devices from Samsung and HTC. Apple also had the edge as far as computers go, beating out both Sony and HP.

Where Apple doesn’t even come close to being the most popular is gaming. While iOS provides some nice mobile gaming it still can’t compete with the likes of the Nintendo Wii, the Sony PlayStation 3 and the Nintendo DS. Those were the top three vote getters according to Harris Interactive.

Apple’s popularity has never really been in question so all this study did really was confirm what was pretty obvious. Of course it isn’t the most popular among everybody and never will be. Tell us what you think about this study in the comments below.

source: Electronista



55. applesale

Posts: 2; Member since: Nov 15, 2010

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52. ivanko34

Posts: 617; Member since: Sep 04, 2011

Cool prison. Marketing from apple is working fine

51. Packer29

Posts: 56; Member since: Sep 10, 2011

Apple has set the standard for quality and it works well for kids and adults the iphone is still the top smartphone period!!!!

49. bigboss

Posts: 80; Member since: Oct 26, 2011

Apple should now try to sue toy companies too. They may pose a threat to its #1 position as toy maker ! :-D

48. bigboss

Posts: 80; Member since: Oct 26, 2011

Popular among the inexperienced fools not among the experienced people !

47. breathlesstao unregistered

Congrats crapple, for being kids's #1 toys. Great achievement! ^^

32. Slammer

Posts: 1515; Member since: Jun 03, 2010

I had this very same discussion three months ago at a seminar of trends. The younger generation hold the cards in creating popular trends. In particular, they are heavily influenced by not only their peers, but also of acclimation. The ipod has been a familiar product amoungst the age group mentioned above. Human nature dictates the proof of someone to become perpetual in purchasing products we are used to. Example: Many automobile owners that own a certain brand of vehicle, will purchase the same brand again as long as they have good luck with it. They are used to this brand and feel "Comfortable" with this product. I have argued that Juniors and Seniors in High School are the start of trends that carry on throughout College. Collegiates are in the bracket of highest percentage of trend holders. While the age bracket given is generalizing a large portion of the youth, I would surmise that the 20-24 year olds, hold the highest percentage of the youth market. Apple is extremely popular with college students. In observing the products being used on a campus, most are macbooks or iphones. Accessibility to such products is also most evident. Campus stores or kiosks, almost always parley Apple products and accessories making it an easy choice for convenience. To reiterate on my observations, the argument of Apple currently holding popularity in these groups, is slowly changing. As the generation of 20 and under are now using Android more, this will most likely carry over to college years starting a new trend. John B.

31. jldleo

Posts: 38; Member since: Aug 09, 2011

"Apple’s popularity has never really been in question so all this study did really was confirm what was pretty obvious. Of course it isn’t the most popular among everybody and never will be. Tell us what you think about this study in the comments below." SO WHAT...

36. snowgator

Posts: 3630; Member since: Jan 19, 2011

Really, jldleo? So, all the reports I have heard of Apple getting stale may be wrong. Apple still is a very powerful name among the "trend setter" crowd. Now, Android offers very specific offerings- HTC, Samsung and the whole crowd can tailor a device to an age group or even gender. So this survey just shows that Android makers need to work a little harder to get their products on the same name recognition level. It is actually a really, really important point. Apple still has a huge advantage in built in product association. That is huge.

30. TMobile-iSheep

Posts: 1; Member since: Oct 04, 2011

Apple is popular among youths. There is no doubt about that. And youths are usually grouped together in that 13-25 demographic. Young adults have the capabilities of buying power and Apple simply has superior marketing skills. They market their products extremely well, and have a nicely well-rounded product. No they aren't very good for gaming. But that doesn't mean I enjoy Angry Birds any less on an iPhone. Just means I don't wanna play MW2 on anything but an XBox 360. iPhone games are meant for iPhone, and console games are meant for console.Simple, linear games are good on that OS because that is what iOS is meant for. It's a minimalist, linear, easy-to-use OS meant for everyone. So no it's not the best. But it does its job just fine for millions of people.

