Apple iPhone SE: first weekend online sales estimated at just 3% compared to iPhone 6 launch
Based on early e-receipt data, Slice Intelligence says that online iPhone SE sales were at just 3% compared to first-weekend iPhone 6 online sales. By comparison, first-weekend online sales of the current-gen iPhone 6s series are estimated at 54% of the iPhone 6 benchmark.
Looking at the data, it's also interesting to note that 16% of online iPhone SE purchases came from customers who upgraded from an Android smartphone. The same stat stood at 10% when Apple launched the iPhone 6s series last fall.
Although this report shows us an early look at how the iPhone SE is performing in terms of sales, the data is unfortunately limited to online sales. Furthermore, it should be noted that the iPhone SE has yet to launch in most emerging markets where the handset is more likely to generate interest.
source: Slice Intelligence
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