Apple applies for patent that lets a device sell itself

Apple applies for patent that lets a device sell itself
A patent application from Apple entitled "Active Electronic Media Packaging" has been discovered by Apple Insider. The patent is for an active packaging system that would send power and content to a device that is sealed in its packaging and on display in a store, so that it can show off features and display content to prospective buyers. The idea is to eliminate labels and other forms of advertising that is placed on a device and let the product sell itself.

Because most packages do not offer a way to externally charge the device inside, Apple's plan is to use an RF power transmitter to send power to the packaging, which might also double as a receiver. This eliminates the need to physically connect a power supply to each display. And by sending the power to the packaging, it means that there is no need to have the device itself recharge without a wire. This means that no additional technology would have to be built into the device which would increase its size.

The packaging would also allow the device to receive firmware updates while in the store, still sealed inside the packaging. The patent was filed last December by Apple's new technologies manager Michael Rosenblatt. Rosenblatt's group filed 42 patents related to the Apple iPhone and Apple iPad over a period of two years.

source: AppleInsider

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24 Comments

1. jove39

Posts: 2143; Member since: Oct 18, 2011

Hmmm...clever move

2. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

Haha wow only Apple would have this kind of patent.

3. leucine

Posts: 4; Member since: Apr 05, 2012

Looks like they are just patenting random things. This isn't even feasible.

20. leucine

Posts: 4; Member since: Apr 05, 2012

Keep the downvotes coming. I know more about RF than most of you will ever hope to, this is my lifeblood. The reason(s) as to why it not feasible are numerous, and there are other wireless power transfer application better suited for this particular scenario. But I'm just an internet commenter like you, except I work in direct support DoD USAF for a major Defense contractor. I don't expect you to take my word on it, just go do some research. Disclaimer: I have no vested interest towards any cellular companies, the above was not a baseless fanboy shot at Apple. I use whatever phone has the best hardware, OS/brand is irrelevant to me.

24. nexumus

Posts: 19; Member since: Apr 09, 2012

That's silly. You should know best hardware doesn't nessecerily mean best performance. Hardware is only as good a the software pushing it.

4. InspectorGadget80 unregistered

ENOUGH WITH THESE USELESS PATENS APPLE. You're THE WORLD'S BIGGEST TROLL

5. Skidro13

Posts: 65; Member since: Jul 27, 2010

I wouldn't say its useless. In fact, I think its a pretty cool idea... Apple is still the biggest troll, that is very much true.

6. leucine

Posts: 4; Member since: Apr 05, 2012

Well in theory it could work, but this type of wireless energy transfer is still in it's infancy and a very long ways off. Perhaps they are just planning way ahead.

19. Luuthian

Posts: 332; Member since: Sep 09, 2011

Well yeah, that's the idea. If the patent goes through it will force other companies to either license the tech or find a different way of achieving the same thing. Either way, they're hindering other companies from accomplishing similar methods of sale. But yeah, of course it's too expensive and incomplete to impliment today. Apple is securing the future.

7. Mandroid

Posts: 209; Member since: Feb 22, 2012

"The idea is to eliminate labels and other forms of advertising that is placed on a device and let the product sell itself." Noooooo, the idea is to eliminate salespeople. God dam apple, they sure do not like to pay their employees eh? Plus, most iPeople can barely make a call or even do basic operations on their devices, this...this won't end well.

8. Lucas777

Posts: 2137; Member since: Jan 06, 2011

*oh god could it be possible that apple actually made something useful and intuitive?* *god no let me find a terrible excuse to diss them with for no apparent reason* you think they are doing this to kill of THEIR OWN EMPLOYEES WHO ARE NECESSARY FOR SELLING APPLE PRODUCTS

22. Mandroid

Posts: 209; Member since: Feb 22, 2012

Are you stupid? Serious question, not trying to be a jerk, I honestly believe you may be stupid to make such a, well. stupid statement. Why else would apple do it other than to eliminate employees? Just to be "nice"?

23. Lucas777

Posts: 2137; Member since: Jan 06, 2011

haha no i am not.. i see how u think this could replace store employees but it isnt anywhere near that.. it cant answer questions or ring up sales.. it is just something to make the device look pretty and more alluring... i guess u were just looking at it differently but i see that now-- still i dont think it can replace employees by any means

9. axllebeer

Posts: 271; Member since: Apr 05, 2011

The best way to sell fruit is to grow better fruit. Then it will sell itself. :)

10. cncrim

Posts: 1585; Member since: Aug 15, 2011

As such as i love wireless charge technology, as now that technology still 5 to 10years away and Apple already want to patent. On theory it should work, will it work in real life is diffirent story.

11. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Apple applies for a patent that allows your device to flush your toliet for you.

12. Whateverman

Posts: 3295; Member since: May 17, 2009

Wasn't there another company already doing this? The wireless charging, data transfer, the whole nine? This just sounds very familiar.

13. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

@whateverman just like how they werent the first one to have slide to unlock yet were instantly granted it despite having no research done.

14. Whateverman

Posts: 3295; Member since: May 17, 2009

LOL...Good point!

16. matthewtylerhickman

Posts: 11; Member since: Mar 22, 2012

Yeah, Samsung announced a while back that they were working on incorporating it into their Galaxy S3 phones. Supposedly you can charge your phone up to 6 feet away. Its a technology called "e-coupled" Check it out

17. matthewtylerhickman

Posts: 11; Member since: Mar 22, 2012

I can't voice my opinion now? what did i say that violated any of the terms and conditions? This moderator must be an apple fan boy... smh theyre everywhere nowadays. :P

18. matthewtylerhickman

Posts: 11; Member since: Mar 22, 2012

I think its pretty ridiculous that apple wants to save a buck on advertising at the expense of months worth the wear and tear on your device before you even open the box... Why on earth would anyone want to buy a phone that has been running non stop, with the screen on(probably max brightness because thats the default) for 40+ days on the store shelf.... No thank you, why not just buy a display model/open box/refurbished iphone... Its the same thing right? Maybe I'm wrong?

21. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Now all Apple needs is a device that manufactures itself patent and they can just site there and collect the checks.

* Some comments have been hidden, because they don't meet the discussions rules.

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