Apple apologizes after six black teens are tossed from Apple Store in Australia

Apple apologizes after six black teens are tossed from Apple Store in Australia
Apple apologized to six students in Australia, who were asked to leave an Apple Store in the country by a representative of the store. Video of the incident has been posted on social media, and on it you can hear the Apple Store rep vocalize concerns that the six might shoplift. All six of the students are black, and they received an apology from the store manager.

The video was posted on Facebook by one of the six boys involved, Francis Ose. Mohamed Semra, another of the students tossed from the Apple Store, posted on his Facebook page, "They apologized, so we're chilling, no need to take it further." All six are in Year 10 of their schooling, and attend Melbourne's Maribyrnong College.

The Apple Store rep can be heard on tape saying to the six, "These guys are … just a bit worried you might steal something." After the boys complain, the same rep says to them, "End of discussion - I need to ask you to leave our store." You can watch the incident unfold by clicking on the video below.

Thanks for the tip!

source: BBC



98. mboy2050

Posts: 1; Member since: Nov 18, 2015

Apple after Steve Jobs was destroyed

93. BobbyDigital

Posts: 2126; Member since: May 29, 2014

PA... You really shouldn't post articles that deal with race, then sensor the comments being made. Especially if the comments aren't attacking or offending anyone. Makes no sense at all. I can understand if the comments are offensive, like some of them were, but all of them weren't offensive. This should never have been put up on PA at all.

71. Bernoulli

Posts: 4364; Member since: Sep 01, 2012

What is up with this world, also the title should be apple store manager apologises after profiling students, apple didn't get apologise as a company and profiling is the main concern here. Regardless from skin colour profiling is what's happening here.

66. alumoyo

Posts: 392; Member since: Aug 26, 2013

APPLE needs to give each one of those guys a free iphone and FIRE that store rep. What exactly were they gonna steal anyway? Can't Apple track all the devices on display? The rep is a real idiot - DESERVES TO BE FIRED!

50. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

LAWSUIT - They about to get rich. For me, my asking price would be no less than $20M and I'm not settling out for less than $15M. That is a disgrace. On my way out the store, I would have broke everything in my frikkin pathway. Soooooo, because they are black teens, they steal. REALLY?! I guess white people don't steal when they are teens or adults? Because certain people in the world, only want you to think black people are the only bad people when its actually the other way around. if they dont sue they would be stupid. I wish they would do that to me. I am going right to lawyer the same or very next day. This is uncalled for. That leaves a very bad taste in my mouth.

65. ShadowHammer

Posts: 213; Member since: Mar 13, 2015

They won't get diddle squat from Apple for this. Apple has very good lawyers and the video to me doesn't seem compelling enough. It's interesting that you say you would have vandalized the store if they had kicked you out. How would that show them that you should be in their store, if you are so willing to wreck it? That being said, the store personnel do sound jerky and biased. Just not sure if they were biased based purely on race.

78. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Did we watch the same video? The guys said they wanted them to leave because they could steal something. OK mets be fair. Black people do steal. Teens do steal. These teens have on school uniforms. Doesn't mean they won't steal. They made an assumption they were there to steal. Is this assumption based on them being teens or black? Here is a hint. White teens as far as we know have never been turn away from an Apple store even at time they should have been in school. So, they only my thing left is because they are black. Those emplkyees should be fired and if they were in the USA, Apple would be getting sued.

89. ShadowHammer

Posts: 213; Member since: Mar 13, 2015

I'm not saying the store wasn't being discriminatory toward the people. I am saying that the video doesn't definitively tell me why. This gives lawyers room to work with in a trial. So, I stand by my claim that they won't get squat from Apple. They can sue all they want. I can see Apple trying to bribe them with products maybe to avoid any PR problems though. We'll see.

49. xtremesv

Posts: 299; Member since: Oct 21, 2011

Years ago Apple was criticized for their ads showing only white people so now their publicity is more ethnic diverse. Maybe that memo didn't reach Australia.

