Apple iPhone SE: first weekend online sales estimated at just 3% compared to iPhone 6 launch

According to a new report from Slice Intelligence, Apple's iPhone SE was not much of an online hit during its first weekend of availability. However, the report argues that the iPhone SE has done a wonderful job of growing the iPhone user base by converting users from the Android camp.

Based on early e-receipt data, Slice Intelligence says that online iPhone SE sales were at just 3% compared to first-weekend iPhone 6 online sales. By comparison, first-weekend online sales of the current-gen iPhone 6s series are estimated at 54% of the iPhone 6 benchmark.

According to the market research firm, just 35% of those who purchased the iPhone SE online this past weekend have purchased an iPhone in the past two years. By comparison, 49% of first-weekend iPhone 6s sales came from customers who upgraded from a previous iPhone.

Looking at the data, it's also interesting to note that 16% of online iPhone SE purchases came from customers who upgraded from an Android smartphone. The same stat stood at 10% when Apple launched the iPhone 6s series last fall.

The report also shares some insight on the profile of the average iPhone SE buyer. In reference to the average iPhone 6S buyer, the iPhone SE buyer is more likely to be man, more likely to fall in the 45-54 demographic, and less likely to have a college degree. For more stats, check out the charts below, or head on over to the full source for the detailed report.

Although this report shows us an early look at how the iPhone SE is performing in terms of sales, the data is unfortunately limited to online sales. Furthermore, it should be noted that the iPhone SE has yet to launch in most emerging markets where the handset is more likely to generate interest. 

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)



1. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Curious to know what Android users bought this? Ones with cheap phones?

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Ones who wants to switch to iOS but wants a very compact phone. Stop trolling.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I wasn't trolling. I simply asked what Android group of people bought them. Assuming no OK me with a top tier phone would as its hard to go back to small after having a larger device. So my question was simple. Which type of phonws.dod those users have. What wrong with wanting to know that? I wasn't talking to you so leave me the f. along, @$$hole

19. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"I wasn't talking to you so leave me the f. along, @$$hole" This applies to you. To almost all your replies in this site, Mr. Essaymaster.

20. sgodsell

Posts: 7515; Member since: Mar 16, 2013

Why would cheap Android users buy this iPhone SE especially since this iPhone is still expensive. Besides that you really need to get the 64 gb version in order for this iPhone to be useful. In Canada the 64 gb iPhone SE is around $700. The iPhone SE is definitely not worth the money.

61. j2001m

Posts: 3061; Member since: Apr 28, 2014

They have only sold in China in any large number they also be where all the android users have come from as they will have had cheap android clone phones before they got there new cheap iPhone

55. obedchuni

Posts: 338; Member since: Jun 16, 2014

oh here you are TechieXP or WindowXP, why asking other just ask yourself you are using iphone 4s with 1GB Ram, i think its time for you to change your iphone 4s, coz iphone SE is for those who are still using 5s or 5, let them buy, why you have to comment on every apple post.....i think you are mad with apple coz you love samsung or Shamesung..

25. Swordylove

Posts: 209; Member since: Jun 27, 2015

Or ones who want a superior compact (read normal-sized) smartphone but can't find (if there's anything to find) one they really like in the Andrioid world.

7. coldspring22

Posts: 349; Member since: Feb 28, 2015

Possibly someone without any brain? Iphone SE with 16G is junk, only usable version is 64G version which goes for $500. That's same price as many Android flagship phones, and twice or three times cost of many great mid-range or entry level Android phones (like Redmi Note 3 pro).

21. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Because it has flagship specs like the A9 processor ?

26. QuasarExod

Posts: 102; Member since: Mar 29, 2016

1.Apple keeps selling 16GB to push sale of the 64GB version which costs more. 2.With 16GB version, Apple can say iphone SE costs only 400+.

31. Swordylove

Posts: 209; Member since: Jun 27, 2015

Someone without any brain? If you have any brain at all, you'd know that dIfferent individuals have different set of ideals. And price isn't an issue for some people. Grow up.

40. Exynos.

Posts: 177; Member since: Mar 28, 2016

But price is an issue to the majority of people. So his points still stands.

15. Doakie

Posts: 2478; Member since: May 06, 2009


27. GeorgeDao123

Posts: 432; Member since: Aug 20, 2013

Maybe they don't make a switch. They buy and use it as a secondary phone.

33. oozz009

Posts: 520; Member since: Jun 22, 2015

I got an idea. Probably the ones with their Sony Xperia Compact, they probably got tired of waiting for android M and they switched to iOS haha:D

41. Exynos.

Posts: 177; Member since: Mar 28, 2016

Updates does not make a phone; functionality does. What an Android phone can do on 5.0 Lollipop, an iPhone can't do even on iOS 9.2

58. bucky

Posts: 3794; Member since: Sep 30, 2009

That's where you're very wrong. Never buy a product that isn't backed by the company.

63. Finalflash

Posts: 4063; Member since: Jul 23, 2013

But the MM update came out before the iPhone SE...and made the phone 10x better....why would we want to downgrade to iOS and iPhone?

37. sissy246

Posts: 7129; Member since: Mar 04, 2015

Me to No way do they know if it was android users that bought it. Not saying something didn't, just saying they don't know that info.

42. Exynos.

Posts: 177; Member since: Mar 28, 2016

Probably made-up for some kind of credibility?

59. Shocky unregistered

Yes, it would be interesting to know why they need such a small device in 2016. The Xperia Z5 Compact is only slightly bigger in size but has a 4.6" display which you would have thought for any sane person would be a better option, it's cheaper as well. Apple's screen to bezel ratio is terrible.

62. MSi_GS70 unregistered

cheap ??? that poor SE is freaking overpriced it will end up as C ipon

2. Dr.Phil

Posts: 2475; Member since: Feb 14, 2011

Not that I don't doubt that the first weekend sales of the iPhone SE were far less than the launch of the 6 and 6S, I have to say this method of estimating sales must be very much off: According to this, the 6S sold more in the first launch weekend than the 6 did. However, your article is stating the opposite.

8. coldspring22

Posts: 349; Member since: Feb 28, 2015

Not really, only if you discount the fact that iphone 6 didn't launch in China until October. Overall, total sales for launch quarter is telling. Apple sold 74.5 million iphones in Q1 2015 vs only 71.5 million iphones in Q1 2016 iphone 6S launch quarter, per Gartner. Yes Apple brass claimed "record sales" for Q1 2016, but it turned out to be only "record channel stuffing" by Apple brass desperate to hide slowing iphone sales.

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

All I have to say is that the phone hit 3.5 million sales in China alone in 4 days. I would suspect it's close to 5 million for world. I don't care what this reports say. This is Apples 3rd level phone in terms of price and size. It's not close to a flagship yet putting up flagship numbers.these folks are reporting this as if it's an iPhone 7. If they really want to go there, put these numbers up against the S7 after only 4 days.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

3 million sales is flagship numbers? From what oem? Am sure their are lots of phones sold by oems, that sell more than 3M. I don't know.if I'd called 3M flagship sales. 10M+ and we can start heading that way.

18. nctx77

Posts: 2540; Member since: Sep 03, 2013

3.5 million sales in China my friend in 4 days is amazing and this is not a flagship dude.

29. GeorgeDao123

Posts: 432; Member since: Aug 20, 2013

No flagship? Seriously? A9 chip and 2GB of RAM are not enough to make it a flagship?

35. grbrao

Posts: 294; Member since: Nov 23, 2012

Who confirmed it has got 2GB RAM? and they keep same old LTE antena..

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