Apple introduces two new "Your Verse" ads for the Apple iPad Air

Apple introduces two new
Apple has introduced two new ads for the Apple iPad Air, that focus on the slate's musical abilities and its ability to help you navigate your way around the planet. The first spot features conductor Esa-Pekka Salonen. In the ad, Salonen discusses the creation of his app called "The Orchestra," which brings classical music to the layman. "I'd be delighted if somebody would discover classical music through The Orchestra," says the conductor.

Salonen also reveals how he use the Apple iPad Air, loaded with apps, to create some of his classical compositions. Talking about the iPad, Salonen says, "I have this total freedom to go back and forth between my full studio and the most portable setup I can imagine."

The second ad features travel writer Cherie King, who was born without hearing. With her trusty Apple iPad Air, and the use of a few select apps, she can travel anywhere, inspiring others with the same impediment, to take to the road.

Both ads link to special iTunes pages, one dedicated to Salonen and the other on King. You can check out both new commercials by clicking on the video slideshow below.

source: Apple (1), (2) via AppleInsider

Related phones

iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh



1. appleblowsandy

Posts: 3; Member since: May 25, 2014

Galxy Tab 4. That is all.

9. Peeyushmalik96

Posts: 75; Member since: Jun 08, 2013

sorry but I think you meant to say pro series because tab 4 series is cr@p

17. farhad_per

Posts: 128; Member since: Mar 26, 2014

Actually tab 4 is way better than ipad air because of very good multitasking, multi window, micro sd support, otg support, 19:10 ratio, stereo speakers and so one..! It has a long way for comparison with note 10.1 2014 and tab pro 10.1 ..!

2. grahaman27

Posts: 364; Member since: Apr 05, 2013

these "what will your verse be" ads have been really bad. both of these are bad, but the second is the better of the two. Its interesting that they dont show anything unique to the ipad. They just show them taking pictures, emailing, translating... its all generic stuff.

4. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Lame commercial is the worst commercial possible.

3. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Taking pictures with ipad!! *third world problems*

21. andro.

Posts: 1999; Member since: Sep 16, 2011

Theres really is something weirdly inherently wrong with people carrying ipads around for taking photos. The ipad camera isnt as good as an iphones and the device is several times larger to be lugging about. I was at a wedding recently and there was a barrage of ipads being used to take photos of the bride going up the fan insanity

5. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Giant iPod touch

6. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

Nokia did this first. idamn u ifruit!!!!

7. Taters

Posts: 6474; Member since: Jan 28, 2013

Apple ads have been pretty poor lately.

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

Huh, they really just showed off some one using some apps - nothing really groundbreaking or inspiring - do these ads really push people to buy Apple products? Yikes....

11. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Actually, I don't think so. Other than USA, Apple doesn't really advertise their products itself and they are selling like hotcakes.

10. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Cool and logical ads. Practicality equals sales.

12. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I really liked the second one Cheerie's work is amazing

19. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

I like that apple strives to show the actual uses and practicality of their devices, not just specs. Appeal to the masses is an important strategy in the business world, and for the consumer, it shows us why we'd like a certain product and the things we can do with in our day to day lives.

13. superfans

Posts: 155; Member since: Jul 30, 2012

As an iFans i would like to see the old iPod ads back again. These ads are kind of lack of inspiration and boring. Are this together with the Powerful ads apple recently made cause i think thats the best ads apple made recently !?

14. anas_12345

Posts: 26; Member since: Mar 05, 2014

from second "25 --->29" in my country Egypt :D

15. twens

Posts: 1175; Member since: Feb 25, 2012

I'm an iPad Air owner. Even though I love it I think there is something happening with Apples OS lately. It's fast and stable most of the time but when I leave apps running at the background without swiping to close them, I realize my iPad stutters and gets laggy. Even in the home screen. Am surprised the reviews never stated this. I bought this iPad after the review phonearena did and I don't want to say I regret my decision but I believe it should have been mentioned that it stutters due to low memory. Even subway surfers, asphalt 8 and GTA stutters once in a while.

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple user are mostly in love with the brand and will over look all flaws. Just tell yourself its perfect 100 times a day and it will be.

18. superfans

Posts: 155; Member since: Jul 30, 2012

it's perfect and we do not need to tell ourselves that and do tell us if ur android phone take a selfie of u without u noticing :) #SMILE

22. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

You just did. Android is not a novice OS. I can tell every single activity on the phone. Which apps access what device at what time or wake the screen up how many times an hour. Users can monitor everything that going on the phone. Apple lover know nothing about the innate of their phone just the way Apple likes it. Just love your magical device and leave everyone else in peace. Cheers!

20. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

My mini 2, and 5s stutters from time to time. I've never had a device that didn't, so I just deal with the hiccups as all devices have them. Nothing will be prefect, and I agree that any issues should also be mentioned in a review. Apple needs to up their RAM in there iLine. It's not enough, for running a ton of intense stuff. I think they need to adopt Samsung's approach in that area. Sammy bloats the heck outta there devices, but plug in a ton of RAM too it stutters, but not as much.

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Nothing is perfect that true and everyone has different needs. However, I do remember my first iPad has no lag. It has the perfect hardware and software balance in its time. Hope Apple will restore that balance by giving their next gen device better hardware.

24. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

I can agree with that bro. Good post +1

26. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Well said Wise post +1

25. RoundhouseMcGee

Posts: 188; Member since: May 25, 2014

iPads are great! I use them for strengthening my patented roundhouse kicks. I can smash through 8 of them stacked together currently. If anyone knows of a better use for them I am open to suggestions.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.