Apple iPhone X buyers will wait three weeks for the phone before switching to another manufacturer

Apple iPhone X buyers will wait three weeks for the phone before switching to another manufacturer
Bernstein analyst Tony Sacconaghi said today on CNBC that if the tenth anniversary model of the Apple iPhone is delayed by a lengthy period of time, consumers are going to switch to a different phone manufacturer for a new handset. The tipping point, according to Sacconaghi, is a wait of three weeks. Any delay longer than that will have holiday shoppers thinking about switching brands away from Apple.

Apple has faced several production delays involving the so-called iPhone X, including problems with low yields on the OLED panels they received from suppliers. Apple needs to have these panels arrive at the assembly line cut perfectly to accommodate the "notch" at the top of the screen, and the "ears" to either side of the notch. Last month, a Foxconn executive wrote on his Weibo page that 40% of the OLED panels that were received at the assembly line were not making the grade.

Apple will unveil the Apple iPhone X on September 12th, along with the Apple iPhone 8 and Apple iPhone 8 Plus. Pre-orders are rumored to begin on September 15th with the new 2017 iPhone units expected to be released a week later. The iPhone X could be priced in a range of $999 to $1,199, with the base model carrying 64GB of native storage. The other two variants include a model with 256GB of storage, and one with 512GB of native storage. The latter would be the largest amount of flash memory ever found on an iPhone model.

source: CNBC

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34 Comments

1. Atrixboyyy

Posts: 599; Member since: Nov 03, 2011

wasnt LG getting a big cash investment from Apple for these? (in the OLED dept.)

8. Babadook

Posts: 230; Member since: May 24, 2016

Takes months/years to get that money and put to use on their display expansion.

20. sgodsell

Posts: 7383; Member since: Mar 16, 2013

Not only that LG is supplying their OLED displays to Google for the new Pixel XL 2, as well as their own V30. Apple is a lower priority.

2. apple-rulz

Posts: 2124; Member since: Dec 27, 2016

Sorry no, maybe a few impatient people will switch to another manufacturer, but the majority will wait patiently for the king of kings, the new iPhone!

5. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Because everyone waits for those sweet holiday deals when they are financially strapped after spending money on other things they may want more than just a phone. Like oh I dunno, a car? Over a thousand fucking dollars? No OEM will convince me to buy a phone for that price.

7. darkkjedii

Posts: 31104; Member since: Feb 05, 2011

Would you spend that much for a phone, that had every single feature you want, none you didn't want, and looked fantastic? That's how the Note 8 is for me. I plunked down the money, cause it was the "it" phone for me.

9. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

I bare no petty grudge against what you want to use, but right now I could use a new computer or buy a relative in need of a new vehicle with that kind of money (perhaps multiple PC's for that price of over a thousand). I'm sorry, I can recognize a good flagship worth it's money but I am not in the comfort zone for a price tag like that. $650 is on that dotted line for me before I say 'NO'.

10. darkkjedii

Posts: 31104; Member since: Feb 05, 2011

I can respect that.

34. thxultra

Posts: 457; Member since: Oct 16, 2014

Going to be interesting to see if sales start to fall as prices go up. So far it isn't happening. I bet this iphone set sales records for Apple. Thing with these phones is they are starting to cost some serious money even on monthly installments. I think we are at the point people are going to question how badly they need the latest phone when they can buy last years model that does 98% of what the new one does for a much lower cost.

26. someguy226

Posts: 9; Member since: Mar 28, 2015

You haven't even seen it and you calling it kind of kings. Please do is all a favor and stop posting

3. NINJER

Posts: 16; Member since: Aug 23, 2017

Wasting good oled panels to get it cut right, sad...

6. darkkjedii

Posts: 31104; Member since: Feb 05, 2011

This is gonna be 2017's big seller, and it's gonna be tough to get. Folks had better preorder at midnight, if they want it. The other two models, will be walk in buys, but the anniversary model, will be no joke. Tons of them will be bought by scalpers, who'll head right to Craigslist and other sites, with a $500 markup. It happens each and every year.

32. thxultra

Posts: 457; Member since: Oct 16, 2014

I agree 100% with what you said here I expect the anniversary model to be hard to get through the holidays. Even the iphone 7 plus which had very small changes from the 6s plus was really hard to get for a couple of months after release.

11. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

3 weeks? I think he's being a little pessimistic on that. I'd say 5 weeks before people 2nd guess their order and look elsewhere. I don't think the analyst is even considering how many people are entrenched in the Apple ecosystem. There is a wall around that garden paradise after all. Unless... is this referencing only 1st time iPhone buyers? That would be the only thing that makes sense.

12. jacky899

Posts: 431; Member since: May 16, 2017

I will definitely stay up and order it midnight. This phone is going to be phenomenal!

25. Back_from_beyond

Posts: 1426; Member since: Sep 04, 2015

Really? So far it's sounding like a phone made with nothing but compromise because they couldn't achieve what they initially had in mind. No embedded FPS, no advanced wireless charging, no under screen embedded sensors so it needs a cut out in the screen, no 3D Touch, thicker than previous models and if mock ups have been any indication not bezelless either. It's destined for mediocrity, like any iPhone before it. Apple hasn't done phenomenal since 2007, it's all about decent and unremarkable. But by Apple's standards I suppose it's a leap forward.

15. Bozzor

Posts: 248; Member since: May 02, 2012

A 60% yield rate is a disaster for Apple...and likely for Samsung, who may well have a penalty clause in their contract for these screens.

22. sgodsell

Posts: 7383; Member since: Mar 16, 2013

You do realize Apple is the one going out of their way to cut Samsung's OLED displays in the first place, which are made without any cuts. So if Apple is getting poor yields for their new iPhone X, then that is Apple's fault, and not Samsung's. If they are getting that many failures with cutting the OLED panels, then ultimately Apple will just push those costs over to the price of the new iPhone X anyway. So the consumers will foot the cost.

19. Derekjeter

Posts: 1500; Member since: Oct 27, 2011

BEST f**kING PHONE EVER!!!

33. thxultra

Posts: 457; Member since: Oct 16, 2014

Guessing it will be the top selling phone ever. Apple does an amazing job marketing. Other phones can have features first that are ignored but Apple does a great job marketing the same features and getting people to embrace/ want these features.

23. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

I wait until December to get my iphone x to replace my iP7+

27. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

Don't worry I'm sure you will be able to buy one of these reject screens as a after market cheapo replacement. and why can't people just buy another model iphone instead of another brand if there are delays.

28. disatrousrainbow

Posts: 65; Member since: Oct 24, 2015

Having worked at Verizon for five years and since the introduction of the iPhone on its network, I can tell you right now, right here, this man has no idea what he's talking about. People WILL wait. They'll be upset, but they WILL wait especially if they love their iPhone. Less enthusiastic Apple owners were the only ones I saw willing to switch to Android, but that was always a 50/50 situation of whether or not they stayed with it or returned it and went back to an iPhone.

29. fyahking

Posts: 1146; Member since: Jan 28, 2015

Yawn.!!!!!

30. tedkord

Posts: 17365; Member since: Jun 17, 2009

Three weeks, one day, fourteen hours, thirty three minutes and fifty one seconds to be exact. What a silly premise.

31. MarmiteTheDog

Posts: 191; Member since: Jul 31, 2017

People don't switch phone ecosystems that easiy. Apple users are too scared of Android's flexibility and Android users are too scared to pay too much for old tech and an inflexible system.

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