42. andro.

Posts: 1999; Member since: Sep 16, 2011

Apple releases flashy ads to the general public each year with each so called 'new' iphone stating "wow this is cool" "ooooh you love this" "this changes everything again" to try make their devices appeal to their prime buyers which indeed as phonearena have said in an article here is teenage age group,the young who simply buy iphones to look cool,trendy,flash and in the most basic needs seem to 'fit in with their friends'. Most know nothing of the phone just its cool,most would call a sony mp3 walkman an ipod and wouldn't know the difference. Unfortunately for all others Apple is very astute at taking maximum advantage of these vulnerabilities in their market age group and with patent absurdness will try to ensure only their way will survive in the market

28. networkdood

Posts: 6330; Member since: Mar 31, 2010

Iphones are popular with high school kiddies and women. Just like McDonald's is.

27. Dwoogs

Posts: 20; Member since: Oct 18, 2011

For an Android fan seeing the Apple (competition) do well is not all bad. It does push innovation. It causes Android (if it really wants to contend) to push the envelope and develop new and excited things and vice versa. Which in the end we, as in all of us as consumers, win. Why people bash one phone or the other is odd.

53. Soulmanager11

Posts: 26; Member since: May 04, 2011

+1,000,000,000 infinite

20. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, this was kind of a "no duh." In computers, what brand gets pushed to kids? In MP3 players, what brand gets pushed? In phones, same thing.

19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Apple needs to get in the game industry. Im not an Applehead, but I think they could shake things up in a positive way, no more of this $60 for a new game crap.

40. EclipseGSX

Posts: 1778; Member since: Oct 18, 2011

right they would only charge about $100 for a new game, because iSheep would pay for it

50. Scuba_Steve

Posts: 79; Member since: Oct 16, 2011

Highly disagree, I don't see Apple producing any large console or anything great game wise. Even the iMac sucks at playing games. They would be starting too late in the game to come out with something. Also as soon as they got into games, they would be trying to control the market which is my worst nightmare for the gaming community.

18. bbblader

Posts: 590; Member since: Oct 24, 2011

we symbian and android fans dont have much in common but the 2 main things are that we know apple is s**t and that both symbian and android are 50 times better than ios

38. tomast

Posts: 50; Member since: Oct 16, 2011

im not hating or anything but is't symbian dead?

46. bbblader

Posts: 590; Member since: Oct 24, 2011

it got a little features from android and came back to life but android is still better

14. InspectorGadget80 unregistered

They even call Mp3 players with out the APPLE logo Ipods which is kinda dumb.

35. snowgator

Posts: 3630; Member since: Jan 19, 2011

Sorta like everyone I know calling soda "coke". Coke has become so associated with the brown bubly stuff, I hear people saying "You want a coke?", and than telling me they want a Dr. Pepper or something. iPod's are now more common a name than MP3's are.

5. bbblader

Posts: 590; Member since: Oct 24, 2011

wow im 13 and i sertainly agree apple is the most popular in electronics but in the category it fails as a electronics company iphones are s**t and most people dont realise it android ics>symbian belle>android 2.4.5>ios polls never lie but this poll is about popularity not about popularity and how good the company is because most of us know that its s**t so is its prices

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

polls never lie.. lol 86% of polls disagree with you. while 34% agree. :)

7. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Hey kudos to you for not being brainwashed my Apple's bogus marketing propaganda. It's refreshing to see a 13 year old with some common sense, someone who is not a follower! Thumbs up for you!

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

no.. thumbs up for you, big guy :) lol

11. taco50

Posts: 5506; Member since: Oct 08, 2009

Oh look the fandroids are excited someone agreed with them.

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

oh look, the board troll.. trolling. amazing.

17. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Do you remember the Troll dolls with the crazy hair & big eyes? I wonder what color taco50's hair is? You know since he is the king iSheep troll! Maybe it resembles rainbow colors. lol Wow that was like in the early to mid 90's when those Troll dolls were popular! lol

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