Apple is committed to excellence, looking forward, says Tim Cook

Apple is committed to excellence, looking forward, says Tim Cook
Tim Cook spoke at the Goldman Sachs Technology Conference yesterday for the first time as head of Apple, and while there were no new announcements or any other breath-taking unveilings, Cook had plenty of interesting things to say about how Apple works as a company and what are some of its plans.

Cook took a strong stand for the unique culture of Apple which Steve Jobs built - a company centered around only a few products, and not products that would simply sell well, but such that “can make a significant contribution to society.” That’s the ideology that has brought the iPhone and the iPad, two recent devices that have practically opened up new markets after their launch.

Tim Cook also expressed his deep concern for each and every Apple employee, about employee safety and even education. 

Cook’s composure and focus on the future is best seen in his comments about the historic quarter Apple just had: “37 million is a big number. It was a decent quarter.”

Below you’ll find an excerpt of the interview, explaining how Apple differs from other companies, and for the full interview head to the source link below.


source: MacRumors

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17 Comments

1. ilia1986 unregistered

If you truly wish to make a contribution to society via great products - give the end-user the same respect that you give your coworkers. Namely - give them freedom. Freedom to customize and tweak and hack and crack and use your product however *they* choose - without any significant limitation whatsoever. Your predecessor - Steve once said that "Apple believes in freedom". Where is that freedom now? Freedom is *not telling people what they can do with their products - but rather *showing* them what they can do - and leaving the rest up to them. That is Freedom. And that is something that your products - save perhaps the Mac line - severely lack. You want to make products which are easy to use? That's fine. That's everyone's goal. But the key to that is *NOT* restricting the end user - but rather designing an intuitive GUI. The iPad is perhaps the worst offender, since it's essentially IS a PC. A PC without an accessible filesystem, without a file explorer, stripped of countless abilities which exist even on 10 yeal-old XP machines. Restricted to a single place from which one can download applications. And why? Because you believe that the people who will be using your products aren't smart enough to use an Operating System with the degree of freedom of let's say - Android? Come on. You gotta have a bit more faith in humanity than that. Windows 7 has 500 million users world-wide. More than all the iOS devices combined. And it's about 6000 times more complicated to use than iOS. Either you design capable products - or you design toys. And I'm sorry but a PC which doesn't have an accessible file-system and a file manager is NOT a capable product.

5. solidsnakeduds013

Posts: 221; Member since: Oct 20, 2010

So all you want to do is hack and mod your phone. This is why most Android phones get left behind

6. ilia1986 unregistered

All I want to do is CONTROL my phone. Control what I can do with it and Control where and how I can get content for it. If you do not want the same things - then I am truly sorry for you. If you believe that those who PAY and USE their products don't need to CONTROL them - then you have a very faulty perspective of the basic realities in economics. No dictatorship - no matter how appealing - will not last. And Apple too shall fall.

7. gallitoking

Posts: 4721; Member since: May 17, 2011

X-hibit will pimp your phone...

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

ooh ooh.. can i get the big screen and pool coming out of the back of it?? sweet!

2. henrickrw

Posts: 408; Member since: Sep 16, 2011

Correct. Android rules

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

i love how he says "apple employee"... aka "we dont give a damn about anyone that isnt working directly under apple's logo, so all you supplier employees can get your butts back to work!

8. gallitoking

Posts: 4721; Member since: May 17, 2011

not in Apple's payroll...

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

they are in apple's payroll gallito. or is foxconn doing all this gratis out of the goodness of their hearts? oi.

11. gallitoking

Posts: 4721; Member since: May 17, 2011

their tiny paychecks doesn't say Apple.. it says Foxxconn..

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

foxconn's big paycheck says apple. it is then filtered through foxconn and then a few pennies rain on the slave workers. The money is from apple. Just like government handouts are not really from the government, they are taken from the people through taxes and filtered down. You can launder the money all you want, but apple is the source. And if you want to get even more technical, you are the source of apple's income. YOU chose the working conditions of apple employees by continuing to give them your money so they can get it to foxconn.

13. gallitoking

Posts: 4721; Member since: May 17, 2011

is like I am speaking to a child... 3rd party suppliers don't get their checks or employee discount/id due to the simple fact... they don't work DIRECTLY.. I know you are still butt hurt about employees condition in another country and want to crucify Apple.. but Foxxconn are suppliers. for many .. I repeat.. many companies.. please don't make it harder on you....

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

it must be hard being continually wrong to a "child " that happen often to you?

14. dreammixer

Posts: 81; Member since: Feb 10, 2012

And you give money to other companies that use the same Foxconn plants.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

Samsung makes their phones in house. I go out of my way to avoid foxconn products since learning about it. how about you? or are you stuck on denial and apathy like chicken head?

17. gallitoking

Posts: 4721; Member since: May 17, 2011

foxxconn is not alone.. ok.. have you check the meat you eat.. the clothes you wear... but hey what you dont know wont hurt you ..right?

4. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

Apple is a socially irresponsible company and Tim Cook is full of BS.

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