Apple has sent 250 employees to CES, iOS marketing head spotted

posted by Victor H. / Jan 11, 2012, 7:51 AM

Apple has sent 250 employees to CES, iOS marketing head spotted

Apple and CES don’t pair well together - Cupertino has turned its back on the largest consumer show in Las Vegas and is holding its own events. The company can afford it - it has the hottest products and media attention, but nonetheless it’s invisibly present at CES as well.

Not only with the numerous accessories for its products that are on display on the showroom floor, but allegedly - with 250 employees, registered to attend the show, according to a Reuters report.

There are no official demos or keynotes, but Apple’s head of iOS product marketing, Greg Joswiak, was spotted walking around and near the Sony booth.

Now we have no idea what are those 250 Apple employees doing there, but at such big of a show, it’s definitely a good place to be getting acquainted with what the competition plans, plus some key meetings might be taking place. CES is still too big to ignore, don’t you think?

source: Reuters

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35 Comments

1. rjbp64

Posts: 28; Member since: Dec 15, 2011

Apple be afraid!!! Be very afraid!!! Sony Xperia S is coming for ya!!

posted on Jan 11, 2012, 7:58 AM 12

10. bobfreking55

Posts: 866; Member since: Jul 15, 2011

I bet they'll steal some design off the xperia and lumia. I observe those designs are catching the crowd's attention. And other sites say these employees bring high-res iPads. well mostly fake.

posted on Jan 11, 2012, 8:35 AM 7

2. jacko unregistered

seeing what they can copy in design and os features

posted on Jan 11, 2012, 7:58 AM 20

35. E.N.

Posts: 2610; Member since: Jan 25, 2009

or maybe it's just keeping an eye on the competition. It would be dumb if they didn't go

posted on Jan 15, 2012, 1:18 PM 0

3. drahmad

Posts: 480; Member since: Aug 20, 2011

lol, apple is looking more and more afraid...

posted on Jan 11, 2012, 7:59 AM 13

5. JC557

Posts: 1926; Member since: Dec 07, 2011

I'm sure they're just there to use the bathroom... sheesh. =P

posted on Jan 11, 2012, 8:08 AM 10

7. arcq12

Posts: 733; Member since: Oct 13, 2011

Those were 250 Android fans.. lol

posted on Jan 11, 2012, 8:20 AM 13

27. ChiX017

Posts: 308; Member since: Nov 09, 2011

lmaO!

posted on Jan 11, 2012, 12:05 PM 3

8. InspectorGadget80 unregistered

Why would on earth Apple send its employees too CES for? Dont they have their own conference? And besides its for other companies too show off their new products. Apple have NO RIGHTS being at CES (opinion). And besides they sue every other company thats at CES.

posted on Jan 11, 2012, 8:30 AM 4

9. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Let's be honest here, everyone wants to see what their competitors are up to, so Apple is there to check out the hottest idea and then take it and make it work better and take all the credit #iWasBlindButNowIcanSee #AppleFFanWithDaDifference

posted on Jan 11, 2012, 8:30 AM 8

30. InspectorGadget80 unregistered

You mean by cooying them?

posted on Jan 11, 2012, 2:07 PM 2

31. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Ok, I don't know what the word "cooying" means, LOL

posted on Jan 11, 2012, 2:48 PM 3

11. bloodline

Posts: 706; Member since: Dec 01, 2011

more like they were walking around and seeing what idea's they can steal then patent and then sue!

posted on Jan 11, 2012, 8:35 AM 10

12. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

I think it's obvious- copy whatever you can and tout it as it was built by you.

posted on Jan 11, 2012, 8:41 AM 8

13. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

SPIES!!

posted on Jan 11, 2012, 8:54 AM 10

14. christianqwerty

Posts: 467; Member since: May 05, 2011

I don't see how apple being at CES means they are scared?

posted on Jan 11, 2012, 9:09 AM 4

32. stealthd unregistered

That's because you have a brain.

posted on Jan 11, 2012, 4:35 PM 1

15. flopjoke

Posts: 42; Member since: Jan 05, 2012

Following in Steve Jobs' footsteps.. spreading hate about Andriod and trying to make sure it dies.

posted on Jan 11, 2012, 9:19 AM 5

16. pandamaja

Posts: 16; Member since: Oct 18, 2011

Apple marketing led the way, with koolaid in hand

posted on Jan 11, 2012, 9:37 AM 3

17. ravi5695

Posts: 75; Member since: Feb 11, 2011

Those all are "APPLE'S iSPYs"....lol.... APPLE's SECRET AGENTS.......

posted on Jan 11, 2012, 9:39 AM 5

18. denney

Posts: 98; Member since: Oct 20, 2011

If you work for any tech company (even apple) you get a free pass to CES. This is probably just people taking advantage of that benefit.

posted on Jan 11, 2012, 9:40 AM 2

23. SleepingOz unregistered

either in denial or plain stupid

posted on Jan 11, 2012, 10:53 AM 1

29. Pdubb

Posts: 250; Member since: Aug 08, 2011

250??? I don't know if they got that many passes without having a booth. Sounds fishy! I will not go as far as saying that they are there to copy but they are roaming around for some reason. maybe to get head start on what they think may be infringing tech??!!!??