iPhone XS/XS Max Best Buy sales data suggests big holiday sales slump
The iPhone XS and XS Max
According to Thinknum’s report, demand for both the iPhone XS and iPhone XS Max peaked in early October, more specifically on October 4. Around this date, the iPhone XS was, on average, the 7,610th most popular product on Best Buy, while the larger iPhone XS Max was the 3,450th.
As of December 10th, the iPhone XS Max is now ranked at number 9,370, over 1,000 places lower than the week prior. The regular iPhone XS, on the other hand, has experienced a huge drop of over 5 thousand places to number 18,500.
While this data doesn’t paint the complete picture – it doesn’t include iPhone XR sales and Best Buy is not the only iPhone distributor – it’s worth noting that the retailer is the biggest supplier of iPhones in the US after Apple itself, which means this data is at least indicative of the overall trend.
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