Apple apologizes after six black teens are tossed from Apple Store in Australia

Apple apologizes after six black teens are tossed from Apple Store in Australia
Apple apologized to six students in Australia, who were asked to leave an Apple Store in the country by a representative of the store. Video of the incident has been posted on social media, and on it you can hear the Apple Store rep vocalize concerns that the six might shoplift. All six of the students are black, and they received an apology from the store manager.

The video was posted on Facebook by one of the six boys involved, Francis Ose. Mohamed Semra, another of the students tossed from the Apple Store, posted on his Facebook page, "They apologized, so we're chilling, no need to take it further." All six are in Year 10 of their schooling, and attend Melbourne's Maribyrnong College.

The Apple Store rep can be heard on tape saying to the six, "These guys are … just a bit worried you might steal something." After the boys complain, the same rep says to them, "End of discussion - I need to ask you to leave our store." You can watch the incident unfold by clicking on the video below.

Thanks for the tip!

source: BBC



1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Not a good sign to see at night. SMH

2. TerryTerius unregistered

What sign would that be? A group of kids walking around in their student uniforms? I fail to see how that's enough to cause somebody to freak out.

63. michaelny2001

Posts: 328; Member since: Aug 01, 2012

hey Terry, it messed up the way it happened. Unfortunately when 4-5 out of 10 steal, you tend to ignore the other 5-6 who are good people. Here's a stupid example... a woman has bad luck with the first 2-3 boyfriends, they all cheated on her. After the 3rd breakup all she can think of is how ALL men are pigs and cheaters are a-holes. Is that fair? NO absolutely not, but it's the experience of the people that go through it. Let's leave race out of it. We can talk about muslims in the same way. Just because 2-3 of them will blow up planes and kill others does not mean all muslims are bad. Unfortunately circumstances make us feel this way. Again, it's messed up, but it's reality.

77. swarai

Posts: 85; Member since: Aug 07, 2014

But that's you making that choice no one else

87. Jango

Posts: 376; Member since: Oct 24, 2014

Only white people think this way. White people invade foreign lands non white's don't call them barbaric. White people steal national resources like oil, land, crops, jewels etc and are never treated like thieves by non whites. White people are raping kids at church and white folks be raping children despite being atheists, but non white's aren't calling them pedophiles. White people are known for genocide (see native americans and aborigines of australia) and again not seen as savages. White people are responsible for the world wars responsible for millions of dead. Still people of color never generalise racially. White kids are shooting their classmates up ALL the time, but they still aren't generalised as extremists/terrorists. White people enslaved, tortured and raped black people, sold them to other white people in AMERICA and yet black people are decent enough not to treat ALL white people as racists. That's right, ONLY white people assume black people are thieves and that muslims are terrorists, based on SOME incidents that don't even register in the same league as world wars or systematic genocide or legalised national slavery.

96. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

100%+ true!!!!!!!!

4. guest

Posts: 372; Member since: Jun 13, 2012

The important thing is did they film the incident with an android phone?

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Guess they wouldn't be the 30% that would switch from Android anytime soon.

5. 7a6d3e7

Posts: 22; Member since: Sep 14, 2015

I know what Apple would do.. Make the Apple in the apple logo black for one day to symbolize they are neutral on this matter.

7. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

LMAO. Sounds like a very Apple awareness answer to me too. +1

6. Plasticsh1t

Posts: 3106; Member since: Sep 01, 2014

Very "genius" of there employees.

10. Zylam

Posts: 1816; Member since: Oct 20, 2010

I don't think it's got to do with their skin colour, sometimes kids are just rowdy and are asked to leave stores because of the noise or shop lifting. It just so happened to be that they were black. At least he did the right thing and apologized. On another note, just visited the new MS flagship store that opened today in Sydney. The Surface Pro 4 is alrite but the Surface book is incredible, just stunning. The new Lumias are trash, they feel so cheap and the screens are washed out, I was so hoping to grab a new Lumia 950 in the future but yea, they are crap. Also went to the Apple store, yea the iPad Pro sucks, total garbage, feels cheap and the pencil doesn't do anything special, the Surface kills it. Apples best tablet is the Air 2, the iPad Pro looks better in pictures.

11. E.N.

Posts: 2610; Member since: Jan 25, 2009

you're trying waaay too hard to give the rep the benefit of doubt. There's video evidence, he didn't just apologize from the goodness of his heart

19. tedkord

Posts: 17356; Member since: Jun 17, 2009

There's always two sides to any story, but this looks about cut and dried as possible. The kids weren't misbehaving, they weren't shoplifting. This was some bonehead security guy who saw a group of black kids and went racist.

12. TerryTerius unregistered

Except at no point did anyone say they were being loud, and the managers just *assumed* that they might shoplift. They were kicked out for presumptions of what they may do as opposed to actually having done anything. I don't think anyone is necessarily explicitly stating it was because of racism, but Apple had to have known how bad it looked that they were all black. Hence apology.

33. BobbyDigital

Posts: 2125; Member since: May 29, 2014

You're trying too hard. It has EVERYTHING to do with the fact that they are Black.

45. SremmLife

Posts: 30; Member since: Mar 01, 2015

You're full of it.

55. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

A person blind to open racism. Why am I not surprised. Did you watch the video? What could they possibly have done already that they were asked to leave? Nothing! Unless they came into the store during school hours when they should be at school, they shouldn't be turned away. However, how much money do you want to bet if they were white, no one would have said anything?!

88. Jango

Posts: 376; Member since: Oct 24, 2014

He said he kicked them out because he feared they might steal. He said it. What are you on about?

97. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You. End to read through post I responded too

13. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Apple love to apologize, after Steve job

15. Cicero

Posts: 1129; Member since: Jan 22, 2014

Next time the news will be a group of six Caucasians people stole a couple of precious iphones. At that time we will ask how that happened. It's difficult to find the middle way. Put some alarm tags and video surveillance and you are done. Let people explore by themselves the gadgets and if they have questions regarding this the sales representative can step in. A lot of times I felt assaulted by those representatives never mind of brand shop.

17. carlemillward unregistered

Well, every store has right to admission.

21. tedkord

Posts: 17356; Member since: Jun 17, 2009

They also have the right to be exposed as racist douchebags, and mocked accordingly.


Posts: 106; Member since: Sep 01, 2015

Thought I was on the Huffington Post site for a second.

25. ibend

Posts: 6747; Member since: Sep 30, 2014

they should apologize and give iPad pro to each of them, lol

58. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Nah. I want money. I will take a cool $20M because i know you have the money.

26. darkkjedii

Posts: 31037; Member since: Feb 05, 2011

Wow, just wowwww on this crap. I've experienced this growing up, it's how some are unfortunately...profiling idiots.

27. benno

Posts: 94; Member since: Apr 17, 2015

I thought all that apple crap was wired to the desks and/or chipped. The only thing I would have done is told them they need to leave their bags at the front door. This was how it worked when I was a kid. No offense if everyone has to do it. Oh and profiling is perfectly reasonable. Teenage kids steal shit. Keep your eye on them. ... As far as the cheap crap Lumia 950, I hope thats not true. I have no idea why it would be, wait and see I guess.

59. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Adults steal sh!t too.

* Some comments have been hidden, because they don't meet the discussions rules.

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