Apple hires FuelBand consultant

Tim Cook has always raved about the Nike FuelBand that is usually found around one of his wrists. Perhaps that is why the Cupertino based company decided to sign fitness expert Jay Blahnik who will probably be put to work immediately on the Apple iWatch project. Blahnik had important roles in several Nike products including the FuelBand.

Word of the hiring came from Blahnik's response to a tweet asking him if rumors of his new position at Apple were true, and the response confirmed that it was. Blahnik is more than just your average muscleman as he travels the world to speak and consult with major corporations. But with the job at Apple ready to consume all of his time, the fitness industry will be left behind which led to a going-away party according to posts on Instagram and other social media.


Blahnik's own website lists him as one of the consultants behind the FuelBand. The latest we heard about the Apple iWatch is that Apple has fallen behind schedule and is on an aggressive hiring spree trying to get the development of the watch to the next level. In the meantime, rival Samsung is expected to introduce its smartwatch on September 4th.

source: 9to5Mac, JayBlahnik via PCMag