iPhone XS/XS Max Best Buy sales data suggests big holiday sales slump

iPhone XS/XS Max Best Buy sales data suggests big holiday sales slump
The iPhone XS and XS Max

Multiple reports, supplier revenue declines, and even Apple’s own marketing campaigns have all suggested iPhone sales are weak. And now, a compilation of recent Best Buy sales data paints a pretty negative picture for Apple’s flagship devices throughout the holiday season.

According to Thinknum’s report, demand for both the iPhone XS and iPhone XS Max peaked in early October, more specifically on October 4. Around this date, the iPhone XS was, on average, the 7,610th most popular product on Best Buy, while the larger iPhone XS Max was the 3,450th.

Since then, Apple’s iPhones have been on a pretty steady decline, especially the iPhone XS Max. On December 3rd, Apple’s iPhones were still holding strong at number 13,100 and 8,640 respectively after a slight Black Friday sales increase. However, over the past week and a half, sales have dropped even more.

As of December 10th, the iPhone XS Max is now ranked at number 9,370, over 1,000 places lower than the week prior. The regular iPhone XS, on the other hand, has experienced a huge drop of over 5 thousand places to number 18,500.

While this data doesn’t paint the complete picture – it doesn’t include iPhone XR sales and Best Buy is not the only iPhone distributor – it’s worth noting that the retailer is the biggest supplier of iPhones in the US after Apple itself, which means this data is at least indicative of the overall trend.

Related phones

iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2659 mAh(20h talk time)



1. Panzer

Posts: 283; Member since: May 13, 2016

But I was told Apple's vendors had a great November. Best Buy must be making this up so they can buy some cheap stock.

5. sissy246

Posts: 7129; Member since: Mar 04, 2015

LMAO Yeah, they made it up, lol

12. Atechguy0

Posts: 918; Member since: Aug 03, 2018

It doesn't take a rocket scientist to figure out that Apples overpriced XS/XS Max would take a dive sales. In Canada for the XS Max with 512 gb of storage costs $2000 CAD. At that price you can buy a smartphone and a wicked laptop with a 6 degrees of freedom MR headset. Only a die hard iPhone user would part with their money for that iPhone, especially when 512 gb of storage is a gimmick for iPhones. IPhones in this day and age still do not have real multitasking or split screen multitasking. No mouse support or stylus or pen support. iPhones are truly not worth the asking price.


Posts: 2817; Member since: Oct 03, 2012

Bye bye fruit company.....

3. cncrim

Posts: 1590; Member since: Aug 15, 2011

She will going no where specifically with that much cash in the bank. Everything go up must go down. Will it hit $90 or lower? More likely not, at least not 2 years.

16. Vogue1985 unregistered

All the past giant had major cash and still had issues, Nokia, Motorola, BlackBerry. All the best lol. But (I'll give Apple extra point she has milk the cash cows from day one every cent and penny). So"she" (Granny Smith (just good the word)) well be good as along as she doesn't under estimate anyone or overestimate herself. I actually like Golden delicious more than Granny Smith.

4. sissy246

Posts: 7129; Member since: Mar 04, 2015

Come on really Apple may have slow sales but, they are going nowhere, lol

8. darkkjedii

Posts: 31748; Member since: Feb 05, 2011

Not in this lifetime. The Big 6 Midan Leo_MC Piyath Whatev Peaceboy and Rouyal alone would Apple in business.

13. sissy246

Posts: 7129; Member since: Mar 04, 2015

LMAO, yep

20. Agniputra

Posts: 29; Member since: Dec 06, 2018

You summed up all the sheeps perfectly.

15. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Bye bye Samsung. Hello Chinese phones.

17. Vogue1985 unregistered

How's your ZTE

22. sissy246

Posts: 7129; Member since: Mar 04, 2015

LMAO Yeah ,they already passed apple.

6. Tipus

Posts: 912; Member since: Sep 30, 2016

PA should make up their minds. 1 article says slow iphone sales, then other one says otherwise, and now this :))

9. worldpeace

Posts: 3135; Member since: Apr 15, 2016

You'll only find this kind of article written by Joshua S. or John V.. Other writer wouldn't dare to write something bad about Apple.

7. darkkjedii

Posts: 31748; Member since: Feb 05, 2011

I await the Big 6, they will tell us the truth.

18. midan

Posts: 3206; Member since: Oct 09, 2017

Truth is that this is very silly data. If they would have compared iPhone to other phones it would make some sense, but this is iPhone vs EVERYTHING what best buy sells. We have no idea what this data means if we don't have anything to compare.

21. Agniputra

Posts: 29; Member since: Dec 06, 2018

Midan has spoken. ..

23. Vancetastic

Posts: 1845; Member since: May 17, 2017

I thought I smelled something!

10. redmd

Posts: 1961; Member since: Oct 26, 2011

I think they are just darn expensive. Or people have come to their senses.

11. Chumley

Posts: 41; Member since: Jan 22, 2018

So silly. While I think the market has peaked and innovation is weak (not just for Apple), I wouldn't be making funeral arrangements just yet. In the US at least, despite what all these idiot sites report, there are almost NO incentives for these phones. They are creating alot of drama because Apple is offering a couple hundred $$ in trade for phones that are worth at least that much anyway! So basically it's $0. The carriers are even worse - $100 for phones worth 2x that and they'll pay you the $100 over 2 years?! Or turn in your phone and add a new line of service that will cost you > $500 for a mere $300? About the only incentives worth anything are if you want a Best Buy or Target gift card - and that doesn't come out of Apple's pocket anyway. Remember, back in the day, if you agreed to a 2 year contract, you got a iphone or other premium phone for $199. We are a long way from those days... As a Samsung owner I predict the new Samsung's will follow suit. Big fanfare, great sales for a few weeks then even bigger incentives than iPhone are seeing.....If I recall, when I got my GS8, I got big trade in $$ for my GS7, AND got a VR headset, memory card, BT headphone from Samsung...some people got Gear watches last time. You think Apple is going to give iWatches free with iPhone? Don't hold your breathe!

14. midan

Posts: 3206; Member since: Oct 09, 2017

Why they didn't include XR which is currently fastest selling new iPhone? weird And where are last year numbers so we can compare them to know what this stat means. Usually sales aren't going up after release. They start slowing down after first peak. and how other phones are doing in comparison? Also this isn't comparing sales with phones it's ALL products at best buy data. Knowing how many products in so many categories and price points best buy is selling this data actually tells nothing. The sales might be still same but people are buying other popular holiday gifts. "A new report today from Thinknum dives into the Best Buy sales data, specifically how iPhone XS and XS Max have ranked over time compared to all the other products that Best Buy sells." ALL OTHER PRODUCTS! so just like i said, from this data you can't get anything out if we don't know where to compare it.

24. Vancetastic

Posts: 1845; Member since: May 17, 2017

Spin it!

19. Vogue1985 unregistered

It's the prices, folks in the states complaining it expensive. Overseas, the IPhone xs max are going for up to $2500 is crazy, same go so their smartwatchs, the special editions like the hermes are even made re expensive than the phones, and then the folks are Surprised that slower and lower worldwide. Is that not what you want you wanted a move exclusive brand. Anywho

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