48. kabhijeet.16

Posts: 895; Member since: Dec 05, 2012

Till now, Apple wanted to control the iphone experience only.. now they want to control your lives..!!!!???????

27. benno

Posts: 94; Member since: Apr 17, 2015

I thought all that apple crap was wired to the desks and/or chipped. The only thing I would have done is told them they need to leave their bags at the front door. This was how it worked when I was a kid. No offense if everyone has to do it. Oh and profiling is perfectly reasonable. Teenage kids steal shit. Keep your eye on them. ... As far as the cheap crap Lumia 950, I hope thats not true. I have no idea why it would be, wait and see I guess.

59. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Adults steal sh!t too.

26. darkkjedii

Posts: 31801; Member since: Feb 05, 2011

Wow, just wowwww on this crap. I've experienced this growing up, it's how some are unfortunately...profiling idiots.

25. ibend

Posts: 6747; Member since: Sep 30, 2014

they should apologize and give iPad pro to each of them, lol

58. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Nah. I want money. I will take a cool $20M because i know you have the money.


Posts: 106; Member since: Sep 01, 2015

Thought I was on the Huffington Post site for a second.

17. carlemillward unregistered

Well, every store has right to admission.

21. tedkord

Posts: 17528; Member since: Jun 17, 2009

They also have the right to be exposed as racist douchebags, and mocked accordingly.

15. Cicero

Posts: 1165; Member since: Jan 22, 2014

Next time the news will be a group of six Caucasians people stole a couple of precious iphones. At that time we will ask how that happened. It's difficult to find the middle way. Put some alarm tags and video surveillance and you are done. Let people explore by themselves the gadgets and if they have questions regarding this the sales representative can step in. A lot of times I felt assaulted by those representatives never mind of brand shop.

13. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Apple love to apologize, after Steve job

10. Zylam

Posts: 1826; Member since: Oct 20, 2010

I don't think it's got to do with their skin colour, sometimes kids are just rowdy and are asked to leave stores because of the noise or shop lifting. It just so happened to be that they were black. At least he did the right thing and apologized. On another note, just visited the new MS flagship store that opened today in Sydney. The Surface Pro 4 is alrite but the Surface book is incredible, just stunning. The new Lumias are trash, they feel so cheap and the screens are washed out, I was so hoping to grab a new Lumia 950 in the future but yea, they are crap. Also went to the Apple store, yea the iPad Pro sucks, total garbage, feels cheap and the pencil doesn't do anything special, the Surface kills it. Apples best tablet is the Air 2, the iPad Pro looks better in pictures.

11. E.N.

Posts: 2610; Member since: Jan 25, 2009

you're trying waaay too hard to give the rep the benefit of doubt. There's video evidence, he didn't just apologize from the goodness of his heart

19. tedkord

Posts: 17528; Member since: Jun 17, 2009

There's always two sides to any story, but this looks about cut and dried as possible. The kids weren't misbehaving, they weren't shoplifting. This was some bonehead security guy who saw a group of black kids and went racist.

12. TerryTerius unregistered

Except at no point did anyone say they were being loud, and the managers just *assumed* that they might shoplift. They were kicked out for presumptions of what they may do as opposed to actually having done anything. I don't think anyone is necessarily explicitly stating it was because of racism, but Apple had to have known how bad it looked that they were all black. Hence apology.

33. BobbyDigital

Posts: 2126; Member since: May 29, 2014

You're trying too hard. It has EVERYTHING to do with the fact that they are Black.

45. SremmLife

Posts: 30; Member since: Mar 01, 2015

You're full of it.

55. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

A person blind to open racism. Why am I not surprised. Did you watch the video? What could they possibly have done already that they were asked to leave? Nothing! Unless they came into the store during school hours when they should be at school, they shouldn't be turned away. However, how much money do you want to bet if they were white, no one would have said anything?!

88. Jango

Posts: 376; Member since: Oct 24, 2014

He said he kicked them out because he feared they might steal. He said it. What are you on about?

97. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You. End to read through post I responded too

6. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Very "genius" of there employees.

* Some comments have been hidden, because they don't meet the discussions rules.

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