Apple announces Product Red iPhone 7 and 7 Plus editions

As we predicted yesterday, Apple's web store shutdown was, in fact, related to new product announcements. Just a few minutes ago, the store went back up, and brought some new toys for Apple fans to buy. These include new, red-colored versions of last year's iPhone 7 and 7 Plus, as well as a new iPad model.

First, let's start with the flashiest new products: the new, all-red iPhone 7 and 7 Plus. The color design is a part of the many Product Red-branded Apple products, though this is the first time we're getting an iPhone sporting the color out of the box. The crimson red design is certainly flashy and different for the line, and also a breath of fresh air in a post-Nokia design world.

The design itself is not much of a departure from the original iPhone 7 and 7 Plus – apart from the new, blood red color of the phones, the device itself is identical to last year's versions. The smaller iPhone 7 is priced at $749 and $849 for the 128 GB and 256 GB versions respectively, while its bigger sibling, the iPhone 7 Plus, costs $869 for the 128 GB model and $969 for the 256 GB one. As usual with Apple's Product Red products, proceeds go toward AIDS relief efforts. Orders for the two new editions start at on March 24, 8:01 a.m. Pacific Daylight Time.

While these (sort of) new models are a welcome addition to the Apple family, they're only a minor change to existing models, rather than entirely new products. And that is completely fine, as we didn't exactly expect anything huge on the iPhone front – we have until September for that, when we expect the long-awaited reveal of the iPhone 7s and 7s Plus, as well as (hopefully) the iPhone 8. So consider these new options just the appetizer, with the tasty, tasty entrée coming some time in the near future. And if that's not enough new Apple products for a single day, there's also that new iPad model for you as well.

source: Apple Store

Related phones

iPhone 7 Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A10 Fusion, 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2900 mAh
  • OS iOS 13.x
iPhone 7
  • Display 4.7 inches
    1334 x 750 pixels
  • Camera 12 MP (Single camera)
    7 MP front
  • Hardware Apple A10 Fusion, 2GB RAM
  • Storage 256GB, not expandable
  • Battery 1960 mAh
  • OS iOS 13.x



59. hamoddd

Posts: 1; Member since: Apr 04, 2017

Brand new Original New Edition RED Apple iphone 7 and 7 128GB plus cost 550usd with 1year warranty. Serious buyer should contact us. Whatsapp CHAT or Call : +254703285513 or 00254703285513

58. mohammedod111

Posts: 2; Member since: Apr 03, 2017

Brand new Original New Edition RED Apple iphone 7 and 7 128GB plus cost 550usd with 1year warranty. Serious buyer should contact us. Whatsapp CHAT or Call : +254703285513 or 00254703285513

57. BlackhawkFlys

Posts: 932; Member since: May 07, 2014

That looks aweful

56. S4NDY

Posts: 277; Member since: Mar 14, 2016

Red Honor V9 copy

54. raykingellis

Posts: 13; Member since: Oct 31, 2014

Really wish they would offer this in both a white and black screened version. This white version makes it look like an iPod touch.

53. Slytherin

Posts: 268; Member since: Mar 02, 2017

Does look beautiful! Would have looked even better in all red with a black Apple on the back. Just hope the red doesn't come off like it did with the Matte Black version!

49. kerginaldo17 unregistered

Apple could have cast an emerald green. It would look beautiful

48. jellmoo

Posts: 2701; Member since: Oct 31, 2011

Not an iPhone guy usually, but dang that is a sexy looking little number.

45. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

That is sexy mannnnnn. I've wanted a red iPhone forever, now and know the iPhone 8 will be in red as well.

38. BullDozer

Posts: 160; Member since: Dec 18, 2015

What an innovation again. They must be working hard lately with these new releases.

43. MrHate

Posts: 318; Member since: Feb 09, 2015

You butthurt? Did Apple do something to you?

47. BullDozer

Posts: 160; Member since: Dec 18, 2015

No, they really haven't done anything interesting anymore. Apple's golden age was years ago.

36. therealestmc

Posts: 680; Member since: Jul 23, 2012

What is the point of this if you're going to put a case on it? Also the whole thing should have been red.

46. darkkjedii

Posts: 31807; Member since: Feb 05, 2011

Well, it's not.

50. mikehunta727 unregistered

What's the point of buying any phone to distinct your self if your just going to put a case on it? -your logic

35. Mfco7

Posts: 11; Member since: Mar 02, 2017

very beautiful

33. notfair

Posts: 785; Member since: Jan 30, 2017

They didn't specified the amount that will go the the Red heart, on their website it says: A portion of the proceeds from every (PRODUCT)RED™ purchase will go to the Global Fund to fight AIDS in Africa. A PORTION! you know that knowing apple this could mean 2% or less.... comme on ... what a ripoff company.

31. nebula

Posts: 1009; Member since: Feb 20, 2015

So they charge 100 GBP more here in UK for R edition. I would love to know how much of the actual sold RED edition they give to HIV/AIDS programmes? Only Apple can get away with overcharging 100GBP for a 6 month old phone. Though I have to admit it looks stunning.

28. ciprian.ruse

Posts: 320; Member since: May 13, 2014

Why tf didn't they used a black front panel instead of the white s**t one...

32. iCloud

Posts: 128; Member since: May 15, 2014

I am wondering the same thing. At least give the option but then again this is apple and they don't like giving the option. Same with their wireless earbuds, why not black or any other color other than white.

34. Moose

Posts: 418; Member since: Jan 05, 2015

This is a case where I agree with Apple. Black is the most unattractive color, too dull, bland, boring.

42. cmdacos

Posts: 4422; Member since: Nov 01, 2016

Unlike white lol

27. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Finally Santa's helpers can also have an iphone...

16. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

13. tallmatt81

Posts: 71; Member since: Dec 22, 2016

Apple is and always will be CRAP..

11. Papa_Ji

Posts: 929; Member since: Jun 27, 2016

OFFICIALLY... Now its perfect "RED iBRICK"

10. Camilla81

Posts: 90; Member since: Mar 18, 2017

Wow this is beautiful color.

9. Moose

Posts: 418; Member since: Jan 05, 2015

I prefer a white front to black any day, but would like to see colorful phones use the same color back and front. To me, the worst combo is a colorful back with a black front. Since I mainly look at the front, having a different color on the back is no big selling point for me.

41. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

That is a sensible comment. Samsung and several other brands like sony should be given credits here for using same colour on both the sides of their phones, in most cases.

8. Muche

Posts: 17; Member since: Aug 22, 2012

Argh! why not a BLACK FRONT!

* Some comments have been hidden, because they don't meet the discussions rules.

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