Apple dominated mobile shopping in the second quarter according to new report

Apple dominated mobile shopping in the second quarter according to new report
A report released by eCommerce firm Demac Media says that during the second quarter of the year, Apple devices were responsible for 97% of mobile revenue. 57% of the dollars spent on mobile shopping during the three month period came from an iPhone user. 40% came from a shopper toting an iPad and 3% came from another device. For the three month period, 81% of all mobile shoppers were using an iOS device while shopping (59% were using the iPhone and 22% were employing an iPad). 

Demac Media's eCommerce Benchmark Report for Q2 2016 was based on the results of 45 retailers who are Demac customers. The report found that an online retailer shouldn't push terribly hard for a sale the first time a potential customer visits their site. The conversion rate jumps to 97% between the first and second visit to an online store. Demac concludes that the consumer's first visit to a retail website is for gathering information and research. Sales are closed on that second visit.

An online shopper using a desktop PC has an average session length of just over four minutes. Tablet users spend only 20 seconds less for each session, with the similarities no doubt due to the large sized screens employed on a tablet. Smartphone users spend a minutes less per session than tablet users. We can blame this on the smaller smartphone screen and the smaller virtual QWERTY. Screen size also plays a role in the average number of page views per session. Desktop shoppers read more than seven pages during each session. That drops to nearly six for those shopping online with a tablet and slides to 4.66 pages per session for shoppers using a phone.

Online retailers are finding that organic search is generating 39% of their traffic. These are the results found on a search engine when you punch in a specific topic, not including paid search results. Social networks are responsible for 11% of the traffic visiting online stores. Of these social networking sites, Facebook, Pinterest, and Instagram combine to generate 93% of such traffic.


source: DemacMedia via RedmondPie

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21 Comments

1. Unordinary unregistered

Duh. The majority of Apple users are smarter than the average Android user, making more money. Look it up

6. AlikMalix unregistered

Dude, seriously? There's no majority of Apple users who are smarter. There's a negligible demographic, but it's really really close to 50/50. Don't do this, enjoy your device and let others enjoy it the way they do.

14. anglosaxonengland

Posts: 64; Member since: Sep 11, 2013

On average, more Apple users have university degrees and earn higher incomes. No doubt there will be more people from the Apple pool who would have more disposable income.

15. submar

Posts: 713; Member since: Sep 19, 2014

Those users with university degree is simply brainwashed by Apple's marketing strategy.

18. Amroze

Posts: 597; Member since: Jul 04, 2016

Lmao..... Does that include Darkkjeddi? I doubt that he even went to secondary school....

7. sgodsell

Posts: 7514; Member since: Mar 16, 2013

So would Apple users have found out, that there is no contact information for this made up demacmedia.com website? Or would an Apple imoron like to go around and blindly point everyone to some made up crap.

19. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Or that the other well known blog that's pointed out as a "reference" (RedmonPie) didn't even write an article on this topic? The "Redmond Pie link leads to the same demacmedia website and there's no article on Redmond covering this claim...iSheeps are so gullible.

22. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Well that goes the theory you suddenly become smarter because you have paid for an expensive Apple devices. LOL! If only the top earners buy Apple devices then Apple would need to charge a lot more to maintain their existing profit margin.

10. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

C'mon bro, that's Amroze, deviceguy, and TechieXP stuff. Let's bet better than that.

12. Amroze

Posts: 597; Member since: Jul 04, 2016

C'mon Darkk, thats not us. We are not that bias and dimwits, braindead like Unordinary...?

23. Papa_Ji

Posts: 873; Member since: Jun 27, 2016

Android users are not dumb like iSheeps.... They love to judge/use the products at physical stores before buying... One another proof that apple users are dumb

2. Barney_stinson

Posts: 672; Member since: May 30, 2016

Good for revenue!!!

3. cheee

Posts: 50; Member since: Jul 11, 2016

apple devices were responsible for 97% of mobile revenue that is too much sorry i can not believe it

16. libra89

Posts: 2310; Member since: Apr 15, 2016

I can believe it. Stats have shown that iOS users spend more in the App Store over the Play Store. The App Store is the place to make money. Why do you think individuals and smaller companies focus on an iOS release first and then Android?

4. cheee

Posts: 50; Member since: Jul 11, 2016

i doubt Demac Media they sell only apple device i don t think costumer are

5. cheee

Posts: 50; Member since: Jul 11, 2016

so dumb

8. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Start clicking around on the demacmedia website and you will soon see it just some bogus site with not contact information.

9. piyath

Posts: 2445; Member since: Mar 23, 2012

Android is POOR

11. Amroze

Posts: 597; Member since: Jul 04, 2016

But Apple and its cheerleaders in the States don’t just criticize Android phones; they also criticize Android users, depicting them as low-class people who are uneducated, poor, cheap and too lacking in “taste” (a favorite Apple fanboy word) to pay for an Apple product and instead willing to settle for a low-price knockoff.

13. Amroze

Posts: 597; Member since: Jul 04, 2016

But while we’re on this: What on earth is wrong with making phones for people who don’t have much money? And is the implication that somehow those sales don’t count? Or count less? The other canard is that Android lags behind Apple technologically. This was true at one point. But it is simply not true anymore. At the very least the two platforms are on par. And I would argue that Apple now lags behind Android.

17. idroidsht

Posts: 43; Member since: Nov 11, 2014

Of course. As it has always been. And will alway be. People owning iDevices are generally more educated, generally are from developed countries, have more disposable income to spend lavishly. They want something that is smooth, simple and stable. No gimmicks. They like anything that is easy to use but that can be dependes upon and trusted. Android users are just the opposite. They like something with triple the Features and Quadruple the Specifications for dirt cheap. And finally, anything android is the same, whether it's a nokia, a samsung, a lenovo, a google or what the hell it is not.

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