Apple introduces two new "Your Verse" ads for the Apple iPad Air

Apple has introduced two new ads for the Apple iPad Air, that focus on the slate's musical abilities and its ability to help you navigate your way around the planet. The first spot features conductor Esa-Pekka Salonen. In the ad, Salonen discusses the creation of his app called "The Orchestra," which brings classical music to the layman. "I'd be delighted if somebody would discover classical music through The Orchestra," says the conductor.

Salonen also reveals how he use the Apple iPad Air, loaded with apps, to create some of his classical compositions. Talking about the iPad, Salonen says, "I have this total freedom to go back and forth between my full studio and the most portable setup I can imagine."

The second ad features travel writer Cherie King, who was born without hearing. With her trusty Apple iPad Air, and the use of a few select apps, she can travel anywhere, inspiring others with the same impediment, to take to the road.

Both ads link to special iTunes pages, one dedicated to Salonen and the other on King. You can check out both new commercials by clicking on the video slideshow below.


source: Apple (1), (2) via AppleInsider