Apple Pay to become more useful than ever as efforts focus on wider NFC adoption11
Apple to unlock new possibilities for NFC
Apple recently announced changes coming to the way NFC can be used on its iPhones in combination with Apple Pay during a conference for electronic transactions. Called Transact, the conference was held in Las Vegas in late April and was host to a rare Apple presentation that’s not during one of the company’s own events.
Apple is looking to make it easier for businesses to integrate NFC payments into the Apple Pay ecosystem. To do that, it is going to allow its Core NFC framework to work with multiple NFC formats. Currently, Apple only supports one format called NFC Data Exchange Format. Three new formats are expected to be added with the release of iOS 13, MacWorld reports. These changes, among many others, will likely become official during Apple’s Worldwide Developers Conference 2019 that starts on June 3.
But NFC formats don’t matter to users, they care about what that means for the way they use their devices. There will be some noticeable improvements in that area if Apple’s plans come to fruition. The company’s goal is to make paying for almost everything as easy and convenient as possible. Let’s take a look at what’s its vision.
Apple Pay is your one-stop shop for everything from snacks to scooters
One example given at the presentation was the so-called micro-mobility, which is a fancy term for all the scooter-renting services like Bird and Lime. Right now, each of those comes with its own app that you can use not only to locate a scooter but mostly to pay for your time using it. Needing an app and an account adds friction, as experts call it, which reduces the number of people that use the service. Apple is working in cooperation with some of these companies to remove that extra step. In the future, tapping on the NFC chip of the scooter will allow you to rent it straight from Apple Pay. This will not only make it easier for non-frequent users to rent scooters but will also improve security, as you’re not sharing payment information with yet another entity.
Once the ball starts rolling, we’ll likely see more and more businesses joining Apple’s initiative. This move will strengthen its ecosystem and tie down iPhone users to the brand even more than they already are. Hopefully, it will also nudge Google to put more effort into its own Google Pay.