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Apple is committed to excellence, looking forward, says Tim Cook

Posted: , by Victor H.

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Apple is committed to excellence, looking forward, says Tim Cook
Tim Cook spoke at the Goldman Sachs Technology Conference yesterday for the first time as head of Apple, and while there were no new announcements or any other breath-taking unveilings, Cook had plenty of interesting things to say about how Apple works as a company and what are some of its plans.

Cook took a strong stand for the unique culture of Apple which Steve Jobs built - a company centered around only a few products, and not products that would simply sell well, but such that “can make a significant contribution to society.” That’s the ideology that has brought the iPhone and the iPad, two recent devices that have practically opened up new markets after their launch.

Tim Cook also expressed his deep concern for each and every Apple employee, about employee safety and even education. 

Cook’s composure and focus on the future is best seen in his comments about the historic quarter Apple just had: “37 million is a big number. It was a decent quarter.”

Below you’ll find an excerpt of the interview, explaining how Apple differs from other companies, and for the full interview head to the source link below.

I think the most important part is that second part. ["What are you determined to maintain."] Apple is this unique company, [this] unique culture that you can't replicate. And I'm not going to witness or permit the slow undoing of it because I believe in it so deeply. Steve [Jobs] grilled in all of us over many years that the company should revolve around great products and that we should stay extremely focused on a few things rather than try to do so many that we did nothing well. We should only go into markets where we can make a significant contribution to society — not just sell a lot of products. And so these things along with keeping excellence as an expectation of everything in Apple. These are the things that I focus on because I think that those are the things that make Apple this magical place that really smart people want to work in and sort of do not just their life's work but their life's best work.

There's no better thrill than to look out at audience - I can't see anything because of these lights - look at the audience and see people using iPhones" [And people at the gym using iPods, people at Starbucks using iPads] "These are the things that bring a smile to my face. There's no replacement or substitute for that. And so we're always focused on the future. We don't sit and think about how great things were yesterday. I love that trait because i think it's the thing that drives us all forward. Those are the things I'm holding onto. it's a privelege to be a part of it.

source: MacRumors

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posted on 15 Feb 2012, 03:35 7

1. ilia1986 (unregistered)

If you truly wish to make a contribution to society via great products - give the end-user the same respect that you give your coworkers. Namely - give them freedom. Freedom to customize and tweak and hack and crack and use your product however *they* choose - without any significant limitation whatsoever. Your predecessor - Steve once said that "Apple believes in freedom". Where is that freedom now? Freedom is *not telling people what they can do with their products - but rather *showing* them what they can do - and leaving the rest up to them. That is Freedom. And that is something that your products - save perhaps the Mac line - severely lack.

You want to make products which are easy to use? That's fine. That's everyone's goal. But the key to that is *NOT* restricting the end user - but rather designing an intuitive GUI. The iPad is perhaps the worst offender, since it's essentially IS a PC. A PC without an accessible filesystem, without a file explorer, stripped of countless abilities which exist even on 10 yeal-old XP machines. Restricted to a single place from which one can download applications. And why? Because you believe that the people who will be using your products aren't smart enough to use an Operating System with the degree of freedom of let's say - Android? Come on. You gotta have a bit more faith in humanity than that. Windows 7 has 500 million users world-wide. More than all the iOS devices combined. And it's about 6000 times more complicated to use than iOS.

Either you design capable products - or you design toys. And I'm sorry but a PC which doesn't have an accessible file-system and a file manager is NOT a capable product.

posted on 15 Feb 2012, 10:08

5. solidsnakeduds013 (Posts: 219; Member since: 20 Oct 2010)

So all you want to do is hack and mod your phone. This is why most Android phones get left behind

posted on 15 Feb 2012, 10:36 2

6. ilia1986 (unregistered)

All I want to do is CONTROL my phone. Control what I can do with it and Control where and how I can get content for it. If you do not want the same things - then I am truly sorry for you. If you believe that those who PAY and USE their products don't need to CONTROL them - then you have a very faulty perspective of the basic realities in economics.

No dictatorship - no matter how appealing - will not last. And Apple too shall fall.

posted on 15 Feb 2012, 11:18

7. gallitoking (Posts: 4721; Member since: 17 May 2011)

X-hibit will pimp your phone...

posted on 15 Feb 2012, 11:32 1

9. remixfa (Posts: 14604; Member since: 19 Dec 2008)

ooh ooh.. can i get the big screen and pool coming out of the back of it?? sweet!

posted on 15 Feb 2012, 05:43 4

2. henrickrw (Posts: 408; Member since: 16 Sep 2011)

Correct. Android rules

posted on 15 Feb 2012, 07:13 4

3. remixfa (Posts: 14604; Member since: 19 Dec 2008)

i love how he says "apple employee"... aka "we dont give a damn about anyone that isnt working directly under apple's logo, so all you supplier employees can get your butts back to work!

posted on 15 Feb 2012, 11:19

8. gallitoking (Posts: 4721; Member since: 17 May 2011)

not in Apple's payroll...

posted on 15 Feb 2012, 11:32

10. remixfa (Posts: 14604; Member since: 19 Dec 2008)

they are in apple's payroll gallito. or is foxconn doing all this gratis out of the goodness of their hearts? oi.

posted on 15 Feb 2012, 11:48

11. gallitoking (Posts: 4721; Member since: 17 May 2011)

their tiny paychecks doesn't say Apple.. it says Foxxconn..

posted on 15 Feb 2012, 11:53

12. remixfa (Posts: 14604; Member since: 19 Dec 2008)

foxconn's big paycheck says apple. it is then filtered through foxconn and then a few pennies rain on the slave workers. The money is from apple. Just like government handouts are not really from the government, they are taken from the people through taxes and filtered down. You can launder the money all you want, but apple is the source. And if you want to get even more technical, you are the source of apple's income. YOU chose the working conditions of apple employees by continuing to give them your money so they can get it to foxconn.

posted on 15 Feb 2012, 11:59

13. gallitoking (Posts: 4721; Member since: 17 May 2011)

is like I am speaking to a child... 3rd party suppliers don't get their checks or employee discount/id due to the simple fact... they don't work DIRECTLY.. I know you are still butt hurt about employees condition in another country and want to crucify Apple.. but Foxxconn are suppliers. for many .. I repeat.. many companies.. please don't make it harder on you....

posted on 15 Feb 2012, 12:44

15. remixfa (Posts: 14604; Member since: 19 Dec 2008)

it must be hard being continually wrong to a "child " that happen often to you?

posted on 15 Feb 2012, 12:00

14. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)

And you give money to other companies that use the same Foxconn plants.

posted on 15 Feb 2012, 12:45 1

16. remixfa (Posts: 14604; Member since: 19 Dec 2008)

Samsung makes their phones in house. I go out of my way to avoid foxconn products since learning about it. how about you? or are you stuck on denial and apathy like chicken head?

posted on 15 Feb 2012, 14:04 1

17. gallitoking (Posts: 4721; Member since: 17 May 2011)

foxxconn is not alone.. ok.. have you check the meat you eat.. the clothes you wear... but hey what you dont know wont hurt you ..right?

posted on 15 Feb 2012, 09:39 1

4. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)

Apple is a socially irresponsible company and Tim Cook is full of BS.

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