Survey of carriers shows rising inventories of the Apple iPhone in North America and Western Europe

Survey of carriers shows rising inventories of the Apple iPhone in North America and Western Europe
KeyBanc Capital Markets analyst John Vinh sent a note to clients yesterday, passing along more information about weak Apple iPhone sales. The analyst revealed that KeyBanc's latest survey, covering the period from November to December, showed that inventories of the Apple iPhone held by wireless carriers in North America and Western Europe "went from bad to worse."

As reported by Investor's Business Daily, inventories of the iPhone XS and iPhone XS Max rose as sales of the pair "slowed dramatically." The analyst said that sales of the more affordable iPhone XR remained weak, and have been since the model's launch in late October. The sluggish sales ocurred despite holiday based promotions offered by carriers. Vinh calls the 2018 iPhones the most disappointing for Apple since 2015's iPhone 6s and iPhone 6s Plus.


Apple also announced today that it will release results from its fiscal first quarter on January 29th. The report will be disseminated after the 4pm ET close of the U.S. financial markets. Earlier this month, Apple lowered its guidance for the period's revenues, citing weak iPhone sales in China, and the stock tumbled nearly 10% the following day.

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15 Comments

1. p51d007

Posts: 705; Member since: Nov 24, 2013

Battery replacement JUMPED after the price of the latest iPhones were announced. People said it was less expensive to just keep the old one, than to fork over the money for the newer iPhone, given a sideways if any advantage.

5. Dr.Phil

Posts: 2454; Member since: Feb 14, 2011

It’s funny how these manufacturers like Samsung and Apple aren’t realizing how brands like OnePlus are becoming more and more successful by offering a good value. Let’s not forget: OnePlus experienced growth this past year and even displaced Samsung in July of last year to become the number one selling brand in India which is becoming a huge market to tap into.

6. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Apple has priced themselves and the carriers into a corner, especially when they are priced too high. Plus Apple's buy back program for used iPhones is a joke. With this stock build up. This ultimately means carriers will be telling Apple no more until we can get rid of a lot of our stock.

8. TheOracle1

Posts: 2340; Member since: May 04, 2015

OnePlus may have surpassed Samsung (which I don't think is true) but they're not the number one brand. Xiaomi is number one in India. Apple's complacency over the last several years is biting them hard. You simply can't keep selling different iterations of the exact same thing and increasing the price, cost of repair and removing standard features in order to force buyers into buying overpriced accessories. I just found out that a USB-C headphone adapter costs around $0.40 to make whilst it costs licensed Apple vendors $7.00 to make the similar Lightning adapter due to Apple's greed. The point of diminishing returns has been reached.

9. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Agreed 100%. Well said about Apple

12. BLUEBLASTER

Posts: 941; Member since: Feb 23, 2014

It wont last though as Oneplus keeps increasing there prices each year. Soon they will cost the same as Apple and Samsung.

2. almostdone

Posts: 449; Member since: Sep 25, 2012

So all the lovely carriers have stockpiles of iPhones no one wants. That's real bad... Or is that real good? LOL Sales are even worse than all expectations. Apple have sold millions to the carriers but the carriers are losing out and stuck with iPhones they can't sell.

14. Valdomero

Posts: 698; Member since: Nov 13, 2012

Not even promotions like "buy 1 get 3" are appealing anymore, those prices are too damn high!

3. dubaiboy78

Posts: 455; Member since: Sep 19, 2014

Result of greediness! Keep it up!!! Lol

4. Macready

Posts: 1824; Member since: Dec 08, 2014

Something to keep in mind for the next fiscal earning report. Sales will still be flattered by sales to carriers who are stuck with piles of unsold inventory. Which will have an effect in sales to carriers the quarters following after that, at which point we see the real decline in Apple's numbers, at least in hard cash. ...because they now refuse to give us actual numbers for phones sold, for obvious reasons.

7. BullDozer

Posts: 159; Member since: Dec 18, 2015

Tim blamed China slowdown and trade war... But obviously that's not the whole truth.

11. foldablephone

Posts: 58; Member since: Sep 19, 2018

He’s legally not allowed to lie, because he could be sued by shareholders for misleading them. But what could have happened is since the bad news last time, this is even more recent bad news that America are not buying now too (likely now Christmas is over and folk have no money). We’ll find out for sure end of January when they give us the real figures, but as others have said the real knock on effect will be the next quarter afters because that’s normally the slower month for Apple, plus with the competion from Samsung (S10/+ and Galaxy Fold) and Huawei P30 Pro launch, Apple shareholders must be in a panic now.

10. foldablephone

Posts: 58; Member since: Sep 19, 2018

This is great news for Black Friday 2019. Apple will have the XI out by then and the previous generations always get a price cut but this time it will be bigger than ever because of the unsold stock. There will be some bargains to be had - or at least people will be able to buy a new iPhone again without having to sell their house. Defiantly worth waiting another 10 months before upgrading, interesting times ahead...

13. sissy246

Posts: 7124; Member since: Mar 04, 2015

Oh the poor i8 have disappeared again. Its not just price because even discounts on these phones have not helped sales apparently. People have found that there are phones out there that offer more and they are also less money.

15. Venom

Posts: 3733; Member since: Dec 14, 2017

Same thing applies to Samsung btw. They are feeling the pain as well.

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